EFFECTIVE COMMUNICATION & LEADERSHIP

by
Tehrim Iqbal
tehrimiqbal05@gmail.com

The Importance of Communication Skills

for Business Leaders as expressed
by Business Authorities
Top executives from Fortune 500 companies rate
communications skills as the most important quality for
business leaders.
New York Times
Business Section

There may be no single thing more important in our efforts

to achieve meaningful work and fulfilling relationships
than to learn and practice the art of communication.
The Art of Leadership
Max De Pree, Author

Original Message
Percentage of Understanding lost in communication
100 Percent
Top mgts understanding
63 percent
VP Understanding
56 percent
General mgrs understanding

Average

40 percent
Division mgrs understanding

Information
Loss

Average

30 percent
Information
Unit mgrs understanding
20 percent
Loss
Employees understanding

We need to
improve communication... as
70 % of our communication efforts are:
misunderstood
misinterpreted
rejected
distorted or
not heard
4

Cost of Correspondence
One page business letter that took 10 minutes to
dictate cost between $50-$100.
Poor writing costs even more since it
o Waste Time.
o Wastes Effort.
o Jeopardizes goodwill.

THE QUALITY OF YOUR LIFE

IS THE QUALITY OF YOUR COMMUNICATION ~
BOTH WITH YOURSELF & OTHERS

Think > listen >

November 12,

talk

Communication
"You are not only
responsible for what you
say, but also for what
you do not say."
Martin Luther

Need for Communication

1.Very strong in Human beings

2.Considered as a basic need, as in the case of
eating, sleeping, etc.
3.Established as both social & individual need

COMMUNICATION
Communication is the process of sending
and receiving information.

COMMUNICATION
The sharing of information between two or more
individuals or groups to reach a common
understanding (but not necessarily an agreement).

THE COMMUNICATION PROCESS

Most common ways to

communicate
g
n
i
k
a
Spe

Writing

es
g
a
m
I
l
a
Visu

Bod
y

Lan
gua

ge

What are the hardest

things to say?

Hardest Things to Say

Was
II Was
Wrong
Wrong

Dont
II Dont
Know
Know

Need
II Need
Help
Help

November 12,

17

18

November 12, 2015

Words Are Energy

Never use words like defeats, failure & problem.
Always talk of Hope, Belief, Faith, Victory &
Success.
When you use a Positive word, it raises your
Energy Levels & Putting you in a
Winning Frame of Mind.
Words are Energy use
them in your favor!!

Sharing of Resources

"A candle loses

nothing by
Lighting
another candle"

Doing is Believing

"I hear and I forget. I

see and I remember.
I do and I
understand."
(Confucius 551-479 BC)

Conversation with Wise Man

A single conversation
with a wise man is better
than ten years of study.
--Chinese Proverb

Communication Goals
To change behavior

To get and give

Information

To persuade

To get action

To ensure understanding
Source: CGAP Direct

COMMUNICATION Do you know?

PEOPLE REMEMBER:
10 % of what they read
20 % of what they hear
30 % of what they see
50 % of what they see and hear
80 % of what they say
90 % of what they say and do

COMMUNICATION Do you know?

If you tell people something without

repetition:
After 24 hours, 25 % have forgotten it
After 48 hours, 50 % have forgotten it
After 72 hours, 75 % have forgotten it
After one week, 96 % have forgotten it

Myths and Realities

about the nature of
communication

Myths and Realities

Myth #1:
We communicate only when we intend to.

Myths and Realities

Myth #1: We communicate only when we

Reality:
We frequently send messages we

intend to.

are not aware of.

Myths and Realities

Myth #2:
We communicate as if words themselves had specific
meanings.

Myths and Realities

Myth #2: We communicate as if words
had specific meanings.
Reality:
Words do not have specific
in people.

themselves

meaning; meanings are

Myths and Realities

Myth # 3:
Communication is a one-way
TELLING people something.

activity of

Myths and Realities

Myth # 3:
Communication is a one-way activity
something.

of TELLING people

Reality:
Communicating is a two-way activity
vital.

in which feedback is

Myths and Realities

Myth # 4:
You can give others too much
information.

Myths and Realities

Myth #4:
You can give others too much
information.
Reality:
Information overload can be just as
much of a
problem as not having enough information.

Forms of
Communication

FORMS OF COMMUNICATION
Verbal Communication: The sharing of information by means of words, either spoken or written.
Nonverbal Communication: The sharing of information by means of facial expressions, body
language, and mode of dress.

WHY COMMUNICATE?
To convey information
To receive information
To gain acceptance for you or your ideas
To motivate other people
To maintain relationships with coworkers, clients, etc.
To establish trust
To produce action or change
To understand the wants and needs of your stakeholders
To express your emotions or feelings

Written
Communication

TYPES OF WRITTEN COMMUNICATION

Letters
Memos
Minutes of meetings
Reports
Feasibility studies
Emails

Web-based documents
Instructions
Questionnaires/surveys
Promotional material
Employment contracts
Other documents

Listening Skills

HEARING & LISTENING

Hearing:

Hearing occurs when your ears pick up sound waves

being transmitted by a speaker.

Hearing is an INACTIVE, INVOLUNTARY

process.
Listening:

Listening involves recognizing, understanding

and accurately interpreting messages received.

Listening is an ACTIVE, VOLUNTARY process

which requires ENERGY.

HOW TO LISTEN?

God
Godhas
has given
givenpeople
peopletwo
two ears
ears
but
but only
onlyone
onetongue,
tongue, which
whichis
isaa
gentle
gentleguide
guidethat
that they
theyshould
should
listen
listenmore
morethan
than they
theytalk.
talk.

Decision
Decisionmakers
makerswho
who do
do not
notlisten
listenhave
haveless
less
information
information for
formaking
making sound
sound decisions.
decisions.

Listening Guides at the Workplace

Stop talking. You cannot listen if you are talking
Think before you speak
Show the talker that you want to listen.
Remove distractions.
Be patient.
Hold your temper.
Go easy with arguments and criticisms.
Keep an open mind
Postpone judgment
Be alert and in the present
Ask questions to show interest.

Presentations

People judge your presentation

based on how you present

CHARACTERISTICS OF SPEECH

Pitch (how high or low the voice is)

Tempo (rate of speaking)
Rhythm (timing and emphasis on words)
Articulation (how clearly words are
pronounced)

TIPS FOR SUCCESSFUL

PRESENTATIONS

Relax before presentation.

Know your material.
Visualize yourself giving your speech.
Know the room.
Know the audience.
Realize that people want you to succeed.
Don't apologize.
Concentrate on the message - not the medium.
Practice builds confidence.

EFFECTIVE COMMUNICATION
DOs and DON'Ts
DO be direct, courteous and calm
DON'T be rude and pushy
DO acknowledge that what works for you may not work for
others
DON'T make personal attacks
DO say main points first, then offer more details if necessary
DON'T expect others to follow your advice or always agree
with you
DO listen for hidden feelings
DON'T suggest changes that a person can not easily make.

COMMUNICATION FEEDBACK

We may say that communication has occurred

only when the message has been understood.
Understanding occurs in the mind of the
receiver.
Feedback is critical to ensure that accurate
understanding of the message has occurred.

REASONS FOR
COMMUNICATION FAILURE

Info overload.
Message complexity.
Message competition.
Differing status.
Lack of trust.
Inadequate structures.
Unethical communication.
Physical distraction.
Incorrect choice of medium.

SKILLS OF A GOOD LEADER

Speak and write clearly
Listen actively
Give feedback
Make eye contact
Avoid interrupting
Respect the views of others
Ask questions
Use appropriate body language

Final thoughts

Strong communication skills are crucial for

efficient & effective performance.
Strong communication set the tone of our
relationships.

Thank you
for your kind attention!

FACILITATOR
Tehrim Iqbal
tehrimiqbal05@gmail.com