MIS CASE STUDY

COLLABORATION AND INNOVATION AT

PROCTER AND GAMBLE

OUTLINE
Company Overview
Competitors in the market
Business Goals
Why collaboration and innovation is important ?
Previous systems and problems
Information Systems used improving productivity

OUTLINE
Information Systems used improving collaboration
Results of using Information Systems
Case Study Questions & Answers
Interactive Session

PROCTER & GAMBLE (P & G)

Procter & Gamble (P & G) is the largest manufacturer of consumer
products
One of the top 10 largest companies by market capitalization
Founded in 1837, headquartered in Cincinnati , Ohio by William
Procter and James Gamble
Mainstay in American business for over 150 yrs.
Known for Successful brands, introducing new products and
maintaining popularity
Pampers, Tide, Bounty, Folgers, Pringles Charmin, Swiffer, Crest , food,
beverages and many more
$83.62 billion in sales and $14.48 billion profit by 2015

BUSINESS OPERATIONS
Three main units Beauty care
House hold care
Health and well being
Others Baby care
Pet care
Grooming segment

BUSINESS GOALS
Three main focuses
Maintaining popularity of existing product
Developing new related products
Innovating and introducing new products from scratch

WHY COLLABORATION AND INNOVATION

IS IMPORTANT ?
Huge amount of workers, employees, managers and
researchers
Better management
Faster and better sharing of information
Improving Productivity
Improving quality

WHY COLLABORATION AND INNOVATION

IS IMPORTANT ?
Minimizing production cost
Reducing R&D costs
Making better and faster decisions
Most of all achieving business goals

PREVIOUS SYSTEMS AND PROBLEMS

Existing methods for collaboration and innovating and
developing new ideas wasnt good enough.
No better collaborative system. Email was used for
collaboration .
- Senders controls the flow of information.
- May fail to send mail to colleagues when they need it
most
processes for sharing knowledge were notoriously
inefficient

PREVIOUS SYSTEMS AND PROBLEMS

For companies like P & G one vendor simply isnt enough to
satisfy their diverse needs. e.g. Google search was
inadequate.

- Doesnt always link information from within the company

- reliance on keywords isnt ideal for all of the topics for
employees might search.
when P&G executives traveled to meet with regional
managers, there was no way to integrate all the reports and
discussions into a single document.

INFORMATION SYSTEMS USED FOR

IMPROVING PRODUCTIVITY
Web 2.0 for online activities and websites.
Blogs for sharing information with others.
- Open for all interested parties
- Attract comments from interested users.
Custom search engine start-up connectbeam.
- Allows employees to share bookmarks and tag content with
descriptive words that appear in future searches
- Facilitates social networks of coworkers to find and share
information more effectively

INFORMATION SYSTEMS USED FOR

IMPROVING COLLABORATION
InnovationNet, a browser-based portal, contains over 5 million
research related documents in digital format.
Tele Presence Conference Room by CISCO. An excellent way to
foster collaboration between employees across not just countries, but
continents.

INFORMATION SYSTEMS USED FOR

IMPROVING COLLABORATION
A Complete Collaboration system led by suite of Microsoft
products. Service provided includes
Unified communications (Voice transmission, Data transmission, IM ,
Email, E-Conferencing)
Microsoft Live Communications Server functionality,
Web conferencing with Live Meeting
content management with SharePoint
SharePoint to store all presentations to one location, accessible from
every parts of the company.

CHALLENGES OF USING INFORMATION

SYSTEMS
Employers accustomed to email, showed significant inertia to move to
a new technology.
If enough employees didnt use Collaborative Systems, the tools would
be much less useful for those that did use them.
Limited access to innovators worldwide
Lack of a global collaboration strategy
Complex communication and collaboration
Increasing travel costs

SOLUTIONS &
RESULTS

EMPOWERED GLOBAL COLLABORATION

The Video Collaboration Studios have allowed P&G teams to have faceto-face experiences and maintain relationships without the
inconvenience and expense of travel. Connections between
employees, partners, customers, and suppliers have improved while
giving employees more time at home. P&G has avoided thousands of
flights and saved millions of dollars in travel costs. As an extra bonus,
the use of Cisco TelePresence has helped to reduce decision-making
time from days to minutes.

RELIABLE HIGH PERFORMANCE

High availability and reliability are inherent in the Cisco TelePresence
technology. Cisco remote monitoring and management services help
ensure ongoing availability, enabling P&G to maximize its business
benefits and have confidence in ongoing system performance while
retaining network control and visibility. The Cisco TelePresence
Optimization Service continues to analyze and engineer the network to
increase performance, improve audit system stability, and evaluate
functionality requirements as P&G scales its deployment

RETAINING CONTROL AND QUALITY

Cisco TelePresence Remote Management and Optimization services
enabled P&G to simplify and accelerate user adoption of the Video
Collaboration Studios. By leveraging Ciscos expertise, P&G retains
control of the network without having to hire additional staff, enabling
the company to stay focused on business.

SOLID RETURN ON INVESTMENT

P&G estimates that it has achieved $4 in benefits for every dollar spent
on Video Collaboration Studios. In addition, the company has avoided
the cumulative costs of establishing, training, and equipping its own
management staff for the Video Collaboration Studios. However, the
value gained goes beyond just financial benefits. Video collaboration
increases employee productivity and enables them to spend more time
with their families. It has also helped employees strengthen
relationships with customers and suppliers and has freed up the IT
team to maintain its focus on strategic initiatives.

IMPROVED ACCESS TO INNOVATORS

In addition to helping overcome global communication barriers, video
collaboration has also opened the door to new possibilities. As a global
company, P&G needs to be close to its customers, wherever they are.
P&G achieves this through networks and groups, as well as through its
online portal for open innovation, where anyone, anywhere, can submit
their innovation ideas. P&G and Ciscos Internet Business Solutions
Group (IBSG) maintain an Innovation Portfolio of P&G business
problems that Cisco works with the company to solve

SIMPLIFIED COMMUNICATION AND

COLLABORATION
As employees became comfortable with the Cisco TelePresence
solution, studio usage reached more than 80-percent utilization in
some locations. Service volume topped 1000 hours, and a user
satisfaction survey indicated that the approval rating of the new
technology was a 9 out of 10. This success led to the implementation
of more than 70 Video Collaboration Studios around the world.

OUTCOMES OF USING INFORMATION

SYSTEMS
80000 people using IM, 20000 MS Outlook for mailing, calendaring,
contact management, task management, note taking.
Researchers use the tools to share the data theyve collected on
various brands
Marketers can more effectively access the data they need to create
highly targeted ad campaigns.
Managers are more easily able to find the people and data they need
to make critical business decisions.
Removed the problem of glue all documents to a notebook.

OUTCOMES OF USING INFORMATION

SYSTEMS
Using Telepresence managers and officers cad hold high-definition
meetings over long distances.
35 percent of its employees are using Telepresence regularly.
Company has saved $4 for every $1 invested in the 70 high-end
telepresence systems it has installed over the past few years.
Reduced amount of travel and cost for travel
Significant reduction of time and cost in Research and development.
Faster and more efficient management system.

THANK YOU