CSR at Maruti Suzuki

Index
C.S.R Policies
CSR Budget
CSR Programme Areas
C.S.R Activities

C.S.R Policies

Company will remain ahead in energy conservation at all

its manufacturing units and would produce goods that
consume fewer natural resources.
Company will develop products and services to fulfill
desires of the customers and help them during natural
calamities.
The company will extend it technological and managerial
support to its suppliers and dealers for their profitable

C.S.R Policies
Company would encourage and recognize its employees
for volunteering in the spirit of serving the community and
sharing their skills and expertise.
Company will partner with Government, NGOs and other
organizations for the welfare of society especially
Underprivileged people.

C.S.R Budget
The Board of Company shall ensure that in each financial year,
the Company spends at least 2% of the average net profit
made during the immediate three preceding financial years.
The 2 % of the average net profit of the Company for the
years 2010-11, 2011-12 and 2012-13 is Rs. 50.1 crore.
Spent 23.28 crore towards corporate social responsibility
(CSR) activities in 2013-14, compared with 18.94 crore in
2012-13

C.S.R Programme Areas

Community Development:committed to
improving the well-being of the local community
by implementing social projects in designated
villages and local communities.
Water and Sanitation:
Education
Skill Development:
Upgradation of Government Vocational
and Technical Training Institutes
Skill enhancement in automobile trade
Road Safety
Driving Training:
Road Safety Education

MARUTI SUZUKI CSR ACTIVITY

Maruti Suzukis social initiatives focus on three

primary areas.
Road Safety
Vocational training and
Community development.
The Company also runs an employee volunteering
programme called e-Parivartan and operates two
schools.

Passenger car driving training at IDTR

The Company adopted two models in partnership mode
for imparting driving training skills to existing as well as
new drivers. These are the Institute of Driving and
Traffic Research (IDTR) and Maruti Driving Schools
(MDSs).
IDTRs and MDSs together have trained over 8,50,000
people in safe driving as on 31st March, 2011. Maruti
Suzuki and SAFE jointly supported the Delhi Traffic Police
in implementing Traffic Volunteer Programme - CWG 2010,
to ensure smooth traffic flow during the Commonwealth
Games (CWG) with the help of 1,500 volunteers.

Road Safety Initiatives

Road safety is a major concern in India considering the
scale of injuries and fatalities due to road accidents.
Realising the gravity of the problem and the need for an
efficient and effective driving training infrastructure in the
country, Maruti Suzuki began its road safety initiatives in
2000, offering a well structured and scientifically designed
driving training programme to the public.
Maruti Driving Schools (MDS): In 2012-13, 76 new MDS
were established in the country taking the cumulative
number of MDS to 282. In 2012-13, MDS trained 1,20,537
people in safe driving skills, taking the cumulative number
of people trained in safe driving to over 500,000 so far.
Road Safety Knowledge Centre (RSKC): RSKC setup in
collaboration with Traffic Police are specifically aimed at
educating and counselling traffic violators.

VOCATIONAL TRAINING

Skilled manpower is an essential requirement to drive

economic growth. In India, while there is a large pool of
workmen, their skill levels are far from the industry
requirements. To address this issue, the government has
launched a programme to transform ITIs into centres of
excellence in partnership with industry.
Maruti Suzuki has become a part of this effort by undertaking
to upgrade select ITIs across the country. The Company is
presently working with seven ITIs, one each at Elathur
(Kerala), Thirukkuvalai (Tamil Nadu), Hinganghat
(Maharashtra) and four in Haryana at Jhajjar, Gurgaon
and Rohtak. Of these seven partnerships, four were forged
in the reporting year. As part of affirmative action, Maruti
Suzuki has deliberately chosen to work with the ITI at Elathur
that specifically caters to the Scheduled Caste and
Scheduled Tribe (SC/ST) community. The ITIs at Gurgaon and

COMMUNITY DEVELOPMENT
Maruti Suzuki is actively involved in community
development of four villages surrounding its Manesar plant.
Healthcare, education, infrastructure development and skill
training are the focus areas for intervention.
Health camps were held periodically around the year to
make curative health care services available to the
villagers.
Based on community requirements, speciality camps such
as eye camps and camps for women and young girls were
held with the help of professional doctors.
Nukkad nataks were organised to spread awareness about
the negative impact of drug addiction.

EMPLOYEE VOLUNTEERING
Maruti
Suzukis
employee
volunteering
programme, e-Parivartan took a step forward in
the year 2010-11, with employees preparing
centre development plans and carrying out
various improvement activities in a planned
and structured manner. Employee participation
and contribution increased in 2010-11; 97
employees joined e-Parivartan, taking the total
number of volunteers to 304. They contributed
2,792 volunteer hours during the year.
Cumulatively, employees have spent 7,095
hours in volunteering since the launch of the
programme in November, 2008. In 2010-11
there were 24 active volunteering centres as
compared to 19 in the previous year.
The Company has tied up with several local
NGOs for this programme. Employees visit the
NGO centres on Sundays and holidays and
contribute towards a social cause of their
interest. Many of them are joined by their
families.

SCHOOLS & AWARENESS PROGRAMS

SCHOOLS:
Maruti Suzuki runs two schools for the
children of its employees and local
community in partnership with the Delhi
Public School Society. The Company has set
up the Maruti Employee Education Trust
(MEET) to promote education.

Awareness:
Besides training people in safe driving,
MDS instructors undertake road safety
awareness workshops for school children. In
2010-11, 21,000 school children were
covered in cities across the country. Through
these specially designed short training
sessions, an effort is made to familiarise
children with the basics of road safety.

Maruti Suzuki CSR Kicks Off Skill

Enhancement Centers May 2015
As part of its Corporate Social Responsibility (CSR)
activities, Maruti Suzuki India Limited (MSIL) is
setting up Automobile Skill Enhancement Centers at
45 government run- Industrial Training Institutes
across the country. The company has set aside Rs 5
crore for the project.
The centers will be equipped with a model
workshop to provide practical training, and the
company will appoint full- time trainers, provide
tools and equipment so as to make the students job
ready.
As part ofthe initiative, students will be given 50
days training by Maruti Suzukis trainers in areas
related to car service, repairs and maintenance.

References

http://www.indiacsr.in/en/maruti-suzuki-unveils-program-to-train-youthsthrough-automobile-skill-enhancement-centres/
http://www.thehindubusinessline.com/companies/maruti-suzuki-hikesspend-on-csr-in-201314/article6524124.ece
http://articles.economictimes.indiatimes.com/2014-1128/news/56540328_1_csr-tata-motors-tata-chemicals
http://corporateethos.in/csr-arena/maruti-suzuki-csr-kicks-off-skillenhancement-centers-at-itis/
http://articles.economictimes.indiatimes.com/2014-1128/news/56540635_1_rc-bhargava-maruti-suzuki-road-safety
http://www.marutisuzuki.com/our-policies.aspx
http://marutistorage.blob.core.windows.net/marutisuzukipdf/MARUTICOM
LOWRESS.pdf