A PROJECT REPORT ON

BUSINESS STUDIES
MARKETING MANAGMENT

Submitted To:
Miss Lalita Rani

Submitted By:
Mahavir Singh Mann
+2[commerce]

contents
INTRODUCTION
HISTORY
MARKETING MANAGEMENT
MARKETING MIX
4PS OF MARKETING MIX
SWOT ANALYSIS
CONCLUSION
SUGGESTIONS
BIBLIOGRAPHY

INTRODUCTION

Sansung is a south korean

multinational company headqutered in
samsung town,seoul.
It compriases numerous subsidies and
affilated business most of them united
under sansung brand and it is largest
korean chaebol.
Samsung was founded by lee byung
phul in 1938as a leading company.

HISTORY
Samsung electronics was founded in
1969 in suwon south korea as sansung
industry originally manufactoring
electronics appliance tvs,
calculators,refrigerators acs.In 1988
communications sansung electronics in
the global marketleader is more than
60 products incliding semiconductors.

MARKETING MANAGEMENT
Major customers

Royal dutch shel

United arab emuates government

Ontario govt

Samsung heavy industries will be the sole

provides of LNG storage facilities worth upto
us dollar 50 billion to royal dutch shell for
the next 15 years.

MEANING
According to philip kotler.Marketing
management refers to it an art and
science of getting target market and
getting keeping and growing customers
through creating delevering and
communicating to a superiour value of
management.

MARKETING MIX
MEANING
It is a set of marketing tools that a
firm uses to pursue its marketing
objectives in the target market.

MARKETING STRATERGIES
Samsung marketing death star is only
one weaper in it asseual to sell ae many
smart phones as possible.
Korean you hap news reports that
samsung has spend around 4.6 billion
this year alone on sales promotion that
includes marketing activities aimed at
boosting sales promotion that by issuing
composes and providing rebates among
other financial incentives.

4PS OF MARKETING MIX

PRODUCTS

It is an tangible or intangible assets provided

to the customers for satisfaction of our wants.
In 1970s samsung electronics made cheap
12inch television set under sanyo label.
SEMI CONDUCTOR: D ram,Sd ram,Flash
memory & Hard disk.
DIGITAL DISPLAYS:
Led Display,Plasma
Display,Oled Display.

PRICE

Samsung sell product with a price that

worth,if be compare with the
functions,bebifit and tech.
Samsung is in the process of building in
an image a stylish high quality brand.
Samsung offers products of all ranges
for normal man and middle class or a
high class.

PLACE

Samsung is United States top 5

innovative list 2008.Samsung is rank
holder 1 in this category and is also
holder position 3 in europe.
Samsung has its own stores which can
be found around thhe world not only in
as
Samsung has its stores located and
also its service center at place where it
is closed to customers.

PROMOTION

SWOT ANALYSIS
STREAGHTS
WEAKNESSES
OPPORTUNITIES
THREATS

strenghts

Communicable the beatings of

buyers,present acceptable designs and
emotions.
Heavy assets in tech artefact
architecture and staff.

WEAKNESSES

Lack in artefact seperation

Different models at assorted amount
point.

OPPORTUNITIES

Differentiate its accounts from

competitors
Offers artificial variations
Affordability by 43%

THEATS

Motorola babymiding in the US market.

Not beneficing clue of the new in the
treands.
Not appearance accent and appreance
statement.