Documente Academic
Documente Profesional
Documente Cultură
Research Methodology
( MGT 602)
Instructor
Ayyaz Mahmood
Assistant Professor at CIIT
BS,MBA,MS, PhD(thesis under evaluation)
12 years of teaching at University and 9 years of
Industry experience.
Supervised a number of MBA and MS thesis.
Published papers and attended conferences.
Introduction
Introduction
Objectives of the course :
To understand and develop a
systematic approach to business
research
To emphasis on the relationship
between theory , research and
practice
To Integrate different research
activities in an orderly fashion
Research Methodology
COURSE OUTLINE:
Course Intro Building blocks of science in research [1]
Broad problem area , Preliminary Information Survey [ 2]
Literature Review [2]
Literature Review[2]
Theoretical Framework [3]
Theoretical Framework[3]
Hypothesis Development [3]
Hypothesis Development[3]
Elements of Research Design (purpose, investigation type, researcher interference, study setting)[4]
Elements of Research Design (unit of analysis, time horizon, Measurement of variables) [4,6]
Measurement of variables (operational definition) [6]
Measurement of Variable (Scales) [6]
Validity and Reliability [6]
Data Collection Methods (Interviews , Questionnaire) [7]
Data Collection Methods (Questionnaire, observation) [7]
Sampling (Probability Sampling) [8]
Sampling (Non Probability Sampling) [8]
Experimental Design [5]
Refresher on Statistical Terms [9]
Introduction to SPSS
Introduction to SPSS
Data Analysis and Interpretation ( Getting data ready for analysis) [10]
Data Analysis and Interpretation (Feel for Data, Testing the goodness of Data) [10]
Data Analysis and Interpretation (Descriptive Statistics)[10]
Data Analysis and Interpretation (Inferential Statistics( Person Correlation, Hypothesis Testing t-test, ANOVA, Chi Square)[10]
Data Analysis and Interpretation (Inferential Statistics( Hypothesis Testing, Multiple Regression) [10]
Data Analysis and Interpretation (Inferential Statistics( Mediation, Moderation, Rank) (Hand out)
Research Report contents (Sample report)
Business
Scenarios
Research
Information
Reduces
Uncertainty
I dont know
if we
should
reduce our
product prices?
Research Methods
Is the way in which research studies are
designs
procedures
by which data is collected are analyzed.
We would be focusing on the survey
methodology in which the research is
conducted by collecting data and analyzing
them to come up with answers to various
issues of interest.
The different areas of problem could be related
to Finance, Accounting, HR, Marketing etc.
Types of Research
Two purpose of research are
To solve a currently exiting problem in
the work setting
(Applied Research )
To add to the general body of knowledge
(Basic Research)
Philosophy of Choices
Deductive
Develop a theory and hypothesis (or
hypotheses) and design a research
strategy to test the hypothesis
Inductive
Collect data and develop theory as a
result of your data analysis
Hypothetic-Deductive Method of
Research
1.
2.
3.
4.
5.
6.
7.
Observation
Preliminary Information gathering
Theory formulation
Hypothesizing
Further data collection
Data Analysis
Deduction
Observation
One senses certain changes are occurring
New behaviors are surfacing in an
environment
When one considers the situation
important then move to the next step
E.g. Customers are not pleased as they
used to be. Are customers at the store
are grumbling or complaining.
Hypothesizing
Some testable or educated supposition are
made
E.g.
If sufficient inventory is made
customers would be less dissatisfied
customers
Accurate and timely information of the
delivery to the sales person can also
reduce the dissatisfied customer.
Data Analysis
Data gathered statistically is analyzed and
see if the hypothesis have been supported
or not.
E.g.
Do an correlation analysis of the tow
factors like level of information and
satisfaction.
Deduction
Arriving at a conclusion by interpreting the
meaning of the results of the data analysis.
E.g.
If the customer satisfaction has increase
by certain amount when the availability
of information and the stock.
We could recommend that these two
factors influence the satisfaction of the
customers
Recap lecture
Observation
Preliminary Information gathering
Theory formulation
Hypothesizing
Further data collection
Data Analysis
Deduction