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ETHICS AND
SOCIAL
RESPONSIBILITY
IN MARKETING
vs
Legal
Laws
Utilitarianism
The right thing to do is what hurts the fewest
Favored by business executives and the military
Concept Check
Concept Check
Concept Check
Concept Check
Concept Check
Concept Check
Ethics
Ethics
Ethics are
are the
the moral
moral principles
principles and
and values
values
that
that govern
govern the
the actions
actions and
and decisions
decisions of
of
an
an individual
individual or
or group.
group.
Laws
Laws
Laws are
are societys
societys values
values and
and standards
standards
that
that are
are enforceable
enforceable in
in the
the courts.
courts.
Code of Ethics
A
A code
code of
of ethics
ethics is
is aa formal
formal statement
statement of
of
ethical
ethical principles
principles and
and rules
rules of
of conduct.
conduct.
Whistle-blowers
Whistle-blowers
Whistle-blowers are
are employees
employees who
who
report
report unethical
unethical or
or illegal
illegal actions
actions of
of their
their
employers.
employers.
Moral Idealism
Moral
Moral idealism
idealism is
is aa personal
personal moral
moral
philosophy
philosophy that
that considers
considers certain
certain
individual
individual rights
rights or
or duties
duties as
as universal,
universal,
regardless
regardless of
of the
the outcome.
outcome.
Utilitarianism
Utilitarianism
Utilitarianism is
is aa personal
personal moral
moral
philosophy
philosophy that
that focuses
focuses on
on the
the greatest
greatest
good
good for
for the
the greatest
greatest number,
number, by
by
assessing
assessing the
the costs
costs and
and benefits
benefits of
of the
the
consequences
consequences of
of ethical
ethical behavior.
behavior.
Social Responsibility
Social
Social responsibility
responsibility means
means that
that
organizations
organizations are
are aa part
part of
of aa larger
larger society
society
and
and are
are accountable
accountable to
to that
that society
society for
for
their
their actions.
actions.
Green Marketing
Green
Green marketing
marketing consists
consists of
of marketing
marketing
efforts
efforts to
to produce,
produce, promote,
promote, and
and reclaim
reclaim
environmentally
environmentally sensitive
sensitive products.
products.