Caf Coffee Day

Caf Coffee Day

Article
Presented by:
Apurv gourav

COFFEE CONSUMPTION
IN INDIA
Year
1997
1998
1999
2000
2001
2002
2003
2004
2005

Quantity (in MT)

55000
55000
55000
60000
64000
68000
70000
75000
80200

Export from india

Destination Quantity % to
(In MT)
Total

Unit
Value Rs/
Tonne

ITALY

62786

25.25

74748

RUSSIA

27288

10.97

88962

GERMANY

21835

8.78

87434

BELGIUM

13989

5.63

78011

SPAIN

11091

4.46

68023

C.C.D Background
ABCTCL (Amalgamated Bean Coffee
Treading Compay LTD. )
RS. 3000 Cr.
ISO-9002 Certified co.
5000 Acers of coffee Estate (2nd
Largest in Asia )
Leading Coffee Exporter

History
First Caf coffee day in
Bangalore (1996).
on Brigade road.
Right now 500 Caf coffee Day
in 82 cities.

CCD outside of india

Europe (2) (in the heart of vienna)
Karachi (2)(pakistan)
Europe (12)
Egypt
South asia.
etc

Division of CCD
Coffee Day Express (341 Coffee Day
Kiosk)
Coffee Day Fresh n Ground (354
Coffee Bean & Powder Retail Outlets)
Coffee Day Take Away (7000 Vending
Mechines.)

Contd..
Coffee Day Export & Coffee Day
Perfect.(FMCG Pakage Coffee)
Turn over Rs.4500 million on this
fiscal year.

Menu of CCD
Espresso
Espresso Americano
Cappuccino (hot coffee)
Kenyan safari (international coffee)
Cold coffee
Ice cream
Pizza, Samosa ,Puff
etc.

Who is the hottest..

Company Present
No of
outlet

Future
outlets

Investment

Starbucks

N/A

5 (2007)

N/A

Barista

170

27(2007)

5160

Coffee
world

52

67(2010)

860

CCD

500

50(2007)

N/A

Costa
coffee

13

300(2010) 132

(in million)

Competitor
Costa coffee
Coffee world
Mocha
Et al
Barista

Quotes..
we are aware for indian teaste buds
and our pricing is always economical
so even if any other players come in it
wont disturb.
Simran seblok
GM (mrkt.)
Caf coffee Day.

Barista..
Flagship product should always be
indian and you have to price them
keeping in mind the indian cosumer
partho das gupta
CEO(barista)

T.V s shows on coffee..

Coffee with Karan
CCD starts coffee with Stars

A lot can happen over coffee.

Awards
Best exclusive brand retailer of the
year 07
Best food service retailer of the year
07.
ICICI excellent retailer award

Why Starbucks in india

A/c To ENAM Securities Survey :-Indian Customer Are Spending
Nearly 51% of
Consumption
Expenditure On
Eating-out.

Starbucks enter india

Hisrory:
1971 star bucks open first location
in seattels pike place market.
1987 star bucks change his
company name star bucks
corporation.

Contd..
1987 no of location 17
1988 intro order catalog with service
to all 50 state
no of location 33
1990 awarded horizon air account.
no of location 84

Contd.
1992 open in San Francisco
,California no of location 165
1996 no of location 1036
1997 Awarded Canadian air lines
account
no of location 1412

Contd.
2002 launch high speed wireless
service for the customer.
Celebrates 10-year anniversary of
Starbucks IPO.
Starbucks Board of Directors
authorizes stock repurchase plan of
up to 10 million shares.
Current location total=5,886.

Contd
2004 Starbucks Coffee International opens in
Paris.

Debuts strategic marketing alliance with XM

Satellite Radio featuring a 24-hour "Starbucks
Hear Music" channel.

Current location total = 8,337.

Menu of Starbucks
Breward coffee
Espresso hot
Espresso iced
Frappuccino Blended coffee
Frappuccino Light coffee
Drink Extra

References
4Ps Business & Marketing
20th july.-2nd aug. 2007
Business India
12th aug. 2007