GOAT VALUE CHAIN

DEVELOPMENT FOR
EMPOWERING
RURAL WOMEN IN INDIA

Narayan Hegde and Avinash Deo

BAIF Development Research Foundation, Pune, India
www.baif.org.in
11/2/15

GOAT IN INDIAN ECONOMY

Important species for milk, meat, skin and fibre;

Livelihood for small farmers and landless in arid regions;
6.5 million Rural households are maintaining goats;
Goat milk has medicinal properties;
Annual milk production 4.59 million tons;
Goat meat is most popular and expensive meat in India;
Annual growth rate is about 3.55% despite 41% slaughter
and 15% mortality, due to high prolificacy;
Demand for goat meat is 0.77 m. tons vs annual
production
of 0.596 m. tons; Increasing demand for export;
Low investment, Low risk, Short gestation enterprise for
the Poor
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CHALLENGES OF GOAT HUSBANDRY

Low income:
* Small herds (3 - 4); Non-descript animals; Low kidding rate;
* Absence of selected bucks and frozen semen for breeding;
* High mortality due to poor access to vaccination, deworming
and veterinary services;
* Underfed due to denuded pastures, fodder shortage and
absence of supplementary feeding;
* Low carcass weight (10 kg against 17 kg in Pakistan);
* Poor access to market; Unfair trade practices;
* Ignorance about good goat husbandry practices;
* Poor access to credit facilities;
Lack efforts to control major diseases:
PPR, Goat Fox, Enterotoxaemia, FMD,
Brucellosis, HS, JD, TB, Anthrax, Coccidiosis
Difficult for women goat keepers to interact with other
stakeholders
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imGOATS PROJECT

Formation of goat keepers groups and baseline survey;

Selection of Field Guides and Supervisors, and their training;
Training of goat keepers on sustainable goat husbandry;
Distribution of elite bucks of local breed;
Insurance for bucks; Microfinance;
Village health camps;
Promotion of feeding minerals and supplementary feeds;
Fodder production and Feeding demonstrations;
Weight monitoring at birth, periodically and before sale;
First aid, vaccination, deworming, castration, etc. by Field
Guides;
Extension of improved goat husbandry practices (goat rallies);
Formation of Innovation Platforms and networking of
Boundary Partners;
Direct market linkages.
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PROMOTION OF
GOOD PRACTICES
Breeding with bucks of elite breed

Castration at young age

Regular de-worming after fecal testing
Timely vaccination and treatment
Better feeding practices
Selling on weight basis
Regular culling to check on herd size

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GENETIC IMPROVEMENT

Promotion of Elite breeds

Increase in twins and triplets
Increase in body weight

IMPORTANT GOAT
BREEDS
Milch Breeds: 150280 kg/100
250 days
Jamanapari, Beetal, Barbari,
Malbari Osmanabadi, Surti,
Zalawadi, Sirohi

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Meat Breeds: Superior quality

chavan
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NUTRITION
Feeding of agricultural by-products,
tree pods, non-conventional feeds;
Improving quality of crop residues
through urea treatment, silage and
complete feed production;
Cultivation of Azolla and fodder
trees,
production of leaf meal;
Salt-licks for mineral
supplementation;
Promotion of stall feeding

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MARKETING STRATEGY
Promotion of goat breeds of local preference
Rearing for special occasions:
- Special grooming for religious sacrifices
- Supply during marriage and festival
seasons
- Selling on special days during the
week/month
Understanding the preference of customers for
breed, age, size, weight, colour, sex, etc.
Networking of stakeholders for efficient services and
value addition
Facilitate weekly Market yards at Block level towns
Opportunity for selling as breeding stock
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STAKE HOLDERS OF GOAT VALUE CHAIN

Goat keepers
Field Guides / Paravets
Animal Husbandry Department
Scientists of Veterinary College
Vaccine and medicine distributors
Officials of Rural Development Department
Fodder Development Officers
Feed Manufacturing Firms
Disease Investigation Laboratories
Local Traders
Meat shop owners
Meat Processing firms
Officials of Banks / Financial Institutions

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PROJECT SUSTAINABILITY
Field Guides to serve as service providers;
Coordination with AHD for critical services;
Goat Keepers Groups to organise linkage
with market and other stakeholders;
Introduction of Innovative practices like
fattening for festivals;
Advocacy for Policy Support

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PROJECT IMPACT

Production of improved stock of elite breeds;

Higher incidences of twins and triplets;
Birth of healthy kids and higher weight gain;
Reduction in incidences of diseases;
Reduction in mortality from 35% to 15%
Higher price realisation by 200 - 300%;
Empowerment of weaker sections of the
society;
Initiation of Goat Value Chain Development;
Model for wider replication of the programme.
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SUPPORT FOR WIDER REPLICATION

Empowerment of Field Guides: Training, Supply of First Aid

Kits, Access to D. I. Lab, Monitoring and Guidance from the AHD;
Genetic Improvement: Incentives for Breed Conservation,
Selection of elite Germplasm and Performance Recording, AI
with frozen semen, Annual Goat shows;
Disease Surveillance: Disease mapping, Diagnostic services,
Public awareness, Cold Chains for vaccinations;
Feed Management: Community pasture development, Forage
production on wastelands;
Marketing: Establishment of block level Market Yards,
Aggregation and Direct Marketing by goat keepers, Promotion of
Milk and Meat processing facilities;
Capacity Building of Goat Keepers: Training,
Demonstrations, Support for Farmers Groups, Credit facilities,
Insurance, Facilitation of Stakeholders Meetings: Value Chain
Development
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Thank you
nghegde@baif.org.in
www. baif.org.in

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