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  • Web Overvivew Exec Deck 10.08

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    jim8430
    211 vizualizări6 pagini
    Website Redesign Executive Overview Agenda Project Background Redesign Strategy User Experience Functionality Custom Applications Bells and Whistles Launch Plan Confidential History 2 What were we solving? Yesterday Multiple sites and web based solutions 2 2 No interface b / w sites Inconsistent user experience One Global Site Best practice driven Content Management System (CMS) environment 2 we control and administer content updates faster and cheaper sites were not scalable 2 2 Outdated and uncommon language.

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    Website Redesign Executive Overview Agenda Project Background Redesign Strategy User Experience Functionality Custom Applications Bells and Whistles Launch Plan Confidential History 2 What were we solving? Yesterday Multiple sites and web based solutions 2 2 No interface b / w sites Inconsistent user experience One Global Site Best practice driven Content Management System (CMS) environment 2 we control and administer content updates faster and cheaper sites were not scalable 2 2 Outdated and uncommon language.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    211 vizualizări6 pagini

    Web Overvivew Exec Deck 10.08

    Încărcat de

    jim8430
    Website Redesign Executive Overview Agenda Project Background Redesign Strategy User Experience Functionality Custom Applications Bells and Whistles Launch Plan Confidential History 2 What were we solving? Yesterday Multiple sites and web based solutions 2 2 No interface b / w sites Inconsistent user experience One Global Site Best practice driven Content Management System (CMS) environment 2 we control and administer content updates faster and cheaper sites were not scalable 2 2 Outdated and uncommon language.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PPT, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 6

    Website Redesign

    Executive Overview

    Jim Venable
    October 2008

    1
    Agenda

     Project Background
     Redesign Strategy
     User Experience
     Functionality
     Custom Applications
     Bells & Whistles
     Launch Plan

    Confidential l 2
    History – What were we solving?

    Yesterday Tomorrow
     Multiple sites and web based solutions  One Global Site
    – No interface b/w sites  Best practice driven
    – Inconsistent user experience
     Content Management System (CMS)
     Sites were not scalable environment
    – Outdated & uncommon language – We control and administer content
    – Inconsistent platforms updates faster and cheaper
     Inconsistent User Experience  User experience brought to life
    – Content – Multimedia – Interactivity
     High cost to run and maintain
    – At mercy of vendor for maintenance at  Drive Revenue
    premium rates – Call to action on every page
    – Not able to keep pace w/ our growth • Locate a Doc (consumer)
     Lost revenue - Loss of traffic • Request more info (Dr)
    – Limited SEO in current platforms – Robust Search Functions
    – Frustrating user experience = high • Site search – find if fast
    abandon rate • Organic site traffic – SEO compatible

    Confidential l 3
    Bells & Whistles – Custom and Enhanced Functionality

     Cutting edge Locate a Doc search  Engage users via multi-media content
    – Predominate placement on every page throughout the site
    – Menu of search filters – Patient testimonials
    – Range of parameters – Media center / PR coverage
    – Dr specific tracking
     Event Marketing / Mgt to the next level
     Media rich Photo Gallery
    – More features
    – Filter by treatment type
    –
    – More tracking and metrics
    Search by condition, treatment or body part
    – Easy uploads via CMS  Easy access webinar links
    – Progression photos
    –
     Robust Search capabilities
    Multi media interactivity
     Maximize lead gen through on-line strategies  CMS platform
    and permission based dialogues – Real time updates by business owners
    – “Request more info” predominate on every page – Maximize and adapt for SEO, SEM
    – On line survey – Foundation for social community (e.g.
    – Add whitepapers to marketing mix Fraxel forum)
    – RSS feeds – Platform for Sales and Distributor portals

    Confidential l 4
    Launch Timeline – Key Milestones

    10/17 – 10/24 10/24 – 10/31 11/1 - 12/31

    Site Delivered X
    Reliant QA
    Internal Presentations

    Launch Communication X
    -e-blast (sales)
    -e-last (customers)
    -e-blast (prospects)

    Go Live (est 10/27) X

    Press Release (launch +2) X


    Webinar (launch +5) X

    Site Enchantments
    • RSS X
    • Event Mgt X

    Site Maintenance &


    Updates
    Confidential l 5
    Page Templates

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