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LAYOUT and

GRAPHIC
DESIGN

OBJECTIVES
At the end of this session, trainees would be able
to:
Understand layout and graphic design in
relation to Media Ministry
Know components of layout and graphic
design
Basic Layout principles
Use Microsoft Word as a medium in creating
basic layout

GRAPHIC DESIGN
Graphic designis the process of visual
communication, and problem-solving through
the use of type, space, image andcolor.
Graphic designers use various methods to
create and combine words, symbols, and images
to create a visual representation of ideas and
messages, combination oftypography andpage
layouttechniques to produce a final result.

LAYOUT
Layout is the way in which text or pictures are
set out on a page.
It is also a process of planning and
arranging in detail something such as a page or
book to be reproduced.

Weekly Word
Event Posters
Backgrounds
Graphic Design Invitations
and layout Announcements
applied in *Special
Media Ministry Occasions

65% of the population


are visual learners

LAYOUT
Balance and
Proportion
Harmony
Emphasis
Contrast

FACTOR
S

LAYOUT FACTORS
Balance and
Proportion

Deals with the ratio of


one part to another and
of the parts to the whole.
a feeling of equality in
weight

Harmony

the agreement
between parts.

LAYOUT FACTORS
Emphasis

Gives proper
importance to the parts
and to the whole.
It involves the
differentiation between
the more important and
the less important.

Contrast

the agreement
between parts.

DOs FOR A BAD


LAYOUT
1. Tomb stoning - placing two or more
headlines on approximately the same
leveling adjacent columns specially if they
are of the same point and types.
2. Bad breaks - breaking stori
es and paragraphs
3. Separating related stories and
pictures.

DOs FOR A BAD


4. Gray
areas -Use fillers instead.
LAYOUT
Screaming headline

5.
-is one that is too big for a short or
unimportant story.

6. Heavy tops. Dont make the page top


heavy.
7. Fit them all. Avoid many headlines of the
same size on a page.

DOs FOR A BAD


8. More is more- putting everything into
LAYOUT
the page not considering how to use and
navigate the page. In short Cluttered
9. Feature crappy art- photos, cliparts and
including graphs and tables.
10.Colors are unimportant -make
everything grayscale, otherwise put neon,
and if undecided, make It rainbow.
11.Holes and Jams

Texts
-also called as copy
-refers to the articles
Photos
-graphics art
Columns
-also called legs

LAYOUT
AND PAGE
COMPOSITION

WORKING WITH TEXTS


The bigger, the bolder,

THE BETTER IMPACT

Emphasize points through text by enlarging font size, adding


boldness, italicization, underline or change of color

SOFT

Hard

Choice of Font: Style, size, kinds

Depend the style on the character portrayed by the word.


Limit to 3 fonts styles.

Spacing and Alignment


Left-Justified,

Centered

Right Justified,

Contrast and background

WORKING WITH ART


Gather necessary, and RELEVANT arts
Basic image adjustments
These includes proper resizing, cropping,
brightness and contrast.
Observe balance and proportion in
positioning
it. Position with
Avoid overlapping
with text.
different wrapping configurations depending on
your preference
Limit of 2 art in a page
One should be predominantly larger than the
other.
1/3 of the page is art

WORKING WITH COLUMNS


Number of Columns varies to paper sizes
Avoid too wide and too narrow
It may result to eye strain or difficulty of reading
Study proper breaks
Proximity is a key to Navigation
Gutter is the space between columns. It makes a
clear division on columns.

1.
2.

WHAT MAKES
A
GOOD
Clear
Contain useful (but not clumsy) white
DESIGN
space

3. Feature engaging photos


4. Feature strongest work at top
5. Have catchy heads and decks in proper
sizes
6. Contain helpful, readable infographics as
needed
7. Help the reader navigate smoothly

THANK
YOU!!!!

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