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a


! Born on June 7, 1975

! Daughter of film star !
, and

  
! She had no interest in the entertainment
business during her childhood.
! Did schooling from Bombay Scottish
School
! Graduating from Mithibai College in
commerce
! She was just quite ordinary at school

 á  
a
 
! Initially she started hanging around ad and
film makers but to no avail.
! She then started making pilot TV serials. She
made six pilots and three episodes for each
pilot. Finally she got her big break when she
made a Hindi TV serial i.e.
`
.
Now Creative Head of
  

 
a



! Admire attitudes more than

achievements.
! Life is not just business, it's
much more.
! Everyone have a lot of free
time.
! New initiatives . .Its about
an instinct which has to be
supported either by
experience or by
knowledge..
 a   

! Incorporated in 1994
! Redefined the Indian television space
! Got strong start with hit show Hum Paanch
! Rose to unprecedented heights in the late 1990s
and 2000s.
! First blockbuster show
9  
 
   
 a   


! produced over 18,000 hours of television

content
! Serials are in various languages including
Hindi, Tamil, Telegu, Kannada, Malayalam etc.
! Showing mainly on premier channels like 

   

 


    
    

 a   


! Prime time television time belongs to her

shows.
! TV channels are known to charge premium
advertisement rates for successful Balaji
serials.
! Shows broken all Previous records of TV serial
Production and popularity in India
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! Fingers on the audience pulse
! Focused on the target market
! Focus on budget is key to
profitability
! 200% premium is undermining
Balaji·s growth and potential
! Focuses on her core
competencies at Balaji
! Hard working
! Outstanding vision
 ") 
d Ekta was crowned ¶queen of
soap operas· and ventured
into filmmaking in the late
1990s
d Was awarded with Ernst &
Young (E&Y) Startup
Entrepreneur Of The Year
award in 2001
d 6th Indian Telly Awards
2006, Hall of Fame award
for having contributed
colossally to the Indian
television industry
   #
d Has been named a Young Global
Leader 2006 by the Forum of
Young Global Leaders, an
affiliate of the World
Economic Forum
d Most Promising Entrepreneur
of the Year 2009· by Indo-
American Society
d She was chosen to head the
Confederation of Indian
Industries' (CII)
entertainment committee

 &a!! "
d Ekta Kapoor has joined hands with
Bhojpuri film production banner
Siddhivinayak Media Entertainment to
produce two big budget Bhojpuri films.
d ô   
  ô, will be a joint production of
Ekta's Balaji telefilms and
Siddhivinayak Media Entertainment