BUSINESS PLAN FOR

CONFIDENCE
BOOSTER APP
AAKRITI RAMPAL, JHANVI DANG, ANSHIKA BAJPAYEE, SAIRA GALHOTRA, SAKSHI SINGH, RITU SOLANKI,
RANI KUMARI, SHREELEKHA, NAMAMI AMBASHTHA, PRIYAM AKANCHA, HASHMEET BABRAH, SAUUMYE

About Us
A mobile
application that
will be a
confidence
meter for the
underdogs and
those students
primarily who
have huge
nervousness
issues.
Available for

A start up by four friends, two of whom have freshly passed out

from IIT Mumbai and the other two have passed out from NIFT
Mumbai.
The two ex students from NIFT contacted their friends from IIT
Delhi and discussed the concept of the app based on their
experiences.
The two software engineers are the registered Chief Engineering
Officers
The NIFT pass outs took up the positions of the Head UI/UX
Designers
All four of them look after the marketing of the app.

For the initial funding the four founders have invested on their
own, however, in the future they have plans to contest for the
crowd funding rounds.
The current office is based out of Powai, better known as the
Silicon Valley of Mumbai

Our Product
Analyzes the
entire
presentations

Picks out the

grammatical
errors

Identify the
problem areas

Looks for speech

modulation errors

Gives a detailed
report of the
progress in terms
of verbal
communication

How Might Need Our App

The student population of the country

who dont come from very proficient
backgrounds and whose soft skills are
not prim and proper

Young professionals who have stage

fright and who become extremely
nervous in spite of possessing
excellent personalities

What Will It
Cost You?

It is a free app available for download

on Play Store & App Store. The app
currently includes no in-app paid
services

Our Promotional Strategies

Teaser
videos on
existing
free apps

Tech Show
Collaborati
ons like
Gadget
Guru
College
Ambassad
ors to
promote
the app in
their
campus

Participati
ng in
college
fests

Blog
collaborati
ons

Financials

Major
investments
on research
& UX/UI of
the app

Investment
required in
promotion of
the app

Salary To
Employees

Weakness

Strengths
User friendly
Cost effective
Unbiased feedback
Innovative
Helps in growth of an individual

Cannot be used by non-smart phone

users
Cannot be used by people who speak
different language other than English
or have heavy accent.
As the application runs the entire
time during the presentation, it
drains a lot of battery.
Application can only be used over 3G
or Wi-Fi, hence it needs a stable
connection during the recording is
fed.

SWOT Analysis
Opportunities

Threats

Wide scope
Less competition as it is a one of its
kind
Useful for students and professionals
from tier 2 and tier 3 cities.

There will be high competition as soon

as the app launches.
Not as personalized as the services
offered by English speaking institutes
Not everyone will find such
applications reliable so they might be
reluctant to use it

Feedback & Evaluation Strategies

Analytics

Social
Listening

Surveys

Email
Respons
e

App
Store &
Play
Store
Reviews