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LA Cabs

Vivek Tambi (72011)

Ankit Chauhan (72554)

Gourav Kalbalia (72373)

Introduction

OlaCabsisanonlinecabaggregatorbasedinBengaluruand
amongthefastestgrowingtaxihiringfirms.Taxibookingfacility
canbeavailedthroughapp,websiteorthroughcalls.

Foundedon3December2010byBhavishAggarwal(CEO)and
AnkitBhati.

History

By 2014, the company has expanded to a network of more than 18000 cars
across more than 65 cities. In November 2014, Ola expanded to incorporate
autos on-trial basis in Bengaluru.

Post the trial phase, Ola Auto expanded to other cities


likeDelhi,PuneandChennaistarting December 2014.

In April 2015, over 40000 cabs are registered & successfully running across 22
cities of India.

Assessment

Strength

First mover advantage as a taxi aggregator in India

Acquisition of Taxi For Sure made it No. 1 in India

Top of the mind service

High awareness due to aggressive TV, online and print media marketing

Huge customer base & due to network effect it is increasing

Rapid expansion and online application

Multiple rounds of VC investments have made the brand financially strong

Weakness

Drivers are the face of the company and hence their misbehavior directly
affects the brand image

While the demand is huge, amount of cash burning is huge and monetization
is very difficult

Opportunities

Unorganized market is huge (~90%) and hence potential is high

Increasing internet penetration & smart phone users

Rising disposable income

Shifting of consumers towards convenience creates huge demand

Acquisition of smaller players

Threats

Rising competition

Uber has deep pocket and hence can burn cash heavily

Presence of many national players

Absence of clear government regulations in developing countries

Future is unclear due to lack of regulations and Customer loyalty is less in this
industry

Baseline

Components

Mission : a marketplace for all types of cabs and car rentals.

Vision : We are a young and energetic company based in Mumbai. Nothing


excites us more than using technology to bring the sameefficiency and
customer experience to the car rental industrythat you expect from
flights!

Goals : short-term goals include improving the rental cabs system in India.

Objectives

Initiatives

Measures

Targets

Competitors

Uber Cabs

Meru cabs (India)

Easy cabs

Unorganized players (Auto rickshaws/Taxis)

Carpooling services

Acquisitions and Funding

1 Acquisitions- TaxiForSure acquired by Ola on March 2, 2015 for $200Million


in cash and stocks.

Funding Received - $676.8 Million in 6 Rounds from 16 Investors.

Ola is India's most popular mobile app for cab booking. It is the also the
largest platform with 40,000+ cars across 22 cities and growing.

Components
And

Down to
Specifics

Customer reviews..

Ola mobile App

Total downloaded app is between 5,000,000 - 10,000,000 .

Ola cabs review

TaxiForSure review

Description in App

Ola cabs app offers City Taxi rides on a point to point basis across several cities in India. We
are changing the way you move around in your city with a range of cab options to choose from
- Sedan, Mini and Prime! How the Ola Cabs app works is really simple:

1. Set your pickup location (Eg: from Airport, Railway station, Office, Home or your current
location)
2. Pick the cab you want and see all available cabs close by
3. Tap "Ride now" to book your ride
4. Get instant confirmation with driver details
5. See your ride en-route on the map
6. Pay only after completion of your ride or use "Ola Money" to ride cash-free!

You want to schedule a pickup for sometime later to catch a flight or train? Just use "Ride
later" and plan ahead. You can also invite friends to use our awesome service and earn free
Ola Money.

Ola drivers are professionally trained and the cabs have gone through stringent quality
checks.

Advertisements and offers.!!

Evaluate

Expansion Plans of Ola Cabs

Revenues of ola cabs have grown more than 10 times over the past 4 years
and is now the biggest cab-booking service provider in the country.

Olacabs has lined up aggressive expansion plans after the funding round from
SoftBank. It is targeting to have on board a million driver partners in three
years. Currently, it has 35,000 cabs on its platform.

It also plans to further invest in its technology platform to provide a better


experience to customers as well as expand its footprint to smaller cities.
Olacabs currently provides cab services in nearly 20 cities.

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