Entrepreneursh

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ICE CREAM WALA
Final Presentation

Company Description
Welcome
The company, ICE CREAM WALA, provides
customers with an exciting experience by
rejuvenating the idea of ice cream with
innovative flavours, syrups, toppings with
incredible presentation.

Mission
We will make your Ice-Cream Dreams come true

We aim to change the face of the Ice Cream

industry by constantly evolving and innovating
through thorough R&D. Our mission is to
increase our market share and become the
number one Ice Cream Company in Pakistan.

Our Team

Ali Abbas
CEO

Shafaf Kiyani
Sales Manager

Bilal Ali Shah

Logistics
Manager

Ali Abdullah
Marketing
Manager

Mehrab Khan
Finance Manager

Ahmed
Nadeem
Operations
Manager

Products & Services

3-Step Ice Cream

Ice Rolls

3-Step Ice Cream

Ice Rolls

Long-Term Aim of the

business

Objectives of the
business

SWOT Analysis
STRENGTH
Variety in Flavours
High Quality
Mixture of Traditional & Modern
techniques

OPPORTUNITY
Huge Market potential
Future Prospects for Expansion

WEAKNESS
Limited Availability
Not a Big Brand

THREATS
Existing Competition
Substitutes
Hiking Prices

Research & Development

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R&D

IP, Patents,
Copy Rights

Technology

Milestons

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Competitive Advantage

Unique Features

Price

New Technologies

Greater compatibility
with existing systems

Market Analysis

Market trends

Competitor
Summary

Competitive
Advantage

Benefit to clients

Marketing Plan

Marketing & Communications strategy

Marketing Mix

Product

Price

Promotion

Place

Marketing/PR

Print Media

SMS Marketing

BTL

Mobile Based
Applications

Print Media

BTL

Timeline
March
University and mall drives
A3 posters (25 per university/mall) and pan
flex (2 per university/ mall)
Standees (12 per mall/universities and 4
per superstores)
Kiosk setup (3 ushers per activity)

Jan 1st Feb 20th

Activation on social media, social
mediums used (Facebook, Instagram,
Twitter)
Teaser videos and posts
Paid advertisement on social sites
(Facebook)
Mobile App Development

May
Main launch at our flagship outlet in
Khayaban-e-Rahat
Celebrity chefs, Food critics and
bloggers will be invited to the launch

April
Same as March

Social Media

Social Media Reach

75K

6.5
K

4K

Social Media

20%

15 %

65
%

Pakistan

40
%
Male

60
%
Female

Sales Strategy
Retail
The products shall be sold in
our outlets, and hence itll be
easier for the business to
regulate prices. Keeping them
centralized, and we can also
regulate promotions.

Pricing
We dont intend to
compare, but rather set our
own bench-mark.
. A profit margin of at-least
35 % would be targeted.
Price-Quality Relationship

Store Layout
Retail
The products shall be sold in
our outlets, and hence itll be
easier for the business to
regulate prices. Keeping them
centralized, and we can also
regulate promotions.

Measuring Parameters

Production
Control
Inventory
Management

Sales Control
Quality
Control

Assessment of Risk

Economic
Risks

Environment
al Risk
Cultural Risks

Competitors
Risk

Exit Strategy

Budget

1. Profit & Loss Statement.

2. Cash Flow Statement.
3. Balance Sheet.

Thank You