INGLS

INSTRUMENTAL
ESP ENGLISH FOR SPECIFIC
PURPOSES
S U C C E S S C O M E S B E F O R E W O R K O N LY I N
T H E D I C T I O N A RY.
P R O F. C A R O L I N E C U N H A

B U S IN E SS M ANA G E M E NT

BUSINESS MANAGEMENT

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OBJETIVOS
DESENVOLVER A HABILIDADE DE LEITURA EM LNGUA

INGLESA;
CONHECER ESTRUTURAS BSICAS DA LNGUA INGLESA.
INTERPRETAR

DIFERENTES

TIPOS

DE

TEXTOS

UTLIZANDOS ESTRATGIAS DE LEITURA;

FAMILIARIZAR-SE COM O VOCABULRIO ESPECFICO DA

REA DE ADMINISTRAO.

ESTRATGIAS DE LEITURA
No

usar

dicionrio

neste

primeiro

momento.
Atentar para a apresentao visual do texto.
Identificar o gnero textual, autor e veculo.
Identificar

as

pistas

tipogrficas

(ttulos,

subttulos, figuras, diferentes tamanhos e

fontes de letras, negrito, etc.)

ESTRATGIAS DE LEITURA
Prediction - Fazer uma previso dos possveis

assuntos a serem tratados no texto;

Skimming - Compreenso global do texto;
Scanning - Informaes especficas;
Atentar para palavras conhecidas e palavras

Cognatas.
Inference deduzir, tirar concluses a partir de

informaes dadas.

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LEIA O TEXTO E RESPONDA:

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GNEROS TEXTUAIS - News

'No stadium, no match' - FIFA issues threat to Brazil World
Cup city
By Shasta Darlington, CNN and Sarah Holt
January 22, 2014 -- Updated 1022 GMT (1822 HKT)

(CNN) -- There are less than five months to go until the World Cup begins in
Brazil but the clock is ticking for another of the global football fiesta's host
cities.
Curitiba, the capital of the southern state of Parana, is so behind with its
stadium renovations that FIFA could strip it of its host status.
On a trip to inspect the venue Tuesday, Jerome Valcke, secretary general of
the sport's governing body, told reporters: "You cannot organize games if you
do not have a stadium -- that's obvious.
"If you don't have a stadium then you cannot have four games taking place
here. So that's why again there is this emergency situation."
FIFA has now given builders in the city of Curitiba a new deadline of February
18 to show a marked improvement in the stadium.
The Arena de Baixada venue, home to Atletico Paranaense, is being expanded
for the World Cup with new seats added alongside the pitch and capacity
raised to 40,000.

2014 Valentine's Day By TheNumbers

Entrepreneurs 2/12/2014 @ 7:31AM 209 views
Steve Cooper - Contributor
I share my love for business through my business about love.

The average person celebrating Valentines Day is expected to spend $133.91 on the
holiday in 2014.
According to a survey from the National Retail Federation, the worlds largest retail trade
association:
54% of Americans will celebrate compared to 60 percent in 2013.
26.1% plan to shop online, down a smidgen from 26.3% last year.
24% will research products or compare prices on their smartphones, 32.2 percent on tablets.
$133.91: The amount the average person plans to spend on candy, cards, gifts, dinner and
moreup from $130.97 in 2013.
$17.3 billion: The total expected spending for on Valentines Day for consumers above the
age of 18down from $18.6 billion last year.
48.7% will buy candyof those celebrating37.3% will give flowers, 51.2% will send greeting
cards, 19% will buy jewelry, 37% will celebrate with an evening out, and 14% plan to give gift
cards.
$3.9 billion: The amount expected to be spent on jewelry.
$3.5 billion: The amount expected to be spent on a night out.
59.4% will spend money on their family members; others shown love and appreciation for their
non-romantic relationships include friends (21.7%), teachers (20.4%), colleagues (12.1%) and
pets (19.4%).

GNEROS TEXTUAIS - Abstract

The Future of Corporate Social Responsibility
FredRobins
Adelaide Graduate School of Business, University of Adelaide, GPO Box 498 (AGSB), S.A. 5005,
Adelaide, South Australia. E-mail: fred.robins@adelaide.edu.au
Received 11November2004; Revised 13December2004; Accepted 20December2004.
Abstract
This paper offers a contemporary look at that part of corporate community involvement
which in recent years has become known as 'corporate social responsibility'. The author
adopts a broader perspective than Michael Porter's prominent article on 'corporate
philanthropy'. Here, the voluntary and discretionary expenditures of business on social and
environmental projects are seen to be more closely aligned with corporate risk management
and reputation-building than with corporate strategy. After some observations about
terminology and philosophical attitudes, the paper notes the growing pressure on business to
undertake discretionary social and environmental expenditures and to account publicly for
such activities through institutionalized annual reporting. Some recent international initiatives
to foster and popularize corporate social responsibility are summarized and their features
briefly assessed, as is one attempt to measure corporate social responsibility. The paper seeks
to illuminate the 'hidden' issues in this increasingly popular contemporary movement. The
most important of these are to identify who ultimately pays for such expenditures and who
ultimately makes decisions about them. At the same time it is noted that the capabilities of
private business in the social arena may sometimes exceed those of government. The paper
concludes with a number of judgements about the nature and legitimacy of this contemporary
development and also about its future.
Keywords: corporate social responsibility, triple bottom line, corporate philanthropy,
sustainability reporting