History of music videos

What is a music video?

A music video is a short film or video
that accompanies a piece of
music/song.
They can be used to promote a
band/song or just generally provide
entertainment for the viewers.
They were primarily used for
promotion and advertisement but are
now seen as something a band or
artist commonly does when they

1930s
Bessie Smith-St.louis
blues
is one of the earliest
examples of music videos
closely related to he ones
we have today. It was
shown in theatres in 1932,
however we are able to
access music videos almost
anywhere now and shows
how much technology has
changed.

1940s
In 1940, Walt Disney
released fantasia, an
animated film based
around famous pieces of
classical music. Fantasia
was first released in theatrical roadshow
engagements held U.S. cities from
November 13, 1940. It was unable to make
a profit due to World War II cutting off the
distribution in the market and the high
productions costs were not able to be met.

Tony Bennett-stranger in
paradise 1956
Tony's song "Stranger in paradise" was
filmed in Hyde Park, London and was
played across UK and US television
stations. However, Bennett later
claimed that his music video was the
very first. This was the first example of
using music videos on TV, this would
lead on to create channels like MTV
and Top of the pops.

The Beatles - A Hard Day's

Night - "And I Love Her" (1964)
The Beatles produced this music video
which featured footage of them playing
the song, which may have been the
start of music videos like this. They
brought the idea into consideration
that
playing their
own music in
the video would
entertain as
well as showing

The Beatles-penny lane

(1967)
The Beatles took
music videos to
another level with
their next video and
started using the
codes and conventions
that modern post productions teams
know today, such as dramatic lighting,
unusual camera angles and Rhythmic
editing.

The Jackson five-I want you back (1970)

The 1970's saw the
music video change
with more emphasis
on just the artist
singing. This style lead
to music videos to the
"Cross-Cutting" stage
where the song would
portray a story that accompanied the lyrics and
"cross-cuts" to the artist singing it. However the
key to this innovation was the editing process,
dealing with more professional techniques like
"Chroma-Key".

1980s MTV launch

MTV launched on August 1, 1981,
the original purpose of the channel was to play
music videos guided by television personalities
known as "video jockeys

The Buggles-video killed the radio star

The first video aired on MTV was "Video killed the
radio star", it was a break-through in the evolution
of music videos and as it had a high-budget. This
is shown in the video as you can see more
development in editing like "Over-laying".

2000s
YouTube was introduced where you
could view music videos whenever you
wanted. This lead to shows like top of
the pops being cancelled as it was
quicker and easier to view videos via
the internet.
ITunes was also introduced
And after 20 days of music videos
Being available on the iTunes
Store 1 million were downloaded

Now
Iggy azalea-work
In the current music video
era that we live in today
the adoption of the 'Sex
Appeal' of females has
monopolised the music
industry, rather than
choosing the more
traditional methods
because they are less
profitable.