Hindustan Unilever Ltd

Group Members
Names :

Avinash Garse
Amit Patil
Savaalam Shah
Sunil Singh

Roll no :
10
34
38
40

INTRODUCTION

India's largest FMCG company with 100 factories across

India.
In 1931, first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United
Traders Limited (1935).
HUL formed in November 1956
The Anglo-Dutch company Unilever owns a majority stake in
Hindustan Unilever Limited.
One of the country's largest exporters and recognised as a
Golden Super Star Trading House
The mission add vitality to life.

VISION OF THE COMPANY

Hindustan Unilever Ltd

Hindustan Unilever Ltd

CONTRIBUTION TO
DIFFERENT SECTORS
2.2%
7.3%

16.2%

74.3%

HOME & PERSONAL

CARE
FOODS
EXPORTS
OTHERS (CHEMICALS,
WATER)

PERSONAL CARE

HUL is the market leader in the soap segment in

India

Lux was launched in UK in 1899 as a Laundry soap

to wash delicate(silk) clothes in home.
In India, Lux launched in 1929 & it has proved to be
a powerful brand in beauty soap segment.
From the starting, it has been claimed as The
Beauty Soap Of Film Stars.
In 2006, Lux was awarded as Awaz consumer Award

Dove

Dove was launched in US & also available in India

from 1995.
It has proved to have of moisturizing cream that
maintains the skin be smooth & soft.
In 2004, HULs campaign of Real Beauty by Ogilvy
inspired women to have the confidence to be
comfortable with themselves & in 2006 it got the
Grand Effie Award.

Launched in 1895 in UK and then in India.

A Low cost soap catering huge population.
The jingle, Making a billions of Indian feel safe and
secure
Says everything!!
Comes with different varieties and treats different
needs.

Competitors of HUL SOAPS

Lux
Rexona
Lifeboy
Breeze
Pears
Dove
Liril
Dove
Hamam

Cinthol
Santoor
Godrej no. 1
Nirma
Savlon
Dettol
Mysore Sandal
Margo
Camay

HULs SOAP MARKETSHARE

60%

54%

50%
40%
HUL
NIRMA
GCPL

30%
20%
10%

10%
0%

9%

6%

FY04

FY05

FY06

6%

FY07

FY08

The HUL Hair Care

Sunsilk was launched in1964

Largest beauty shampoo brand in the country.
Positioned as the 'Hair Expert'
Sunsilk has identified different hair needs and offers
the consumer a shampoo that gives her the desired
results.
The range comes in premium packaging and design.
The accent is on "It knows you, and hence knows
exactly what your hair needs".

Clinic Plus Health shampoo was launched in India in

the year 1987.
India's largest selling shampoo, offering the five most
important hair health benefits:

strengthens weak hair

prevents hair breakage
softens rough dry hair
shine for thick and healthy hair
anti-dandruff ingredient.

DOVE SHAMPO

Became Indias Largest Premium Shampoo Brand

within the launch of one year.
HUL is upgrading Dove time to time to meet
Customer needs e.g.

Dove Daily
Dove Dry Therapy
Dove Breakage Therapy

Competitors of HUL Hair Care

Sunsilk
Clinic Plus
Dove

Pantene
Head & Shoulders
LOreal
Garnier

HUL Oral Care

Pepsodent launched in 1993

First toothpaste with a unique anti-bacterial agent
Pepsodent packs included a Germ Indicator in
February-May 2002, which allowed consumers to see
the efficacy in fighting germs. As a follow-up, in
October 2002.
Pepsodent's most recent campaign aims at educating
consumers on the need for germ protection through
the night.
Pepsodent also includes a range of toothbrushes.

Closeup is the original youth brand of India

The first brand targeting youth in the oral care
market
Ever since its launch in 1975 Closeup was the first
gel toothpaste to be launched in India
The brand also includes Closeup Lemon Mint, gel
toothpaste with the whitening benefits of lemon.
The latest entry in the Closeup stable is Closeup Milk
Calcium revolutionary new toothpaste with the
goodness of milk calcium

Competitors of HUL Oral Care

Pepsodent
Close Up

Colgate
Meswak
Dabur Red
Anchor

TOOTHPASTE MARKET
SHARE
60%
49%

48%

50%
40%

33%

32%

COLGATE
HUL
DABUR

30%
20%
9%

10%
0%

FY04

FY05

FY06

FY07

FY08

HUL COSMETICS

ELLE 18

Lakme

Named after the French opera Lakm

Lakme started in 1952 as a 100% subsidiary of Tata
Oil Mills
In 1998 Tata sold off their stakes in Lakm Lever to
HUL
It offered a range of cosmetics with nail polishes &
lipsticks from the early 80s
It has introduced a range of skincare products from
1987.

Pond's

Theron T. Pond, a pharmacist from New York,

introduced 'Pond's in 1846
In 1886 it was relaunched as Pond's Extract and in
1914 Pond's Cold Cream
In 1955 Pond's Extract Company merged with
Chesebrough Manufacturing and in 1987 Unilever
purchased Chesebrough-Pond's

HUL FOOD BRANDS

Red Label

Brooke Bond Red Label was launch in 1903

It is India's single largest tea brand

Annapurna

Annapurna brand, first introduced in 1997

The brand currently operates in two of the largest,
almost universally consumed, foods categories of the
country Salt & Atta (wheat flour)

ICE CREAM

Kwality Wall's, launched in 1995

Key launches includes. Cornetto, Feast, Viennetta,
and a range of Sundaes, and also exciting eats for
children specifically, like Lime Punch or Sunshine
Zing Cone

Competitors of HUL

Red Label
Annapurna
Knorr
Kwality Wall's

Tata tea, Society

Tata salt
Maggi
Amul, Vadilal

HUL LAUNDRY CARE

Pioneer in Indian detergent powder.

Constantly upgraded itself.
e.g. Surfexcel Blue, Quick wash

Launched in 1969, Rin with the power of its

thunderous lightning flash has become a household
name synonymous with dazzling white clothes.
A Value added brand with different variants e.g. Rin
matric & Rin advanced.
Rin has won a number of accolades, the most recent
being voted as the Most Preferred Detergent brand in
India at the Awaaz Consumer Awards in 2006.

Introduced in 1987 to compete with Nirma.

Low priced detergent.

SUNLIGHT

A Heritage brand launched in 1888

In the form of detergent cake.
Value added brand i.e. priced over Wheel but below
Rin.
Famous in WB & Kerala.

Strengths
Strong brand, price, quantity & variety.
Innovative Aspects.
Presence of Established distribution networks in both
urban and rural areas.
Solid Base of the company.
Corporate Social Responsibility(CSR)

Weaknesses

Products which illegally mimic the labels and brands

of the established brands.
Strong Competitors & availability of substitute
products.
Low exports levels.
High price of some products.
High Advertising Costs.

Opportunities

Large domestic market over a billion populations .

Untapped rural market.
Changing Lifestyles & Rising income levels
Export potential and tax & duty benefits for setting
exports units.

Threats

Tax and regulatory structure.

Mimic of brands
Removal of import restrictions resulting in replacing
of domestic brands.
Temporary Slowdown in Economy can have an
impact on FMCG Industry.

MARKETING STRATEGIES OF
HUL FOR URBAN INDIA
Adopted Total Productive Maintenance(TPM) to meet
zero error, zero loss.
Focuses on short supply chain for distribution.
To meet the every needs of people everywhere.
Also uses Direct selling channel, franchisee to reach
everyone e.g. Aviance, Ayush.
Build segments & market for the future where
Unilever has strong expertise.

MARKETING STRATEGIES OF
HUL FOR RURAL INDIA

For long term benefits, HUL started Project

Streamline in 1997.
Appointed 6000 Sub-stockists that directly covers
about 50,000 villages & 250 million customers.
Integrate Economic, Environment & Social objectives
with Business agenda.
Project Shakti, partnership with Self help groups of
Rural women & covers 5000 villages in 52 districts in
different states.

Corporate social responsibility

Providing education on health and hygiene

Women empowerment, Shakti

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

Started in 2001, Shakti is HUL's rural initiative,

which targets small villages with population of less
than 2000 people or less.

Micro-enterprise opportunities for rural women

Providing health and hygiene education through

shaktivani program

Shakti has already been extended to about 15 states,

80,000 villages in with 45,000 women entrepreneurs
and generating Rs.700-1000 per month

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