EFFECT ON ADVERTISEMENT BY

 In year 2007 after discussion between Mr. Modi

(Vice-President of the BCCI) & Mr. Andrew
Wildblood of the International Management
Group (IMG) in England.
 In Feb 2008 starting of selecting players & team
bidders which were from some of India's richest
and most powerful names, from industrialists to
film stars.
 Selection of franchisees from different companies.
 Selection of Media for make publicity of IPL &
for telecast of matches.
 8 TEAMS WERE MADE
 16 PLAYERS ARE FROM ALL
COUNTRIES
 8 FROM INDIAN TEAM
 4 FROM OTHER COUNTRIES
 3 FROM RANGI TEAM
 1 FROM UNDER 19 TEAM OF INDIA
MR LALIT MR SHASHANK
MODI MANOHAR
Chairman and President, BCCI
Commissioner,
MR N MR NIRANJAN
SRINIVASAN SHAH
BCCI IPL VICE-
SECRETARY CHAIRMAN
MR INDERJIT MR MP PANDOVE
SINGH BINDRA HONORARY
PRESIDENT, PUNJAB TREASURER,
CRICKET
ASSOCIATION BCCI
 MR ARUN JAITLEY
MR CHIRAYU
BCCI VICE-
AMIN
PRESIDENT AND
BCCI VICE-
PRESIDENT,
MR SANJAY MR RAJEEV
JAGDALE SHUKLA
BCCI JOINT- CHAIRMAN, MEDIA
SECRETARY AND FINANCE
MR FAROOQ MR RAVI
ABDULLAH SHASTRI
PRESIDENT, J&K FORMER INDIA
CRICKET
MR SUNIL MR MANSOOR
GAVASKAR ALI KHAN
FORMER INDIA PATAUDI
CAPTAIN FORMER INDIA
TEAM ANALYSIS
 OWNER
CAPTAI
N

Nita Ambani SACHIN

( TENDULKAR
Reliance Ind
ustries
TEAM PRICE) -Rs. 441
Cr
SPONSOR- VIDEOCON
 OWNE CAPTAIN
R

Vijay Mallya Anil Kumbl

(UB Group) e

TEAM PRICE -Rs. 440 Cr

SPONSOR- No 1 Mcdowells
 OWNER CAPTAI
N

Venkat Ram
ADAM GILC
Reddy( HRIST
Deccan Chron
icle
TEAM PRICE-
) Rs. 422
Cr 
SPONSOR- jaypee group
 OWNER
CAPTAIN

India Cement MS DHONI

s

(N.Srinivasan)

TEAM PRICE-Rs. 359 Cr 

SPONSOR- AIRCEL
 OWNRE CAPTAIN

GMR Group Gautam Ga

mbhir

TEAM PRICE-Rs. 331 Cr 

SPONSOR-HERO HONDA
 OWNER
CAPTAIN

Ness Wadia,
Priety Zinta, Mohit Kumar Sanga
Burman (Dabur) kkara
and Karan Paul
(Apeejay
Surendera Group)

TEAM PRICE-Rs. 300 Cr 

SPONSOR-Spice
 OWNER
CAPTAIN

Red Chillies E
ntertainment
(
Sourav Gan
Shahrukh Kha guly
n
, Gauri Khan,
Juhi Chawla
and Jai Mehta)
TEAM PRICE-Rs. 296 Cr 

SPONSER- Nokia,Airtel
 OWNER CAPTAIN

Emerging
Media (
Lachlan Murdo Shane W
ch
, A.R Jha and arne
co.), Ultra tech
cements,
Shilpa Shetty,
Raj Kundra
TEAM PRICE-Rs. 264 Cr 
SPONSER-Bajaj Allianz
TELEVISION RIGHTS
AND SPONSORSHIPS
The IPL is predicted to bring the BCCI income of
approximately US$1.6 billion, over a period of
five to ten years. All of these revenues are
directed to a central pool, 40% of which will go
to IPL itself, 54% to franchisees and 6% as prize
money.
The IPL signed up Kingfisher Airlines as the
official umpire partner for the series in a Rs. 106
crore
 On 15 January 2008 it was announced that a
consortium consisting of India's
Sony Entertainment Television network and
Singapore-based World Sport Group secured the
global broadcasting rights of the Indian Premier
League.
Sony-WSG re-sold parts of the broadcasting rights
geographically to other companies.

Winning Bidder Regional Broadcast Rights

Sony/World Sport Group  India
ONE HD  Australia: Free-to-air HD
and SD television. Owned
by Network TEN.
Sky Network Television  New Zealand
PCCW  Hong Kong: Broadcast on
Now Sports.
StarHub  Singapore: Broadcast on
Cricket Extra.
Astro  Malaysia: Broadcast Astro
Box Office Sport.
SuperSport Central Africa
 South Africa  Niger
Arab Digital Distribution  United Arab Emirates,  Bahrain
,  Iran,  Iraq,  Jordan,  Kuwait,  
Lebanon,  Oman,  Qatar,
Palestine,  Saudi Arabia,  Syria,  
Turkey,  Algeria,  Morocco,  
Tunisia,  Egypt,  Sudan,  Libya,  
Nigeria
Broadcast rights on ADD's
CricOne
GEO Super  Pakistan
Willow TV Rights to distribute on television
, radio, broadband and Internet,
for the IPL in North America.
DirecTV  United States:
Exclusive broadcast
rights on
CricketTicket.
Asian Television  Canada: Aired on
Network Pay-per-view
channel. Aired on
XM Radio's ATN-
Asian Radio as well.
SportsMax Carribean
ITV  United Kingdom:
Broadcast on ITV4.
India's biggest property developer DLF
Group paid US$50 million to be the title
sponsor of the tournament for 5 years
from 2008 to 2013.
Other five-year sponsorship agreements
include a deal with motorcycle maker
Hero Honda worth $22.5-million, one with
PepsiCo worth $12.5-million, and airline
conglomerate Kingfisher at $26.5-million.
 The UK-based brand consultancy,
Brand Finance, has valued the IPL at
$4.13 billion in 2010.
 SWOT
ANALYSIS
OF IPL
 The Indian Premier League (IPL) is based
upon the Twenty20 cricket game which
should be completed in 2 ½ hours. That
makes it very appealing as a mass sport,
just like American Football, Basketball
and Soccer.
 The IPL has employed economists to
structure its lead so that revenue is
maximized.
 Twenty20 has been so popular that it
could replace other forms of cricket .
 Some fans will also have to pay for travel
to the ground. There may be some
distance between where the fan lives and
the cricket ground.
 Stakes are very high!
 It has a large potential mass audience
attractive for advertisers and sponsors.
 The league functions under a number of
franchises.
 Different fans will pay different amounts
to watch their sport.
 There is a huge opportunity for
merchandising .
 The level of competition that the BCCI can
generate determines long-term viability of the
league.
 If the franchisee's fan-base does not generate
income then they may not have the cash to pay
the salaries of the best players.
 The most highly priced teams may not be those
that have the early success. Revenues will come
from the most highly supported teams.
CONCLUSION
THANK YOU