CANADIAN SALES

2015
by

Strada IQ
January 2016

Record Year

How else to describe it,

simply remarkable
The retail auto business in
Canada is smashing records
on top of records.
Did you ever think that so
much iron could be
moved?
While the continued
emergence of trucks
continues unabated.

New Transportation
Model

We have been hinting for

some time.
The transportation model is
inexorably migrating from
ownership to mobility.
Its a case of pay as you
drive.
Why own it?

Free Flowing Money

Low rates, subsidies,

incentives.
Its the perfect money storm.
The flow of money is fast
and furious.
What else can you say.

Negative Equity

The ability to deal with

negative equity while
upholding the magical 36
month cycle is all important.
Although its becoming
increasingly challenging to
roll over negative equity
into a new financial
package.

Leasing
As expected with the
Canadian dollar losing
value.
There is a corresponding
increase in leasing.
This trend will continue.
Providing a compelling
advantage to some
manufacturers.

Who Is Ahead
Porsche: + 30%
Lexus: + 25%
Acura: + 16%
Mercedes-Benz: + 15%
Nissan: + 13%
Subaru: + 11%
Audi: + 9%
Land Rover: + 7%
VW: + 7%
BMW: + 7%
GM: + 5%

Who Is Behind

Jaguar: - 11%
Ford: - 5%
Kia: - 3%
Hyundai: - 2%
For the year the market is
up by 2.5%.

CPO

Certified Pre Owned sales

have experienced
appreciable increases in
2015
Especially for the
manufacturers with strong
programs.

SOME NUMBERS
THREE QUARTER 2015

Compact

Honda Civic..64,950

Hyundai Elantra47,722

Toyota Corolla..47,199

Mazda 3........34,811

Segment is feeling the truck pressure

with the Civic leading and the,
Elantra beating the Corolla.
Click on Corolla to see a review/photo gallery

All Figures from Automotive News

MID SIZE SEDANS

Jetta...27,719

Toyota Camry..16,805

Ford Fusion..15,781

Honda Accord.........14,465

Hyundai Sonata..13,497

Chrysler 200....10,961

Chevy Malibu....9,203

Nissan Altima.7,293

The Jetta endures, for now. With Camry

and Fusion trading paint.

SOME NUMBERS 1
THREE QUARTER 2015

CUV/SUV

PICK UP

Ford Escape.47,726

Ford F Series....118,837

Toyota RAV4.42,246

Ram.91,195

Honda CR-V.38,961

GMC Sierra....53,727

Nissan Rogue...35,841

Chevy Silverado46,408

Hyundai Santa Fe33,246

Jeep Cherokee.31,833

Chrysler Journey..25,646

Chevy Equinox.....19,766

The Escape owns this segment, with the

RAV4 generating increasing
competition.

The segment continues to grow with an

established order.

Click on F Series, Ram, Silverado to see a review/photo

gallery

SOME NUMBERS 2
THREE QUARTER 2015

LUXURY SUV/CUV

Entry Luxury

Audi Q58,203

M-B C Class..9,992

Acura RDX.....7,380

BMW 3 Series9,590

Lexus RX7,063

Audi A4......5,461

M-B M Class...6,009

Acura TLX..5,075

BMW X5..5,381

Lexus IS.....3,401

Acura MDX.....5,814

Infiniti Q50..3,295

M-B GLK....5,304

Cadillac ATS..3,493

Cadillac SRX........4,886

Lincoln MKZ...1,130

BMW X3.....4,527

Cadillac CTS.537

Infiniti QX60......3,863

Buick Enclave3,361

BMW X1..2,942

Range Rover Sport..2,680

Lincoln MKX..2,900

The C Class leading with the TLX and IS

still disrupting.
Click on TLX-Q50-CTS to see a review/photo gallery

SOME NUMBERS 3
THREE QUARTER 2015

New Entrants

D ID YOU KN OW

Lexus NX.6,127

Lamborghini.....122

Audi Q3...3,596

Maserati...507

M-B GLA.3,719

Ferrari......216

Lincoln MKC2,970

Panamera....341

Porsche Macan..1,639

GT-R..130

BMW X4..1,144

R8......89

Rolls-Royce..79

Bentley....158

Tesla Model S504

Volt....1,463

Leaf....1,233

The NX what can you say!

Click on NX and MKC to see a review/photo gallery

OUR THOUGHTS
2015

Remarkable year that will be challenging to repeat.

Free flowing money, be it finance or lease continues to power sales. Its an appreciable
profit opportunity for the providers of financial services.

New models capture additional sales.

Premium economy is stealing sales from several incumbents. With Mercedes-Benz

leading the way. Not only with new but also CPO sales.

If you have the feeling that the Koreans had their day in the sun, we agree with you.

Trucks, be it pick ups, SUV, CUV are displacing sedans. This trend will continue, with
customers seeking utility.

Enduring migration from ownership to a mobility model.

There is a friction point in showrooms which is counter productive for all the
stakeholders.
Thank You