Documente Academic
Documente Profesional
Documente Cultură
GROUP 9
MARKET OVERVIEW
HUMAN MARKET
20,000 trauma victims die every year because they dont receive blood
on time
VETERINARY MARKET
In 1995, 800 dogs suffered from acute blood loss but only 2.5% of
these received a transfusion
VETERINARY MARKET
Sole source of blood for most practices were in-house donor animals
NEED GAP
75% people qualify as donors but only 5% actually donate, hence lack
of proper supply.
5 Cs
COMPANY
CUSTOMERS
5 Cs
COMPETITORS
Biopure Corporation
Product
PolyHeme
Bovine blood
$15 million
$50million
$70 million
$8 per unit
Oxyglobin + 2*Hemopure =
300,000
1 million
10,000 (expected to
expand 300,000)
Refrigeration required
Refrigeration required
Source of haemoglobin
Fixed Production cost (per
year)
Raw Material cost (per unit)
Production Capacity (per
year)
Storage
Northfield Laboratories
HemAssist
Oxyglobin (veterinary
market)
Hemopure(human market)
Baxter International
Expected Launch
Late 1999
5 Cs
COLLABORATORS
CONTEXT
4 Ps
PRODUCT
No Refrigeration Required
PLACE
Locations
4 Ps Continued..
PRICE
Product is new
PROMOTION
SWOT Analysis
Strength
- Only company to get FDA approval for animal blood
substitute
- Universal substitute
- Only company to use bovine blood
- Stable at room temperature
Weakness
- Inexperience in market
- Less market research
- No revenues as of date
SWOT
Opportunities
- New to the world product => greater chance to capture
market
- High demand for blood substitutes
- Could price our product slightly lower compared to
competitors due to lower costs
Threats
- Delay in FDA approval for Hemopure
- Competition from established market players
- Competitors entering the animal blood substitute market
Problem Statement
1.
2.
3.
Will help in recovering $200 Million spent on R&D and Manufacturing facility.
Based upon Veterinarians willingness survey and Pet Owners willingness survey,
Revenue
Critical
57
90
7350
28
80.75
10875
8.75
60
10312.5
1.5
39
8100
We are proposing to go for IPO within 1 year from now. The public perception of
Biopure Corporation will be positive because of:
Thank You