THE BUSINESS

MISSION AND VISION

Presented by: Cruz, Lilibeth M.

Diocos, Vaneza

VISION

a VISION STATEMENT should answer the

question what do we want to become?

A clear vision provides the foundation for

developing a comprehensive mission
statement.

It is established first and foremost.

VISION

The VISION STATEMENT should be:

short
preferably one sentence
and as many managers are possible should
have input into developing the statement

VISION
Examples:
(good statement)

General Motors vision is to be the world leader

in transportation products and related services.
(bad statement)

Dells vision is to create a company culture

where environmental excellence is second in
nature.

MISSION

MISSION STATEMENT answers the question

what is our business?

According to Peter Ducker (the father of modern

management) the question what is our business? is
synonymous with asking the question what is our
mission?

An enduring statement of purpose that distinguishes one

organization from others.

It is a declaration of an organizations reason of being

MISSION
Mission Statement sometimes called:

Creed statement
Statement of purpose
Statement of philosophy
Statement of beliefs
Statement of business principles
Statement of defining our business

VISION vs MISSION

IMPORTANCE (BENEFITS) OF
VISION MISSION STATEMENT
1.

To ensure unanimity of purpose within the

organization

2.

To provide a basis, or standard for allocating

organizational resources

3.

To establish a general tone or organizational climate

4.

To serve as a focal point for individuals to identify

with the organizations purpose and direction. And
to deter those who cannot form participating further
in the organizations activities

IMPORTANCE (BENEFITS) OF
VISION MISSION STATEMENT
5.

To facilitate the translation of objectives

into a work structures involving the
assignments of tasks to responsible
elements within the organization

6.

To specify organizational purposes and

then to translate these purposes into
objectives in such a way that cost, time,
and performance parameters can be
assessed an controlled.

BENEFITS OF HAVING A CLEAR

MISSION AND VISION
1.

Achieve clarity of purpose among all managers and

employees

2.

Provide basis for all other strategic planning activities,

including internal and external assessment, establishing
objectives, developing strategies, choosing among alternative
strategies, devising policies, establishing organizational
structure, allocating resources, and evaluating performance

3.

Provide direction

4.

Provide focal point for all stakeholders of the firm

5.

Resolve divergent views among managers

BENEFITS OF HAVING A CLEAR

MISSION AND VISION
6.

Promote a sense of shared expectations among all

managers and employees

7.

Project a sense of worth and intent to all stakeholders

8.

Project an organized, motivated organization worthy

of support

9.

Achieved higher organizational performance

10.

Achieved synergy among all managers and

employees

CHARACTERISTIC OF A MISSION
STATEMENT
1.

2.
3.
4.
5.
6.

Broad in scope; do not include monetary

amounts, manners, percentages, ratios, or
objectives
Less than 250 words length
Inspiring
Identify the utility of a firms products
Reveal that the firm is socially responsible
Reveal that the firm is environmentally
responsible

CHARACTERISTIC OF A MISSION
STATEMENT
7.

Include nine components:

1)
2)
3)
4)
5)
6)
7)
8)
9)

8.
9.

Customers
products or services
Markets
technology
concern for survival/growth/profits
Philosophy
self-concept
concern for public image
concern for employees

Reconciliatory
Enduring

Writing and Evaluating Mission

Statements
The best way to develop a skill for writing
and evaluating mission statements is to:

study actual company missions.

have a good judgment