Product Strategy

Document

Team: Three Eyed

Ravens
Ankit Agarwal (61610764)
Manasa Varun Raavi (61610847)
Rachit Kulshreshta (61610762)

Problem
Statement

Process Flow
Diagram

Features &
Impact

Situation
Domestic new passenger car sales at 2.6
million units 70% financed by loans
Used car sales pegged at 3 million units and
growing at 16%
Car buyers select the bank and the bank
representative coordinates with dealer for
loan processing and disbursement
Results in complex co-ordination and
complexity with multiple parties involved

Solution
Cardekho is an e-commerce aggregator
dealing both used and preowned cars
Objective is to improve coordination and
reduce complexity that would result in lower
TAT and better customer experience
Develop an app for dealers with inbuilt bank
selection and follow up features

Priority Matrix

C
C
C

Ban
kA

A
A
A

C
C
C

Ban
kB

A
A
A

Ban
kC

A
A
A

C
C
C
C
C
C
C
C
C
C
C
C

Deal
er

Success Metrics

Deal
er

Bank
A

Bank
B

Bank
C

Problem
Statement

Process Flow
Diagram

Features &
Impact

Priority Matrix

Success Metrics

Problem
Statement

Process Flow
Diagram

Features &
Impact

Priority Matrix

Success Metrics

Exhaustive list of features, along with version, business impact

and priority
App
Business
Version

Minimu
m
Viable
Produc
t

Features
Ability for user to apply for loan while purchasing car
Ability for user to select a bank of his preference from
suggested list
Ability for dealer to manage new loan requests and take action
on them
Ability for user to upload supporting documents for the loan
application
Ability for dealer to review the uploaded documents and send
reminder to user
Ability for dealer to forward the reviewed application to the
respective bank agent
Push notification service for managing information flow for all
stakeholders after every stage
Ability for dealer to view the pending requests that are still in
processing stage
Ability for user to provide feedback to dealer and bank - ratings
and review
Ability for dealer to provide feedback to bank based on service ratings and review

Type
Impact
Custome Customer
r
Exp
Custome Customer
r
Exp

Priority
High
High

Dealer Dealer Exp

High
Custome Customer
r
Exp
Medium
Customer
Dealer
Exp
Medium
Dealer

Dealer Exp
High
Customer
All Type
Exp
Medium
Dealer Dealer Exp Medium
Custome Customer
r
Exp
Medium
Dealer

Dealer Exp Medium

Customer Feedback and Beta Testing of the Product - Prepare to Launch

MVP

Version
2

Suggested list of banks based on location, branch ratings and Custome Customer
interest rate (Filter for all)
r
Exp
Medium
Ability for dealer to raise a request to customer to change bank
based on application delay
Dealer Dealer Exp
Low
Ability for dealer to see analytics based on user engagement
and feedback
Dealer Dealer Exp
Low
Ability to have hangout/conversation among dealer- bank agent
Customer
and customer
All Type
Exp
Low

Problem
Statement

Process Flow
Diagram

Importan
t

Not
Important

List of three important

features
Sl.
No

User Story

Features &
Impact

Priority Matrix

Location
based results
on bank list

1- Apply for
Loan.
2-Push
Notifications

Analytics for
Dealer App

Manage/Revie
w Application

Not
Urgent

Acceptance Criteria

Success Metrics

Urgent

Business Impact
1-Gives customer options to select from banks
who provide best service in his geographical
User should be able to see the
User can see the list of banks
area.
suggested list of banks based on
with their ratings and is able to
2- Provide all bank branches to focus on service
my location and preferences
apply filters to the list
quality by targeting a select group of customer
in their region
Dealer should see the uploaded 1- Reduced the TAT for application process by
Dealer should have the ability to
documents on his application
only sending reviewed applications to the
review the uploaded documents by and be able to send
banks.
the user and take action
reminders/decline/forward the
2- Ensures that customer doesnt get
loan application
application rejection based on document error
User receives notifications
User should receive notifications on
1- Allows customer complete visibility in the
whenever there is a status
status of my application at every
process and ability to track application on the

Problem
Statement

Process Flow
Diagram

Features &
Impact

Priority Matrix

Success Metrics

Total number of downloads by dealers

Trend in number of both organic and paiddownloads
Sales Activity/ Loan Requests
Percentage of total loan requests coming from Application services
Failures on Application
Application downtime
New Dealers app downloads
New dealers on-boarded after launch
Feedback from Dealers based on dealer survey (Net Promoters
Score)
New Banks listed on the portal

* Arrows show the ideal trend for the respective metric

THANK YOU !

Appendix and UI
Mockups
Screen 1 User
application

Screen 2 User
application

Screen 1 allows
user to scroll for the
car he wants to buy
and displays the
details of the car
along with its price.
It has a checkbox to
select and apply for
the loan.
When user clicks on
Buy now button the
app takes him to the
screen 2
Now on screen 2
he has the list of
banks that he can
pick from.
The list of banks is
populated based on
the geographic
location, ratings and
user preferences.
The user will have an
ability to sort the list
based on the fields.

Appendix and UI
Mockups
Screen 3 User
application

Screen 3 is populated for user to fill in the basic details of

the loan application along with an ability to update
document.
Basic fields such as name, PAN card, date of birth can be
picked from the user profile directly. If not present we can
ask the user to fill these fields in a input box.
The screen will give user an option to upload documents
from his phone drive or directly scan the document and
attach to the application.
The Scan Document feature will convert the document into
pdf and attach it with the application request.
We can also provide user an ability to enter remarks while he
is uploading the document.
Uploaded documents will be available on a central server
that is accessible from application and web portal. Gives
user an ease of uploading documents as per his
convenience.
Uploaded documents will be further reviewed by the Dealer.

Appendix and UI
Mockups
Screen 1 Dealer
application

Screen 2 Dealer
application

Screen 1 of the Dealer

application will receive a new
request for the application and will
have basic details of the application
in a drop down window.
The dealer can review the application
and also select and forward to the
bank.
The thumbs up symbol suggests that
the application is verified. The dealer
can select multiple application and
only those that are verified will be
forwarded to the bank.
Screen 2 of the Dealer
application will have the list of
pending applications, sorted by their
due date. The ones over the due
date will be top of the list and will
give dealer an easy access to
manage them. He can also filter the
applications and view them.
The dealer will have the option of
Edit, View or Send Reminders to the
bank on each of the application.

Appendix and UI
Mockups
Screen 3 Dealer
application

Screen 4 Dealer
application

Screen 3
This screen gives dealer an ability
to review the application and
verify the documents uploaded by
the user.
The dealer can send reminder to
the user if he has not uploaded or
submitted wrong documents. The
dealer can delete the request or
forward to the bank.
Screen 4
This screen appears when the
dealer open a pending request
from screen 3 by clicking on Edit
button.
This screen allows the dealer to
remind the agent regarding the
delay in the application process
or request customer to change the
bank based if he wishes too.
This will make sure that banks
follow their timelines with
diligence.

Appendix and UI
Mockups
Screen 5 Dealer
application

Screen 5
This screen of the Dealers
Application will be available for
analysis and insights.
It will provide the dealer a historic
record of user info and activity
along with interactive charts and
data.
He can review this data and keep
track of his service level