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V-MART
Type
Hypermarket
Founded
2002
Maiden store
Ahmedabad
Industry
Retail
Products
Apparels, Non
Apparels,
Department,
Grocery store
Key People
LALIT AGARWAL,
Madan Agarwal,
Hemant Agarwal
Sabse sasta,Sabse
Punchline
Acha
Retail Space 8.20 Thousand Sq Mtr
Advantage
(tier II & tier III cities)
Currently 108 outlets
PRODUCTs
Apparels = Private Labels + other
Non- Apparels= Other
FMCG= Private + Other
Trying to increase the proportion of
Private Labels in FMCG
Apparels
Stationeries
Hair sets
biscuits
Diaries
Office
Cup
Mat
Shampoo
Rice
Masala
Atta
Soap
Bowl
Tray
oil
Board of director
Chairman and Managing
Director
Director
procureme
nt-General
Merchandi
se
Director
procurem
entApparel
and
private
labels
Senior VP
Operation
and
Marketing
V-MART ORGANISATIONAL
STRUCTURE
VP
Strategic
Planning
and HR
CFO
Company
Secretary
General
Manager
IT
EVENTS
Objectives
To know the strategy adopted by V-MART in the
current retail marketing environment.
To have a proper understanding and analysis of
V-MART
To know the marketing strategies that V-MART
adopted to make a good relationship with its
customers.
To know the people perceptions towards VMART.
To evaluate the recent trends of Indian retail
industry in order to come out with prospects for
Indias one of leading retail chains V-MART.
RESEARCH METHEDOLOGY
Method of data collection used in the research
is PRIMARY DATA collection method
Primary Data
QUESTIONNAIRE
sample size -100
Sample profile- customer of V-MART
Secondary data-
www.vmart.c
Newspaper, journals.
o.in
QUESTION 1:- How do you know about V Mart ?
31
25
23
19
2
TV
Hoarding
Newspaper
friends
Net
twice in a week
once on a month
49
39
12
30
25
20
15
10
5
0
below 500
500-1000
1000-1500
1500-2000
above 2000
Non-Apparels
Home Appliances.
43
35
16
6
Very good
good
Average
Poor
Very Poor
no of respondent
yes
no
41%
59%
61
18
12
Findings
It is found that 31% of the people came to know about V-Mart through
newspaper.
It is found that consumer attitude towards frequency of visit seems that
49% of majority consumers prefer to visit the store Once in a week.
The main selling area of V-Mart is Garments and Food.
The analysis shows that 26% of people spend Rs. 1000-1500 on a visit
at V-Mart whereas 24% of respondents said that they spend BELOW 500,
Only 17% of customers spend above 2000 on a visit at V-Mart.
41% of the total number of respondents said that they are not aware of
different schemes provided by V-Mart and remaining 59% said that they are
aware of different schemes.
Majority of respondents said that discount on ,buy 1 get 1 free and
more variety offer on products excites them most for shopping at V-Mart.
Mostly all the respondent are not satisfied with the parking facility
Suggestion
Company should try to increase publicity in and around 0-10 kms of VMART with the help of different medias like local FM radio, print media, and
posters especially when there are special schemes for customers.
Making stalls in corporate melas like trade fair, maybe beneficial to create
brand image of itsproduct
Company should provide regular training to their staff and aware him with
the modern technique ofselling and customer dealing.
Limitations
Limitation of data.
Limitation of time.
Sample size is limited due to the limited
period allocated for the survey.
Getting accurate responses from the
respondents due to their inherent problem is
difficult. They may be partial or refuse to
cooperate.
Respondents may not be interested to give
the data.
Sometime respondents are not taking interest
in such type of surveys therefore there is
chance that they might be giving wrong
information.
CONCLUSION
In the research I found that Indian retail industry is very complicated
in nature because the taste and preferences of the customers vary a
lot in nature. The customers are very choosy in nature; they are not
ready to compromise with their requirements. The customers have
lots of option related to the choices. There are many competitors in
the retail industry. So the sales and promotion activity of the
company is the only tool to attract the customers.
TO work effectively in the market and face
the challenges in the current marketing situation organization must
have to adopt a very efficient and good
MARKETING STRATEGY.
BIBLIOGRAPHY
www.vmart.co.in
www.google.com
THANK YOU