MILKA CHOCOLATE

THE TASTE THAT

IN THE ALPS.

TAKES

English exam Power Point Presentation

COORDINATING TEACHER
IRENA KOPRIVICA
STUDENTS
BECHIRAGICH DENISA
LIYBITSA ADZIC
MILENA VUKOSAVOVIC

YOU

. . .CONTENTS

SLOGAN
THE PRODUCT AND THE COMPANY
HISTORY
ADVERTISING
PHILLIPE SUSCHARD
MILKA NOWADAYS
BIBLIOGRAPHY

SLOGAN
In the Alps, the air is cleaner, the
water is purer and the grass is more
green. Thats why, the cows give the
best milk. With the best milk we
produce the best and finest chocolate.

The product and the

company

Milka is a traditional
brand of chocolate
confection that originated
in Switzerland in 1825
and has been
manufactured
internationally by US
confectionary company
Mondelz International
(formerly known as Kraft
Foods) since 1990s.

For more than a 100 years, Milka has been

mainly produced in Lrrach, Germany,
producing about 140,000 tonnes of
chocolate per year (until 2012)

It is sold in bar form

and in a variety of
specialty shapes during
Easter and Christmas.
The brand also
manufactures
chocolate-covered
cookies, snacks, and
biscuits with chocolate
milk.

HISTORY
On November 17th, 1825, the Swiss
chocolatier Philippe Suchard (17971884)
established a ptisserie in Neuchtel, where
he sold a hand-made dessert named
chocolat fin de sa fabrique.

The following year, Suchard decided to

expand his company and moved production
to a nearby village, Serrires, Neuchtel,
where he rented a former watermill and set
up a factory producing chocolate at a rate of
around 2530 kg a day.

At the time, the chocolate

was a very dark and
bitter candy because milk
was typically only added
to chocolate taken in the
form of drinking
chocolate. It was not until
the 1890s that milk was
added to Suchard's
chocolates, leading to the
creation of what would be
closer known today as
the Milka alpine milk
chocolates.

In 1970, Suchard merged with

Tobler to become Interfood.
Interfood merged with the
Jacobs coffee company in 1982
to become Jacobs Suchard.

Kraft Foods acquired Jacobs Suchard,

including Milka, in 1990 and made the
purple packing a Europe-wide protected
colour trademark. In October 2012, the
global snacks business of Kraft, including
the Milka brand, became Mondelz
International.

ADVERTISING
Inflatable Milka Cow in Potsdam.The brand
has a well-known symbol, a Purple Cow,
which is a lilac coloured Simmental cattle
(Fleckvieh) which are normally brown-white,
with a completely white face.

The first advertising campaign displaying a

dyed living cow was launched by Young &
Rubicam in 1972.[citation needed] Today,
the Milka Cow has a bell around her neck,
and is usually shown in an Alpine meadow
surrounding.

Philippe Suchard
Philippe Suchard
(9th October 1797 14th
January 1884) was a
Swiss chocolatier and
industrialist.

Suchard was born in 1797 in Boudry. According to

the memoirs of his sister Rosalie, he became
aware of the potentialities of chocolate
manufacturing as an industry at the very early
age of about twelve.

To fulfill his dream, six years later he started as

an apprentice in his brother Frdric's
Konditorei in Bern. In 1824 he left Switzerland
to visit the United States. At the end of the year
he returned and opened a confectioner's
business in Neuchtel.

In 1826, Suchard opened the factory of

Chocolat Suchard in Serrires. He used
hydropower of the nearby river to run the
mills in his two-man factory. Suchard used a
grinding mill consisting of a heated granite
plate, and several granite rollers moving
forwards and backwards. This design is still
used to grind cocoa paste.

Chocolate was not cheap or a

product for everybody.
Suchard struggled financially
early in his career as a
chocolatier. His success came
in 1842, with a bulk order
from Frederick William IV,
king of Prussia, who was also
the prince of Neuchtel. This
triggered a boom and soon
his chocolates won prizes at
the London Great Exhibition
of 1851 and the Paris
Universal Exposition of 1855.

He opened his first factory abroad in 1880 in

Lrrach, Germany, becoming the first to do
so. The unusual purple color of the chocolate
packaging was selected by Suchard, who
believed it would be unique among
chocolate packaging. By the end of the 19th
century, Suchard had become the largest
chocolate producer.

Seventeen years after his death in 1884 in

Neuchtel, his company produced the famous
Milka chocolate for the Swiss market.

After his death, his daughter Eugnie Suchard

and her husband Karl Russ-Suchard, took over
the functioning of his factory.

MILKA NOWADAYS
Nowadays the factory belongs to the Kraft Foods
group and production has been moved to the
Toblerone factory in Bern.

Basically based in Switzerland, Milka is nowadays

present in several countries and has already sold the
huge number of 400 millions chocolate bars all
around the world.

DELICIOUSNESS
Initially highly famous for its chocolate
bars, Milka has extended since 2008 its
range of products by using the cobranding strategy.

Daim, Philadelphia, Oro, Crispello, Tassimo

and more recently Tuc are the brands to
which Milka has decided to rally its cause.
This approach has allowed to attract a new
target of consumers and increase its
market share.

MILKA QUOTES

THANK YOU FOR WATCHING

AND

LETS GO BUY SOME

MILKA CHOCOLATE !

BIBLIOGRAPHY

https://www.google.com

http://www.milka.com

https://en,wikipedia.org

http://www.historia.ro/exclusiv_web/genera
l/articol/vaca-milka-ideile-indraznete-fac
-istorie