Documente Academic
Documente Profesional
Documente Cultură
Microfinance
Operation.2
Customer Loyalty
Customer
Service
Communicating
Value
Market Research
Product
Development
appropriate
methodolog
y
Collec
t data
Analyz
e data
3.Collect Data
MR can involve collection of primary data or
can rely on secondary data but could also
use collection of both.
4.Analyze Data
Once data is collected, it must be examined,
organized and synthesized to answer the
research questions.
In quantitative research, data tables&
statistical analysis are typically used for this
purpose with graphs being drawn to show
trends & variations.
In qualitative research, transcripts, grids, &
matrices are used to compare the outcomes