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PRESENTING

WITH IMPACT

TYPICAL AUDIENCE REACTIONS WHEN


IT DOESNT GO WELL
The pitch was so
boringthere were too
many slides and they
didnt engage at all with
us
Im completely
lost and cant
see the point of
this.messages
are being
repeated and
there is no
structure
He didnt look comfortable
at allalways looking at the
screen and their notes, even
though the message looked
relevant

The pitch just wasnt


convincing..they didnt
look well prepared and
seemed to be improvising
most of the time
There was far too
much information
on most of the
slides and
sometimes they
were talking about
something
completely
They didnt seem to
different
work together as a
team. They were
competing with each
other, the transitions
were confusing and they
were arguing with the
audience

TYPICAL AUDIENCE REACTIONS WHEN


IT GOES REALLY WELL
The pitch was very
engaging and sometimes
amusing.a great story
and I was convinced by
their arguments
There was a
clear structure
and I felt that
the proposal
was well
researched,
even though I
want to
challenge some
They were very smooth and
of their
well organized. They
findings
engaged with the audience
and only rarely used their
notes

They handled the questions


really wellnever
defensive, just
reformulating what we
asked and then choosing
someone in the team to
respond
The slides had
amazing impact
clear and simple
with a logical flow
They obviously were a
good team. They
seemed to know what
they doing, even those
who werent
presenting. They really
complemented each

Simple
Clear
Brief

IMPACT ON YOUR AUDIENCE


VOCAL
tones and
stresses

VISUAL
gestures &
movements

38%

55%
7%

VERBAL
words and
language

THE 5 HABITS OF
HIGHLY SUCCESSFUL PRESENTERS

1.
2.
3.
4.
5.

Define the Presentation Objectives


Understand your Audience Needs
Develop the Story Board
Prepare for Success
Present with Confidence

1.DEFINE PRESENTATION OBJECTIVES

Why are we here?


What do we want to achieve?
How our we going to spend our time?

2. UNDERSTAND AUDIENCE NEEDS


What are the audience needs?
What are their expectations?
What will dissatisfy them?
Look from THEIR perspective

What are they expecting?


How can you adapt your pitch to their style?
Look from THEIR perspective

2. UNDERSTAND AUDIENCE NEEDS

FACTS &
DATA

VISION & BIG


PICTURE

LOGICAL
STRUCTURE

EMPATHY
CONNECTION

3. DEVELOP THE STORYBOARD

GREAT VISUALS
1 concept per slide
5-6 bullet items
Matching colours
Simple typefaces
Photos

Understand exactly
what customer wants

Deliver exactly
what customer wants

POWERFUL
TRANSITIONS
Help your information flow from
one idea to the next
Help the audience to follow
your thought process
Make them conversational.
Vary your transition phrases
Too little time spent on transitions can lead the
audience to be confused and break the connection
with you

4. PREPARE FOR SUCCESS

Create delivery notes


Anticipate questions
Practice
Think logistics

5. PRESENT WITH CONFIDENCE


USE YOUR EYES!
Look at everyone
in the audience
not the screen
Smile!

5. PRESENT WITH CONFIDENCE


USE YOUR BODY !
Open gestures
Breath to fill stomach
Stand tall & relax

5. PRESENT WITH
CONFIDENCE

USE YOUR VOICE!


Speak slowly
Articulate
Use pauses
Vary the tone
Energy

Its not only


what
you say..
but also
how
you say it

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