Documente Academic
Documente Profesional
Documente Cultură
E-Environment
Learning Objectives
To Identify the different elements of an
organization macro-environment that impact on
e-business and e-marketing strategy
To assess the impact of legal, privacy and ethical
constraints or opportunities on a company
To assess the role of macro-economic factors
such as governmental e-business policies, such
economics, taxation and legal constraints.
Micro-environment (e-marketplace)
Social
The organization
Its customers
Economic
Its suppliers
Political
Its competitors
Technological
Intermediaries
Competitive
collected by a company?
Liability who is responsible if data is abused?
Free Speech
Internet provides the largest
opportunity for free speech; but,
some postings are offensive to
people
Taxation
Illegal to impose new sales taxes on
Internet business at the present
time (U.S. and some other
countries)
Consumer Protection
Many legal issues are related
to electronic trade
Ethical Issues
What is considered to be right and wrong?
What is unethical is not necessarily illegal.
Whether these actions are considered unethical
depends on the organization, country, and the
specific circumstances surrounding the
scenarios.
2. Property
Ownership and value of information and intellectual property
3. Accuracy of:
Authenticity
Fidelity - Validity of contracts
Information collected and processed
4. Accessibility
Right to access information
Payment of fees for the access
Protecting Privacy
Information Privacy
The claim of individuals, groups, or institutions to determine
for themselves when, and to what extent, information about
them is communicated to others
Technological issues
Rate of change
Which new technologies should we adopt?