INFOTANIA-2K14

B-PLAN

PRODUCT LAUNCH

AND MARKETING PLAN

AKSHAY GUPTA
DHAWAL NARAIN ASTHANA
KASHISH SRIVASTAVA
SAURABH MAHESHWARI

B. Tech EC 1st year

B. Tech EE 1st year
B. Tech EE 1st year
B. Tech EC 2nd year

CONTENTS
Smart Street Lights
Peculiarities
Strategy
Market Analysis
Our Manifesto
Financial Statement
Conclusion

SMART STREET LIGHTS

(S. S. L.)
Todays world is the era of smarter technology.
Automation is an effective tool for sustainable

development.
Designed to tackle power wastage.
To

this, Smart Street Lights is a potent

solution.
This product is capable of mitigating energy loss to

almost half of its conventional consumption level.

PECULIARITIES OF S. S. L.
Product should be accepted in public service
owing toOne time investment.
A very LOW initiation cost.
Nominal maintenance cost.
Durable and Reliable.
Power Saving

STRATEGY: WHOM TO BE APPROACHED

The officials to be approached for marketing:
District Level:

District Magistrate & Chairman of Development Authority.

State Level:

PWD Minister & State Minister of Energy.

National Level:

Power Minister of India & Urban Development Minister of India.

International Level

Secretary General & Deputy-Secretary General of United

Nations.

WHY ARE WE THE BEST

???
Providing installation service.
Providing maintenance service.
Long life of the product.
Improve

the design

of

other

conventional

sources

according to the need.

Fulfilling the need of power conservation.
Insurance scheme will be provided complimentarily with

the product.
A handsome saving to the government treasury more

than any other devices available in current time.

LOYAL CUSTOMER BASE

Steps for developing the loyal customer base:
247 centralized helpline.
If any technical error occurs, our technical team

headed by Technical Supervisor will fix it.

Feedback from the common man through periodic

surveys on electronic products in the market.

A separate R&D wing to improvise, innovate &

develop.

MANAGEMENT SUMMARY
Board Of
Directors

C. E. O.

M. D.

Public
Relations

R&D

Manageme
nt

Chief
Marketing
Officer

Legal Cell

M. O. 1

Finance

Sales

H. R.

Procureme
nt

M. O. 2

M. O. 3

M. O. 4

MARKET ANALYSIS
In the budget 2012-2013 of the Ministry of Power,
the following policies are enlisted:
Budget includes total amount of INR 62,424.50 crore.
Rajiv Gandhi Grameen Vidyutikaran Yojana (INR

4,900 crore)
Re-Structured Accelerated Power Development and

Reforms Programme (INR 3,114 crore)

The budget also includes an amount of INR 123.80
crore for the bureau of energy efficiency.

SCENARIO

LOCATION

Greater Noida to
Agra

LENGTH

165 km

LIGHTS IN A ROW

DISTANCE BETWEEN
TWO POSTS

250 m

TOTAL LIGHTS

2640

RATING OF 1 LIGHT

250 W

TOTAL POWER
USAGE

660 kW/h

Following are the current

ANNUAL POWER
statistics
of Yamuna
Express
INR 231.26 lakh
EXPENDITURE
Way:

OUR MANIFESTO

INSTALLATION COST

INR 400/light

MAINTANANCE COST

ZERO

TOTAL INSTALLATION
COST (including
overheads)

INR 10.56 lakh

POWER SAVING
(for the time light is
dimmed)

330 kW/h

With the arrival 5 hrs./day

of our
product,
the scenario
will(1650
be
TOTAL SAVING
1650 kWh/day
units)
changed and following are the
COST OF POWER
INR 4/unit
expected
results: INR 6,600/day
SAVING AMOUNT
EXPECTED SAVING

ANNUAL SAVING OF

INR 24.09 lakh

FINANCIAL STATEMENT
INVESTMENTS

COMPONENTS

COST/LIGHT (INR)

MICROCONTOLLER

30.00

INFRARED SENSOR

30.00

DESIGNED PCB

100.00

TOTAL

200.00

ESTIMATED TAX (25%)

50.00

GRAND TOTAL

250.00

The investment
includes the cost4.25
of the basic
VOLTAGE REGULATOR
electronic components. The expected expenditure on the
OP-AMP IC
5.75
main components in the large scale are tabulated as
OTHERS
30.00
under:

OVERHEADS
Overheads basically include:
Labour
Transportation
Maintenance
Marketing Expense
Manufacturing machinery maintenance
Other associated materials like soldering wire

Combining all, we would be getting total overheads of INR

30.00

REVENUES & PROFIT

REVENUES

REVENUE FROM 1
LIGHT

INR 400

REVENUE FROM Y.E.

WAY

INR 10,56,000
(2640400)

PROFIT
Profit = Revenues - (Investment + Overheads)
=INR 10,56,000 - (6,60,000+79,200)
=INR 3,16,800

Profit % = 42.857%

CONCLUSION
Product is helpful for energy conservation.
It has low initiation and nominal maintenance cost.
It is a one time investment.
For government, it is economical as it requires only 0.5%
of the budget of Ministry of Power.
Common man is the main beneficiary.
Upcoming generations will have something to live with.
The most important aspect with business is the profit of
the company which we are achieving successfully.
Hence, it is an out of the box innovation.