Enable Me With

Technology

Keller Williams Encino - Sherman

Oaks
Technology Seminar

May 6th
2008

Michael www.Realestate- youragentmike@gmai

 Its 2008
Do you know where your clients are?
Nearly one out of four buyers last year found
the home they wanted on the Internet, up from
2% a decade ago, according to the NAR.
Technology is shifting knowledge and power to
buyers and sellers. In doing so, it's loosening
Realtors' long-standing control of vital
information and cutting into their sales
commissions. USA Today
As a REALTOR you must empower
yourself with tools to stay competitive
with your peers and visible to your
E- potential clients. SEO
Website Blog IDX Network
Mail
How to get Technology Enabled and
Accessible to your clients

del.icio.us
 REALTOR 2.0
In order to compete for Market Share, today’s REALTOR must have
access to and ability to utilize the following 6 platforms in order to
maximize visibility, awareness and results

Multimedia / Video
Property
Portals
Social Media
Bloggin
g
Search Engine
Viral optimization
Marketing
 The Importance of Online
Marketing
• Home buyers use the Internet to search for
a home more than any other media.

• Home buyers say the two most important

features are photos and detailed
descriptions.

• Buyers are nearly 9 times more likely to

find the home they purchase online rather
than in the newspaper.*
Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
 Keller Williams Technology
Check List
Broker Provided
tools
•Keller Williams Intranet
•Keller Williams eAgent Website
•Keller Williams Listing Service
(KWLS)
•REALTOR.com
•KW Alerts
 FREE Web Based
Tools
•Google
Gmail, Calendar, Documents, contacts and much more, invaluable free web-based
tools
•REALTOR
#1 Listing Portal, Showcased listings rank higher and are more visible
•Activerain
Social Network for real estate professionals, great for netwrking and learning tricks
of the tries, fee blog included and expanded profile
•Linkedin
Business networking site, great for connecting with professionals and potential
clients nationwide thru friends and family
•Myspace / Facebook
Top Social Network provides exposure to younger demographic and exposure to
potential future home buyers and sellers
•Del.icio.us
Social Bookmarking website, allows you to share blog posts, articles, videos and
pictures that you came across online with anyone
•Circlepix
Free self service virtual tours for 12 months
•Featured Blog
Free real estate based blog platform provided by REALTOR.com the NAR and Top
Producer
 Internet
/Technology
Real Estate
Trends
 Percent of Internet Buyers/Sellers
Share of All Homebuyers/Home Sellers Surveyed

Source: C.A.R. 2007 Internet Versus Traditional Buyer

Survey and C.A.R. 2007 California Home Seller Survey
 Time Spent Before and After
Contacting Agent
Internet Buyers Traditional Buyers

How many weeks did you consider 4.0

buying a home before contacting a
real estate agent?
7.6
How many weeks did you spend 4.2
investigating homes and
neighborhoods before contacting a 6.9
real estate agent?
About how many weeks did you 8.0
spend looking for a home with your
real estate agent? 5.2

Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

 Number Of Homes Previewed with
Agent
Internet Buyers Traditional Buyers
NUMBER OF HOMES

25

20.2
20

15.1 15.2 15.2 15.4 15.4

14.4
15

9.3
10 7.9 7.5 7.1
6.1 6.2 6.7

0
2001 2002 2003 2004 2005 2006 2007
 How Buyers Found Their Agents

Internet Buyers Traditional Buyers

0%
Internet 90%
29%
For sale signs in the neighborhood
9%
Previous transaction with real estate 43%
agent 0%
14%
Agent's farming materials 1%
Referral from friends, relatives, neighbors 14%
or other contacts 0%

Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

 What Web Sites Are Buyers
Visiting?
Internet listing of a home that I was 81%
interested in
Individual real estate agent's web site 80%
80%
Realtor.com
Zillow 54%

Real estate company web sites 40%

24%
Craigslist
MSN Real Estate 23%
Yahoo! Real Estate 22%

HouseValues.com 17%

Google 7%

ca.relator.com 7%

Source: C.A.R. 2007 Internet Versus Traditional Buyer Survey

 What Sellers Are Doing Online

Research comparable prices 81%

Get up to date information on sales 71%
in the neighborhood
56%
Find a specific real estate agent
Track interest rates 44%

Track the current housing market 37%

Research commission rates 29%

Use an online property appraisal 14%

Selected listing of highest frequency res

 What Websites are Sellers Visiting?

Realtor.com 94%

Internet listing for a similar home to mine 71%

Zillow 39%

Individual real estate agent's web site 33%

Real estate company web sites 30%

Yahoo Real Estate and House Values.com 15%

Craigslist 14%

homes.com 14%

California Living Network (ca.realtor.com ) 13%

 Agent’s Utilizing Tools to Market the Home

Internet Sellers Traditional Sellers

95%
Advertise your home
using print
98%
advertising?

82%
Advertise your home
on the Internet? 89%

Include multiple 40%

photos or a virtual
tour as a part of your 53%
online home listing?
 How Sellers Found Their Agents

Internet Sellers Traditional Sellers

50%
Previous transaction with agent
54%
Agent sends brochures, flyers, mailers 35%
to my home 24%
Referral from friends, relatives, 11%
neighbors, or other contacts 7%
0%
Internet 9%
5%
Identified agent from “For Sale” sign 7%
 Sample REALTOR.com
Listing Presentation

Michael Leznik
Keller Williams
Encino - Sherman Oaks

• Internet Facts and

Figures
 Your Name
• Most Agents Only Market “TO”
Home Sellers
I Market “FOR” Home Sellers

• Most Agents merely “POST”

your listing
I “HOST” your home to the
largest
Your audience of home
Home Deserves
Featured
buyers Marketing on
online
REALTOR.com®
 The Importance of Online
Marketing
• Home buyers use the Internet to search for
a home more than any other media.

• Home buyers say the two most important

features are photos and detailed
descriptions.

• Buyers are nearly 9 times more likely to

find the home they purchase online rather
than in the newspaper.*
Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
 Why I Market Properties
Online
More consumers are searching online*
80% 84%
74%
77%
Internet
71%

41%

37%

18%

2% * Source: The 2002-2007NAR Profile

1995 1997 1999 2001 2003 2004 2005 2007 of Home Buyers and Sellers
 More Consumers Search
REALTOR.com®

a Metrix - January 2008

 How would you like
your home marketed?

Print Online

Comprehensive content
includes customized
home description,
multiple photos, and
interactive consumer
contact opportunities
which enable us to
How I will market your home
online
 I am a Local Specialist
Online

Home buyers will see your home on

www.KW.com and my personal Web site at
www.Realestate-818.com
 I Will Showcase Your Home
on REALTOR.com®

By listing with me, your

home will be on
REALTOR.com®. The door will
be opened to millions of
online consumers actively
looking to purchase.
Benefits:
• I will add what
consumers want most
- photos
• I will create a custom
property description
• Buyers can inquire
about your home
24/7 via email, phone
 I Will Feature Your Home
First
Featured Homes™ positions are limited in your market.
That is why I have secured space to ensure that your home gets
top local billing on the #1 real estate site – REALTOR.com®*

Featured Homes are seen 10X

more often, on average!**
Featured Homes™ ensures that
your home stands out at the top
of the search page – linking
consumers directly to your
property’s details and my contact
Benefits:
information.
• Differentiates your home in
front of millions of potential
buyers.
• Attracts targeted home
searches
*Media Metrix toof your
– based on reporting property
the time online users spent during
2005 on REALTOR.com® and other comparable real estate listing
 Featuring Your Community on
REALTOR.com®
I hold one of a select few Featured Community
positions to Feature Your Community on the #1
Real Estate Site*
Benefits:
• I will connect your
community to the largest
audience of home buyers
online.
• I promote your community's
lifestyle to buyers searching
in the community and also
neighboring communities.
• My investment to bring more
awareness and demand for
your community sets my
My investmentapart.
marketing in becoming one of a select few Featured Community on the #1 real estate

site* helps ensure that you are represented by one of America’s preeminent real estate
* Media Metrix – number of unique visitors on REALTOR.com® - January 2008
 Tracking Traffic to Your
Home

I will show you how

often
your home was
“shown” on the real
estate site where more
potential buyers go to
find a home,
REALTOR.com®
 My Online Marketing Pledge

• I will feature your home on the #1 real estate site* so it can be

seen first and get as much as 1000%** more exposure
• I will submit your property to multiple Web sites on the Internet
including REALTOR.com® with up to 25 multiple photos to
market your property
• Each online listing will include detailed information about your
property for buyers to view
• Each online listing will include detailed neighborhood
information including schools
• Each site that features your property will include multiple ways
to inquire about your property
• Inquires about your property will be responded to in a timely
manner <Insert agent name>
* Media Metrix – Number of unique users on REALTOR.com® - January 2008
** Based on REALTOR.com® internal analysis for May 2007 average number of property
views with Featured Homes versus property views for non-Showcased Listings
 My Contact Information

Michael Leznik
REALTOR / Technology Coach
Keller Williams Sherman Oaks
Encino
15233 Ventura Blvd., Ste 240
Sherman Oaks, CA 91403
(818)380-5206 office
(818)497-3033 cell
youragentmike@gmail.com
www.realestate-818.com
www.Activerain.com/losangelesrealestate

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