PUBLIC RELATION

Kashish Gupta
BJMC 4th semester
ENROLLMENT No.-

MAHARAJA AGRASEN INSTITUTE OF

MANAGEMENT STUDIES

WHAT IS PUBLIC RELATION?

"Public Relations is a management function
which tabulates public attitudes, defines
the policies, procedures and interest of an
organization followed by executing a
program of action to earn public
understanding and acceptance. "

NATURE

Public relations is the art and science of managing

communication between an organization and its key
constituents to build, manage, and sustain its
positive image.

PUBLIC RELATION INVOLVES1. Evaluation of public attitudes and opinions.

2. Formulation and implementation of an
organization's procedures and policy regarding
communication with its publics.
3. Coordination of communications programs.
4. Developing rapport and good-will through a two
way communication process.
5. Fostering a positive relationship between an
organization and its public constituents.

OBJECTIVE
Public relations provides an organization orindividual
exposureto their audiences using topics of public interest
and news items that do not require direct payment.
The aim is often to persuade the public, investors,
partners, employees and other stakeholders to maintain a
certain point of view about the company, its leadership,
products or of political decisions.
Common activities include speaking at conferences,
winning industry awards, working with the press, and
employee communication.

It provides relevant information on planning technical

and organizational developments, inventions and their
potential utilization, etc.
The scope of public relation is wide and also include
political field. Entrepreneurs, teachers, political
leaders, social workers, religions, leaders are all
involved in public relations day in and day out.

In business public relation is tool of management

like marketing, production and finance. It is

SCOPE
Public relation is a window of the corporation through
which management can monitor external changes
We find regular conflicts between employer-employee
consumer-manufacturer, management-shareholders,
citizens-government and so on due to misconception and
misunderstandings. These are generally the major
challenges where public relation practitioners can play a
crucial role. They should get to know the psychology of the
public mind and acquire skill in solving and also avoiding
such conflicts

Other public relations activities

include:
Publicity events
Books and other writings
Collateral literature, both offline and online
Direct communication
Blogs
Social media and social networks

FUNCTIONS
1. Community RelationsOrganizations can implement various programs to
improve community relations on a regular or even
ongoing basis. So, clearly, one of the major functions
of public relations is to bridge the
business/community gap. When organizations support
activities and programs that improve quality of life in
their communities their image and reputation will be
enhanced.

2. Employee RelationsThe most important resource that a company has are

its employees and the customer service they provide.
The functions of public relations in regards to the
companys employees is the maintenance of employee
goodwill. The image and reputation of a company
among its employees is also another responsibility of
public relations in its function of employee relations.

3. Product Public RelationsWhen new products are introduced to the market the
role that public relations plays is crucial for creating
awareness and differentiating the product in the publics
eyes from other similar products. When existing products
need a push public relations is often called on the
improve product visibility.

4. Financial RelationsThis function involves communication with the wide

variety of individuals and groups that the company deals
with in the course of its operations. This includes the
stockholders and investors but is not limited to them.
Financial analysts and potential investors have to be
informed about the companys finances. A well planned
and executed financial relations campaign can increase
the value of the companys stock because of improved
image and reputation. This improved image can also
make it easier to gather additional capital.