ETHICS IN

ADVERTISING

By:
ALI FAISAL (11737)
AMAR LAL (11779)

WHAT IS EHTICS?

WHAT IS ADVERTISING ?

Advertisingis a form of communication

used to help sell products and
services.

ETHICAL?

WHAT LAW SAYS?

The Law Of Ethical Advertisement

In Pakistan
It is essential to maintain consistently
high standards of television advertising.
In judging advertisements, the main
consideration will be the impression it is
likely to create on an average audience,
which includes children and young
persons of innate judgment and of
impressionable age.

PTVs Code Of Ethics In

Advertisement

PTV's code of ethics includes censoring

the following elements from
commercials and programs:
Female glamour related to their
bathing
Touching cheeks with hands
Making objectionable gestures
Waiving hair and swaying
Females in jeans and provocative dress
Vulgar looks
which are considered contrary to Islamic
values and are in clash with the average
family atmosphere

UNETHICAL
ADVERTISEMENTS

Deceptive Advertisement

Claiming that a product can

do something that it can
not, is a clear-cut case of
deception.

Dew Ad

Time Limits In
Advertisement
An area where advertisers and
marketers
must decide what is permissible (and
therefore justified and ethical) is
impression management.
Some companies show time limits in
the advertisement of their product but
in actual sense they are not according
to time.

Irrelevant Advertisements
Some advertisements are nothing to
do with the product offered by the
company. Massages, created by
these types of ad, are baseless and
meaningless. Example Ufone Solid
Offer

Spoiling Image In Ads

Some companies intentionally
(competition) or unintentionally
spoils the image of other brands
through the ad of their product.
Example Zong and BlackBerrry.

Full Disclosure
Some companies do not disclose all
the fact and figures related to that
particular product. Disclosure of any
fact in ad is considered Unethical.
For example product prices.

Seductive Advertisement
In some cultures, like Pakistan,
seductive advertisement is
considered as unethical. But some
companies use these techniques to
sell their product. Example Mango
Slice

Mocks-Ups In Ads
Mock ups are the props instead of
the real products in order to simulate
the way products work . For Examples
Ads of Ice-Cream

Cheap Advertisements
There are some advertisements in market
which totally against the ethical standards
of society. The general message created by
these adds are disastrous for norms, values
and standards of society. Example Fresh up
ads

Is Advertising Condoms and Sex

Products Are Ethical?

Misleading Ads
The large grey area that exists between
truth and deception contains ads that
people often consider misleading. The ads
are misleading because they depart from
literal truth and fact. For example Colgate

Celebrities In Ads
Famous celebrities
are hired for
advertisements by
some companies and
by using the product
the customers feel
themselves like
those celebrities.