m
 

 







 u  




- Recognises and applauds those who dared to
be different in the challenging years that has
gone by.

m

 
͚͛Time to grow͛͛ and discuss about the strategies
on the development of brands, markets,
media markets, creativity and research
-by Sam Balsara, the chairman of the Industry
leadership conclave.
—








Categorised into- print singles( 14)

- film singles
- radio singles
- Out of home ʹ hoarding / posters
- Integrated awards
- Ambient
- Design
- Interactive digital ads.
- Film, print, radio craft
 —







þ  



won a Grand Prix
for the Vodafone-ZooZoo
campaign and in the Best use of
Integrated category

þ ô



also won a Grand
Prix for the Vodafone-ZooZoo
campaign in the Film Craft
category.
Toppers
 j 




—



 
—

ô 
m
þ A panel discussion on  



!!  by
international online entrepreneurs

þ —


"# for the Advertisement and Marketing
industry in Social Media.

þ ͞India brings advantages such as the size of the country,

growing economy, high level of education, English speaking
and barely existing early stage financing. Perfect for
investment purposes!͛͛ - Patrict Liotard-Vogt͛s
þ m 

  m 

$




  
spoke about criterion for
judging a good %&'(

þ %&'
)*$—*"'$

+
',,"')-&j

. )"&'—/&


16% &ô—&"—'ôôm
rati al

84%
em ti al
 %&'
%&j)/&"j
—-"&&
')—j

þ %  (how will people find it and

access it),
þ    (how will people feel a part of it),
þ j
 (how will people talk about it) &
þ ' (how will people act on it).
 

$  /
)


  

%

ô

 
 
0

 
þ '$,-'
 The leaders, the innovators, the
champions of your brand. Create
opportunities for participation.
þ ˜&—'
 Marketing and Product development
must co-exist, not in a linear fashion. Direct
Marketing is the future of advertising, and
Digital is the future of Direct Marketing.


$  /
)


  

%

 

$  /
)


  

%

%'—'
 Data = Metrics = Accountability. This is a
new form of storytelling is evolving through
the use of dynamic data.
%'%'
 Thinking "Dada" is incredibly important
if you want to survive in the digital age. Re-
evaluate and redefine all elements of
marketing. Consumers are creating their own
experience of the brand
 '
m


 " 

)
 

% 1
j



j



þ China is now the No 1 internet market in

the world.
þ His mantra for creativity included:
- Don͛t broadcast but attract eyes,
- Use traditional media but in a different
way and Encourage participation
 EVENT COVERAGE
þ UTV- new launch ͚bloomberg͛
þ SET DISCOVERY
þ STATE BANK OF INDIA

þ 70 EVENT MANAGEMENT GROUP

—-'ô
2*
By Isha & Ashutosh