Documente Academic
Documente Profesional
Documente Cultură
COMMUNICATION RESEARCH
Rudolf Anthony A. Lacerna
Ways of Knowing
(Fraenkel and Wallen, 2010)
Sensory
Experience
Agreement with Others
Experts Opinion
Logic
Scientific Method
Identifying a problem or question
Clarifying the problem
Determining the information needed and how to
obtain it
Organizing the information
Interpreting the result
Nature of Research
(Henson and Soriano, 1999)
Systematic
Controlled
Empirical
Inquiry
Subject/Topic
Problem
Solving
Method
Research is defined as
systematic,
controlled and
empirical inquiry
about a subject/topic
through as problemsolving process using
a method.
Classifications of
Research
Proprietary
Research this is
conducted for a specific audience
and is not shared beyond that
audience.
Scholarly
Research which is
conducted to promote public access
to knowledge.
It
It
It
It
It
It
It
It
It
is
is
is
is
is
is
is
is
is
question-oriented
methodological
creative
replicable
replicable
self-critical
public
cumulative and self-correcting
cyclical
Types of Research
Basic
Applied
Research is interested in
examining the effectiveness of
particular practices
Aspects in Studying
Communication
Understanding
the mechanical
means and the underlying theories.
Understanding
Communication
Research
A systematic inquiry into the
communication process and its major
elements
by
posing
some
questions/problems that will have to
find the answers/solutions through a
given method (Henson and Soriano, 1999).
and peace
Children and the
Media rights and
family
responsibilities
Migration
Human rights
Technology and its
Gender issues
effects and impacts
Economics of media Popular culture
Health
Politics and political
Public advocacy
communication
Civil-military
education
relations
Conflict
Communication Research
Model
Phase 1
CONCEPTUALIZATION
Phase 2
PLANNING AND DESIGNING
Phase 3
METHODOLOGY
Phase 4
ANALYZING AND INTERPRETING
Phase 5
RE-CONCEPTUALIZATION