Strategic

Leadership at

Case Analysis under the guidance of Professor Shailendra Singh

Presented by Group 11:
Harsha Sud
Lisa Revol
Monica Banga
Suhani Kejriwal
Tushita Suri
Yatin Bhardwaj

Effective Strategic
Leadership
Developing a long-term vision of the

Determines
Determines
Strategic
Strategic
Direction
Direction

firms Strategic Intent

Exploits &&
Exploits
Maintains
Maintains
Core Competencies
Core
Competencies
Develops Human
Develops
Human
Capital
Capital

Leaders must ensure that the firms

core competencies are emphasized
in strategic implementation efforts

Sustains
Sustains an
an
Effective
Effective
Organizational
Organizational
Culture
Culture

Leaders play a critical role in shaping

and reinforcing the firms culture

No strategy can be effective unless

the firm is able to develop & retain
good staff to carry it out

Effective Strategic
Leadership
Emphasizing
Determines
Ethical
StrategicPractices
Direction

Encourage & enable people at all

organization levels to act ethically
when doing what is necessary to
implement the firms strategies.

Exploits &
Establishing
Maintains
Balanced
Core Competencies
Organizational
controls

To create controls which are

balanced between financial and
strategic measurements.

Case Background
Muhtar Kent promoted to the CEO position in Coca-Cola

Reflecting upon the past leadership of the company

Coca-Colas success during Robert Goizuetas leadership

CEOs that had followed Goizueta were not able to have as

positive an impact on the stock value

Leadership

Robert Goizueta

Douglas Ivester

Douglas Daft

Neville Isdell

Muhtar Kent

Goizueta Is It !

Chemical Engineer, Yale

University

Educational
Background
Career
Timeline

Entry level chemist at Coca Cola

Chief technical director of 5 Cuban
Till
1959
bottling plants
At 35 Vice President, Technical R&D
Head, Legal & external Affairs
1975
Department
1979 Vice Chairman
First
job

1981

Chairman and CEO

Leadership Style
More
More Intellectual
Intellectual and
and less
less hands-on
hands-on
Motivated
Motivated management
management teams
teams through
through economic
economic profit
profit
targets
targets
Established
Established a
a sense
sense of
of direction
direction so
so people
people knew
knew where
where
they
are
going
and
have
enough
freedom
they are going and have enough freedom
Gave
Gave immense
immense importance
importance to
to long-term
long-term relationship
relationship
building
building

Display
Display of
of energy,
energy, integrity
integrity and
and courage
courage to
to take
take risk
risk

Business Strategy
Risk Taking
Divested non-core
businesses such as
farming, plastics,
orange groves,
desalting plants,
steam
generators
Focus on
economic
profits
Subjected each
business to the
financial formula of
return on capital
being greater than
cost of capital that
later became a tool
for increasing
shareholders wealth

Investments
Borrowed billions to
buy independent
bottlers in order to
upgrade distribution
systems
Failed attempts
Launch of New Coke
in 1985
Purchase of Columbia
Pictures (non-core
business)

Company
performance under
leadership
Cocahis
Cola expanded
domestically
and internationally
It became Americas most admired
company after being turned around
financially, organizationally and
culturally
Stock price increased 5829%
Market Value grew 34 times

Always Douglas
Ivester

Educational
Background
Career
Timeline

Leadership Style

Business Strategy

Company
performance under
his leadership

Douglas Daft: Enjoy

Educational
Background
Career
Timeline

Leadership Style

Business Strategy

Company
performance under
his leadership

The Isdell Side of

Life

Educational
Background
Career
Timeline

Leadership Style

Business Strategy

Company
performance under
his leadership

Muhtar Kent?