SEO Strategy & Report

For
Real Estate Industry
www.cpestateagents.com
Created: 15/03/2016

Topics
What is SEO ?
Why SEO is Important for Real Estate ?
Research Process
Competitive Research
Keyword Research

Project Planning
Website and Online Marketing Scope
Develop the Site Map
Create Graphical Site Image

Website Development
On Page Optimization
Recommendation : On page optimization
Content Optimization

Inbound Online Marketing (Links & Social Media)

Social Media Activities
Off page SEO

Site Usage Evaluation

Evaluate

Improvement Plan
Plan and Implementation
Website Overview
Suggestion

What is SEO ?
Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search
engines natural or organic (not paid for) search results. So which results are organic?

As you can see in this modern search results page, there are two different types of
results. The first is ads; they're located in the yellow highlighted box and in the right
hand sidebar. Below the top ads, though, there are organic search results. These are
the results deemed by Google to be the most relative, trustworthy, and authoritative
websites or web pages on the subject.

What is SEO ?
How important is it to show up at the top of google in these organic
search results ?
According to thestudy, the top listing in Googles organic search results receives 33
percent of the traffic, compared to 18 percent for the second position, and the traffic
only degrades from there:

While being the number one result on a Google search results page is
obviously important, these numbers show just how big of an advantage
websites of this type have over any competitors listed below them. The
importance of SEO for online business is seemingly quantified by these
latest statistics, which, judging by their similarity to those observed as part

Why SEO is Important for Real Estate ?

According to reports from studies conducted at the end of 2014 and the start of 2015,
thereal estate sector in Dubai, is going through a gray patch. This scenario comes
as a surprise to many as things looked pretty good throughout most of 2014 but
during the last few months, a slump in Dubai property growth market was witnessed.
Decline in buyer interest is rising fears of the much-feared property bubble similar to
the one that occurred in 2008. Confidence was high, and investors, as well as
developers, were very charged up after Dubai won the Expo 2020 bid. The Expo win
promised a lot of activity and development in the future, and it seemed like Dubai will
be witnessing its most prosperous years after the Real Estate debacle of 2008.
Thats when online search emerges as the potential tool for lead generation. SEO
(Search Engine Optimization) as the name suggests it refers tooptimizing your real
estate websitefor search engines. SEO for your real estate website will allow you to
establish your property listings to be found immediately on numerous search engines
like Google, Yahoo, and Bing.
According to National Association of Realtors and Google, 90% of buyers use the
Internet when they are searching for a home, and 53% of buyers start their search
online. The years 2008 to 2012 has seen the rise of online searches of Real estate
related keywords by 253%. With so much opportunity online, real estate companies in
Dubai cant afford to miss out on this new incoming potential leads.
Over 70% people start their research starting with local key phrases, like Abu Dhabi
Apartment for rent, or Palm Jumeirah villa for sale. So it means that adding local
terms on your website gives you more chance torank for that area property
listing.

Over 90% of the home shoppers are using mobile to search, so it is important for
real estate website to be Mobile friendly. The 300% growth on tablet users clearly
indicates that getting your website optimized for mobile devices and tablets is a
must. With your mobile-friendly website, users can get the complete information
about the property, get directions, compare prices and features, find local real
estate agent and contact details, and finally, see images and videos about the
property.
Apart from enhancing the usability of the website, you need traffic to your website.
To achieve this you need to post your website on different relevant websites on the
internet and post your links on other websites. These processes are called Off-Page
SEO or Link Building. Search engines recognize each link as a vote for your website
to rank your website.

Research Process
Competitive Research
In todays highly competitive market, it is extremely recommended that every
business should analyze their competitors every now and then. This is also true with
SEO.With thousands of SEO companies having set their strong foothold as well as with
many others burgeoning up, it would be a grave oversight to underestimate your
competitors. In order to remain on top of competition and even make through in this
cut-throat business rivalry, it is really crucial to learn what your competitors are doing
online. Therefore, it is highly necessary to undertake an In-Depth Competitor Analysis
not only regularly but even at the start of your search engine optimization campaign
of your business.
So, I have also Analyze some Main & Real Competitors on Real Estate in Abu Dhabi
Market :

Property Shop Investment LLC

LLJ Property

Better Homes

Bayut

Mubawab

I have Analyzed The Competitors Website to Our Website so I found they are
better SEO & some other perspectives . Please Have a look to these snapshots
which is for each and every competitors :

www.cpestateagents.
com

www.psinv.net

www.bhomes.com

LLJ property
Analyze report
is not available
because they
didnt allow
from Robot.txt
file.

www.bayut.com

www.psinv.net

www.lljproperty.com

Research Process
Keywords Research
You cannot begin to plan for a campaign unless you know which phrases you are
targeting, and you cannot estimate costs and returns from SEO unless you first know
who youre competing against. Keyword research is a critical component for search
engine optimization because when used correctly it provides aroad mapfor both the
design and execution of building websites and developing content.
Great keywords for Realtors include ones targeting buyers, sellers and more! Here are
my top real estate marketing search terms for Real Estate Abu Dhabi .
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Leasing in Abu Dhabi

Rent in Abu Dhabi
Rent Apartment Abu Dhabi
Buy Property in Abu Dhabi
Apartment for rent in Abu Dhabi
flats for rent in Abu Dhabi
Property finder Abu Dhabi
house for rent in Abu Dhabi
property for sale in Abu Dhabi
Real Estate Agents Abu Dhabi

Keywords

Competit
ors
Ranks
comparis
on

Google
SERPs
(1 to 10 )
pages

www.cpest
ateagents.
com
Position
(page)

www.psinv
.net

www.lljprope
rty.com

www.bhomes
.com

www.bayut.
com

www.mubawa
b.ae

Apartment for
rent in Abu
Dhabi

93 (page
10th)

34

13

Buy Property in
Abu Dhabi

6 (page
1st)

37

15

59

flats for rent in

Abu Dhabi

80 (page
8th)

23

13

house for rent

in Abu Dhabi

56 (page
6th)

52

17

33

Leasing in Abu
Dhabi

48 (page
5th)

100+

26

14

44

50

Property finder
Abu Dhabi

97 (page
10th
)

17

10

25

100+

property for
sale in Abu
Dhabi

62(page
7th)

61

13

23

Real Estate
Agents Abu
Dhabi

4(page 1st)

100+

30

100+

Rent Apartment
Abu Dhabi

67(page
7th)

28

10

Project Planning
Importance of Sitemap
Using sitemaps has many benefits, not only easier navigation and better visibility by
search engines. Sitemaps offer the opportunity to inform search engines immediately
about any changes on your site. Of course, you cannot expect that search engines will
rush right away to index your changed pages but certainly the changes will be indexed
faster, compared to when you don't have a sitemap.
Also, when you have a sitemap and submit it to the search engines, you rely less on
external links that will bring search engines to your site. Sitemaps can even help with
messy internal links - for instance if you by accident have broken internal links or
orphaned pages that cannot be reached in other way (though there is no doubt that it
is much better to fix your errors than rely on a sitemap). www.cpestateagents.com
lacks a sitemap file . Sitemap is missing .

Project Planning

Recommendation : Build and submit a sitemap

1. Decide which pages on your site should be crawled by Google, and determine the
canonical versionof each page.
2. Decide whichsitemap formatyou want to use.You can create your sitemap
manually orchoose from a number ofthird-party toolsto generate your sitemap
for you.
3. Test your sitemap using theSearch Console Sitemaps testing tool.
4. Make your sitemap available to Googleby adding it to your robots.txt file and
submitting it to Search Console.

Website Optimization
On Page Optimization
Onpage optimization refers to all measures that can be taken directly within the
websitein order to improve its position in thesearch rankings. Examples of this include
measures to optimize the content or improve the meta tags.
Here are some Factors which we need to cover to improve On Page
Optimization :
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Leverage SEO-Friendly Permalink URLs

Goal=Start Title With Keyword
Dazzle with Multimedia
Use Outbound Links
Drop Keyword in First 100 Words
Wrap Your Title in an H1 Tag
Nail Loading Speed
Add Modifiers To Your Title
Use Social Sharing Buttons
Post Long Content
Slash Bounce Rate
Sprinkle LSI Keywords

As Per My Analyzation these are the following things which are missing and need to do
on your website to improve page rankings on search engines.

Meta Description is too long

Reduce the page weight.
Indicate the Charset.
Configure X-Xss-Protection header.
Configure Content-Security-Policy header.
Create
a Robots.txt file.
Define a Sitemap.
Link the page to Google Plus.
Reduce JavaScript links.
Configure the GZIP page compression.
Remove HTML code from HTML comments.
Encrypt email addresses in the page.
Configure a 301 redirection on "www.".
Replace underscores by links.
Hide Server Technology.
Add a canonical
URL.
Configure a cache on pages.
Configure the URL Rewriting.
Put scripts in an external .js file.
Replace inline CSS by CSS classes.
Configure ipv6 compatibility.

Recommendations : On Page Optimization

Meta Desciption too long :
Between 140 and 170 characters (spaces included) are advised. The meta Description
tag is read by search engines and is displayed in SERPs. This tag describes the page
content without being a straight forward list of keywords and must contain the most
important keywords of the page. Ensure that each of your web pages has a unique
meta description. The meta Description tag should appear after the title tag inside the
head tag.
Abu Dhabi Property & Abu Dhabi Real Estate Agents - Rent, buy or sell Abu Dhabi
properties. Abu Dhabi's trusted estate agents. Contact us today to buy, sell or lease in

Abu Dhabi.
179 characters

Recommendations : On Page Optimization

Reduce the Page Weight :
When it comes to your website pages, size matters. The smaller the file size of a page,
the faster it will load for anyone who requests it.
Tips to Reduce Page Weight :
1. Resize and Compress Your Images
2. Use CSS Sprites
3. Remove Unnecessary Custom Fonts
4. Minify Resources
5. Use a Content Delivery Network(CDN)

The page weight is too high.

65.54 ko to download to get your HTML page.

Recommendations : On Page Optimization

Indicate the Charset :
Always declare the encoding of your document using a meta element with a charset
attribute, or using the http-equiv and content attributes (called a pragma directive).
The declaration should fit completely within the first 1024 bytes at the start of the file,
so it's best to put it immediately after the opening head tag. You can indicate charset
in 2 ways :

Example 1:
<!DOCTYPE html>
<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>

Example 2 :
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8"/>

...

Charset header is missing.

Header : (Missing)
Meta : utf-8

Recommendations : On Page Optimization

Configure X-Xss Protection Header :
Recent browsers (Internet Explorer, Google Chrome et Safari) have integrated filters in
order to detect possible attacks. However, this feature can be disabled.
Add the X-XSS-Protection in the HTTP header with 1; mode=block as value (1 to
indicate the activation, and mode=block to indicate that the entire page must be
blocked if a problem occurs). It will force the execution of these filters .

X-Xss-Protection header is
missing.
(Missing)

Configure content Security Policy Header :

Implementing a content security policy explains to the web browser which servers are
allowed to deliver resources on the page. If the browser makes a request to an
unauthorized server, the user will be warned.
Content-Security-Policy is
missing.
(Missing)

Recommendations : On Page Optimization

Create a Robot.txt File :
The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to
instruct robots (typically search engine robots) how to crawl and index pages on their
website.
You can use some free tool to generate Robot.txt or you can create manually as well &
You must apply the following saving conventions so that Googlebot and other web
crawlers can find and identify your robots.txt file:
1. You must save your robots.txt code as a text file,
2. You must place the file in the highest-level directory of your site (or the root of your
domain), and
3. The robots.txt file must be named robots.txt.

Robot.txt file is missing on your website

Recommendations : On Page Optimization

Link the Page to Google plus:
Its best to work with your webmaster if you arent familiar with editing your website.
Verify your website in Search Console. The verified webmaster can approve a request
to connect your website to the Google+ page for your business.
1. Select > Google+ Page from the menu at the top left corner of the screen.
2. On the "About" tab, click the Link website button next to your website URL.
3. Don't see the link? Local Google+ pages aren't eligible to link to a website. You can
add your website to your business information by following these steps.
4. If we know the webmaster for this website, well give you the option to send a
request to the webmaster to approve the link. Requesting approval will reveal your
email address to the webmaster.
5. The verified webmaster can confirm the link in Search Console.
6. Once the link has been approved, you'll receive an email. You'll also see a verified
checkmark next to your website on the "About" tab of your page's profile.

Recommendations : On Page Optimization

Reduce Javascript Link:
Some of your website's JavaScript files are not minified. I recommend you to minified it
to improve website speed .

Not Minified JavaScript Files:

- http://www.cpestateagents.com/assets/js/jquery.ezmark.js
- http://www.cpestateagents.com/assets/js/jquery.currency.js
- http://www.cpestateagents.com/assets/js/jquery.cookie.js
- http://www.cpestateagents.com/assets/js/bootstrap.min.js
- http://www.cpestateagents.com/assets/libraries/iosslider/_src/jquery.iosslider.min.js
- http://www.cpestateagents.com/assets/libraries/bootstrap-fileupload/bootstrap-fileuplo
ad.js
- http://www.cpestateagents.com/assets/js/realia.js
- http://wd-edge.sharethis.com/button/getAllAppDefault.esi?cb=stLight.allDefault&
app=all&publisher=59c2a7fb-8333-48cc-be10-f5bafaffc85e&domain=cpestateagents.com
- http://wd-edge.sharethis.com/button/checkOAuth.esi

Recommendations : On Page Optimization

Configure the GZIP Page compression :
Compression allows your web server to provide smaller file sizes that load faster for
your website users.
Compression of your HTML and CSS files with gzip typically saves around fifty to
seventy percent of the file size. This means that it takes less time to load your pages,
and less bandwidth is used over all.
1. Compression is enabled via webserver configuration
2. Different web servers have different instructions
Here are the most common ways to enable compression including .htaccess, Apache,
Nginx, and Litespeed webservers.

Your page do not use any HTML compression! You shouldcompress your HTMLto
reduce your page size and page loading times - this will help your site retain visitors
and increase page views. If you were using compression, you could be compressing
your HTML size by87 %- from65.54 Kbto8.57 Kbwhich would further reduce your
page loading time.

Recommendations : On Page Optimization

Remove HTML code from HTML comments :
When it comes to sending content to users, I'm of the belief that less is more. There's
no reason for HTML comments to be sent down to the user -- they simply bloat the
payload.
You can use regular expression to remove html codes from html comments in PHP .
For example :
function remove_html_comments($content = '')
{
return preg_replace('/<!--(.|\s)*?-->/', '', $content);
}

Recommendations : On Page Optimization

Encrypt email addresses in the page :
We found 16 email addresses in your page code. We advise youto protect email links
in a way that hides them from the spam harvesters.
Displaying your email address on your web pagemakes it very easy for your visitors to
store this and send you email, but you will need to get around the spam bot problem to
do this you will need to HTML encode your email address.
Below is a PHP code snippet which will allow you to pass in an email address and
encode it so that you can display the email address on your website. This uses the PHP
function ord() to return an ASCII value for the character used in the email.
* Encode an email address to display on your website*
function encode_email_address( $email ) {
$output = '';
for ($i = 0; $i < strlen($email); $i++)
{
$output .= '&#'.ord($email[$i]).';';
}
return $output;
}

Recommendations : On Page Optimization

Configure a 301 Redirection on www:
To redirect your web pages to http://www or http:// (with or without www) to avoid
duplicate content is essential. Your website has to be reachable through a single
address.
The redirection should be a 301 redirection (the page is moved permanently to
another location) rather than a 302 redirection (the page is moved temporary to
another location).
To implement a 301 redirect for websites that are hosted on servers running
Apache, you'll need access to your server's .htaccess file.

Recommendations : On Page Optimization

Replace Underscore By links :
Search engines treat dashes and underscores differently from one another. Google has
clearly stated that when it comes to URL structure, using hyphens rather than
underscores makes it much easier for them to identify what the page is about.
For example, if your URL includesApartment_for_rent_abu_dhabi (with underscores)
search engines read it asapartmentforrentabudhabi. Obviously someone typing in
these words would include spaces. Conversely, when you use hyphens to link a
keyword in your URL;Apartment-for-rent-abudbabi,search engines can return the
words in various combinations, as follows:
Apartment for rent Abu dhabi
Apartment Rent Abu Dhabi
Rent Abu Dhabi
There are links with underscores.
Apartment
97.4% of your internal links not contain
Rent
underscores (_), whether 76/78 links.
Abu
Dhabi
Apartment-for-rent-AbuDhabi
ApartmentforrentAbuDhabi
So, the probability of your website being shown in the SERPs is lower when
underscores are used as opposed to when hyphens are used.

Recommendations : On Page Optimization

Hide Server Technology:
If you are running a web server, that web server is probably showingthe world what
type of server it is, and possibly its version number. This information is ignored by most
people, with the exception of hackers, who use this information to launch targeted
attacks against your web server and version. In addition, if the version of your web
server is known to be vulnerable to a specific exploit, the hacker would just need to
use the exploit as part of his attack on your server. So we need to hide our server
technology .
You can limit the information that Apache presents by creating / editing the following
directives in httpd.conf

ServerTokens Prod
This will configure Apache to not send any version numbers in the HTTP header, so
that the server line will be: Server: Apache
ServerSignature Of
This will ensure that Apache does not display the server version in the footer of
server generated pages.
The above solution would still not allow you to hide the fact that you are using
Apache, since the Server HTTP header will still say Apache. This can be altered
using usingmodSecurity.

Recommendations : On Page Optimization

Add a Canonical URL :
The announcement from Yahoo!, Live & Google that they will be supporting a new
"canonical url tag" to help webmasters and site owners eliminate self-created duplicate
content in the index is, in my opinion, the biggest change to SEO best practices since
the emergence of Sitemaps. It's rare that we cover search engine announcements or
"news items" here on SEOmoz, as this blog is devoted more towards tactics than
breaking headlines, but this certainly demands attention and requires quick education.
http://www.cpestateagents.comandhttp://cpestateagents.com/should resolve to the
same URL, but currently do not.
For example:
<link rel="canonical" href="https://cpestaeagents.com/blog" />
This would tell Yahoo!, Live & Google that the page in question should be treated as
though it were a copy of the URL moz.com/blog and that all of the link & content
metrics the engines apply should technically flow back to that URL.

Recommendations : On Page Optimization

Configure a Cache on Pages :
Cache reduce the load times of pages by storing commonly used files from your
website on your visitors browser.
It does not appear that you arecaching your pages. Cached pages serve up static
html and avoid potentially time consuming queries to your database. It also helps
lower server load by up to 80%. Caching most visibly benefits high traffic pages
that access a database, but whose content does not change on every page view.
Common caching methods includeAlternative PHP Cache,Quickcache, and
jpcache. Caching mechanisms also typically compress
further
reducing
page
and
load your
time.
ToHTML,
enable
browser
caching
you size
need
to edit
HTTP headers to set expiry dates on
certain types of files.
Find your .htaccess file in the root of your domain, this file is a hidden file but should
show up in FTP clients like FileZilla or CORE. You can edit the htaccess file with notepad
or any form of basic text editor.
Remember :

Be aggressive with your caching for all static resources

Expiry at a minimum of one month (recommended: access plus 1 year)
Don't set your caching more than a year in advance!

Recommendations : On Page Optimization

Configure URL rewriting:
SEO URL rewriting is essential to make your website more noticeable. Review this
article to discover the value of URL rewriting and its contributions to your website's
success.
There are 2 reasons you need to rewrite you URL: the first has to do with SEO and the
other is because search engines like URLs without prolonged query strings. So , I would
recommend to configure URL rewriting .
Here are some examples of URLs of your website which are not SEO friendly :
http://www.cpestateagents.com/properties.html?type_rent=1
- http://www.cpestateagents.com/properties.html?type_sale=1
- http://www.cpestateagents.com/property-detail.html?propid=1576257623722798- ht
tp://www.cpestateagents.com/property-detail.html?propid=1576257623722798
-Put
http://www.cpestateagents.com/property-detail.html?propid=1576257623719814
script in external .js file
When <script> tags are in the flow of an HTML document, the browser must stop
rendering and wait for the script file to download and execute before continuing
(example). Creating a new <script> tag via JavaScript avoids this issue because its
out of the flow of the document, so the script file is downloaded and executed without
waiting. The result: dynamically loading JavaScript files allows your page to render
faster and therefore improve perceived performance. So we should put out script in
external .js file.

Recommendations : On Page Optimization

Replace inline CSS by CSS classes :
Inline styles have the highest priority of all CSS. In general, I would recommend you
avoid using them and place your CSS declarations in external files. However, you may
not have that luxury if you are working on a legacy system or do not have direct
access to the HTML code.
Here
some examples
of your
website
:
<imgare
height="1"
width="1"
alt=""
style="display:none"
src="https://www.facebook.com/tr?
ev=6025132816719&amp;cd[value]=0.00&amp;cd[currency]=USD&amp;noscript=1" /
>
<div id="header-wrapper" style="position: fixed; width: 100%; z-index: 9999;"></div>
<img src="http://www.cpestateagents.com/assets/img/company_logo.png"
alt="Home" style="width: 190px; margin-top: 5px;" >
<img style="height:20px;"
src="http://www.cpestateagents.com/assets/img/flags/de.png" >
<img style="height:20px;"
Configure
Ipv6 compatibility :
src="http://www.cpestateagents.com/assets/img/flags/ph.png"
>
Website is not ipv6 ready.
IPv4 : 83.222.248.26 - Reverse : ns1.propspaceweb.com
Without IPv6, we would soon hit the upper limit of connectable devices. IPv4, the
current standard, offers only 4.3 billion addresses and they'regetting gobbled up.
it's a real problemfor businesses that want to set up new Internet services .

Recommendations : On Page Optimization

Configure DNSSEC :
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows
administrators to specify which hosts are allowed to send mail from a given domain by
creating a specific SPF record or TXT record in the Domain Name System (DNS).
DNSSEC is not enabled.
Reverse(s) DNS exists.

Before creating the SPF record for your domain, it is important to have access at your
domain's DNS zone and to know what mail servers your domain is likely to use and
plan how you want any non-authorised email to be handled.
Add Microdata:
Microdata is not used
Microdata appeared with HTML5 to offer semantic content in HTML documents. These
data are then used
by search engine in their results pages.<br /><br /> For example, they are used to
identify in a page features such as blogs reviews, comments, videos

Website Optimization
Content optimization
Creating contentfor SEO today means going beyond traditional SEO practices like onpage keyword optimization or link building. Although both of these still play an
important role in a businesss SEO success, they can no longer be relied on as the best
ways to drive search traffic to a website.
As time goes on and technology gets more sophisticated, Google continues to push for
a quality over quantity approach. Sites that offer visitors valuable content are going to
be looked upon more favorably by the search engine, and will therefore appear
higher in the search rankings. In Googles digital eyes, this means providing highquality, relevant content on a regular basis.
Content Performance for www.cpestateagent.com Text/code ratio is too low .

Content Performance for www.cpestateagent.com Text/code ratio is too low .

Some keywords used in Page Title does not appear in most used keywords in body.
5 of 9 title keywords appear in main keywords of your page.
Microdata is not used

Website Optimization
Content Metrics :

Content Metrics Means Efficiency of Content for website .

Inbound Online Marketing (Links & Social Media )

Social Media Activities
Its easy to look at social media and SEO as two distinct entities, but its better to
seethem in the same light. The relationship between these aspects of Internet
marketing may not always be definitive, but its clear that a relationship does exist.
Most of the time, that relationship is indirect, but dont get caught up in a debate over
causation vs. correlation. By paying attention to social media and leveraging the
features it offers, youll naturally see your SEO efforts improve over time. Social Media
Boost SEO & give huge Referral Traffic.

Inbound Online Marketing (Links & Social Media )

Off Page Optimization
Off-Page SEOrefers to all the things that you can do directlyOFFyour website to help
you rank higher, such as social networking, article submission, forum & blog
marketing, etc.
Here are some most effective ways to increase your page ranking on search engines :

Social Networking Sites

Blogging
Forum Marketing
Search Engine Submission
Directory Submission
Social Bookmarking
Link Baiting
Photo Sharing
Video Marketing
Business Reviews
Local Listing
Article Submission
Answer Question

Site Usage Evalution

Googles way of evaluating the SEOof a website has dramatically changed over time.
In fact, if we used the old processes, we wont be able to make value out of it. So, it is
crucial to know the strategies that exist now, especially the latest algorithms.

Check website authority

Check social signal
Check traffic ranks
Conduct a link audit
check website performance

Google PageRank URL

SEOmoz (PA)
28
External links to page
URL age (Years)

2
306
2.8

Improvement Plan
Plan & Implementation
Website performanceis a hugely important topic, so much so that the big companies
of the Web are obsessed with it. For the Googles, Yahoos, Amazons and eBays, slow
websites mean fewer users and less happy users and thus lost revenue and reputation.
1. Target Local Keywords
2. Write Blog Entries
3. Take Advantage of Photos and Videos
4. Make Your Site Mobile with Responsive Design
5. Get Listed in Directories
6. Optimize Your Bio on Your Brokers Website
7. Incorporate Social Media

Improvement Plan
Target Local Keyword Phrases
Real Focus will be on capturing Local Traffic . These are some Focusing keywords in
which we need to do work .
1. Leasing in Abu Dhabi
2. Rent in Abu Dhabi
3. Rent Apartment Abu Dhabi
4. Buy Property in Abu Dhabi
5. Apartment for rent in abu dhabi
6. flats for rent in Abu Dhabi
7. Property finder Abu Dhabi
8. house for rent in Abu Dhabi
9. property for sale in Abu Dhabi
10. Real Estate Agents Abu Dhabi
11. Abu Dhabi real estate
12. Abu Dhabihomes for sale
13. Abu Dhabi real estate listings
14. Abu Dhabirealtor
15. Abu Dhabi real estate agent

Improvement Plan
Blogging
We have to Write blog post on homes or apartment whichre Keen to sell . We can use
website inbuilt blog and guest blogging as well . We can secure traffic to site for those
specific properties is to write blog posts. Each blog post should target a specific
propertys address, which perspective home buyers will be searching for using Google.
The address becomes the keyword follow all SEO best practices such as using the
keyword in:
Meta Description
Title tag
ALT tag on photos
File name on photos
The content
Google expects to see those descriptions of homes appear across the web. You wont be
penalized for including standard listing information. However, if you want to rank for the
address as a keyword, youll have to include unique content, as well.

Website Overview

Suggestion
Priorities
to solve
There are numerous problems on your page. The Page Analysis Score
is 44.9%.
In

MetaContent.
Description is too long
particular, you should work on the SEO, Performance, Design and

Indicate the Charset.

Configure
X-Xss-Protection
header.
Configure
Content-SecurityPolicy header.
Create a Robots.txt file.
Define a Sitemap.
Link the page to Google Plus.
Reduce Javascript links.
Configure the GZIP page
compression.
Remove HTML code from HTML
comments.
Encrypt email addresses in the
page.
Configure a 301 redirection on
"www.".
Replace underscores by links.
Hide Server Technology.
Add a canonical URL.
Configure a cache on pages.
Configure the URL Rewriting.
Put scripts in an external .js
file.
Replace inline CSS by CSS
classes.
Configure ipv6 compatibility.
Configure DNSSEC.
Increase Text/Code ratio.

Thank You
By : Rahul Pal