Presentation for patent

no: PCT/IB2013/055455

Brand New Way to

Advertise
On
TV
Television Viewers skip Ads!
Doing
that they also skip channels!

Lets combine these two facts and make a NEW WAY of offering the
Ads to the public on TV! Advertise during the channel switching!

This innovation will resolve the problems of:

Users skipping ads? Fine, when they skipping ads they switch chanel.
When they switching chanels small banner will apear at the top of the
screan. When user change a chanel he is watching at TV, he is not in the
bathroom, or in the kitchen. Add must be seen!
Users feeling bored from watching the Ads? No problem, add wil
disappear after 30 seconds.
Users feeling pressure? No, pressure is lower than breaking movie for 10
minuts of comercial.
Advertisers profits are increased? O, yes it is 20 times cheaper than
the 30-second ad on TV.
Adds capacity is unlimited? In the world is 1.4 bilion of TV-s! Users
switching chanel 4 times in one hour!

How it works?
The concept that will be presented below provides a simple, practical
solutions.
The average TV viewer for an hour change the channel ( by statistics) 3.6 to
4.2 times. While the viewer changes the channel he watch TV . He is
focused on TV. Every time when user change channel at the TV screen
appears a banner with advertisement. Banner stays for some time and after
that time disappears until the next change of channels.
The present invention provides a system and a method in a television
advertisement and displaying advertisement on TV through the interface
when TV viewer (end user) press a button on the remote control to change
the channel on his TV will show advertisement.

Statistics
GENEVA, Nov 22 2012
Marking World Television Day, November 21, the International
Telecommunication Union (ITU) released a report on the status of
TV around the world. Reporting on data collected at the end of
2012, the ITU finds that 1.4 billion households worldwide have at
least one TV.
El Segundo, Calif.
Worldwide shipments of smart TVs amounted to 66 million units in
2012, up 27 % from 52 million in 2011, according IHS said. This
gave smart TVs a 27 % share of the total television market for the
year. By 2015, shipments are expected to rise to 141 million units
and account for 55 percent of global television shipments, which
will mark the first time they make up more than half the market.

Revenue
According to BLS American Time Use Survey, A.C. Nielsen Co. (date
Verified: 12.7.2013) average time spent watching TV (U.S.) is 5:11
hours by day. Combining average daily time spent watching TV and
statistic for making chanel change during that time for 4 changes
per hour , with number of Smart TV connected to the internet
worldwide :
5 hours X 4 changes per hour X 66 milion TV = 1230 milion add
per DAY !!!
What about REVENUE ?
Average rate for a TV commercial is $20 per thousand viewers. Put
price 10X lower and you will get :
1230 milion add /1000 viewers X $ 2 = 2.64 milion $ per
DAY !!!!
963 milion per YEAR

Revenue in future
What about that 1.4 billion worldwide TV-s ?
What about REVENUE when that 1.4 billion TV become Smart TV ?
5 hours X 4 changes per hour X 1.4 bilion TV = 22.4 bilion add per
DAY !!!
22.400 milion add /1000 viewers X $ 2 = 44.8 milion $ per
DAY !!!!
16352 milion per YEAR ! This is future. Close future.
This statistic is only for one tv user , in each house is more than one
tv user.
Also , this statistic not include companies that product tobacco and
alcohol, which will pay lot more than $2 for advertise on TV.

Closer look

Thanks for your attention !

Contact: sladjana.milutinovic@t-com.me