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Introduction
Paradigmatic conflict of the Quantitative
and Qualitative approaches
Philosophical Divide between Positivists
and Interpretivists
dichotomy between the deductiveobjective-generalizing and inductivesubjective-contextual approaches
(Morgan, 2007, P. 73)
Recent Voices against strict qualitative
quantitative demarcation and the
emergence of new views e.g. pragmatism
Points to Consider:
Three Major
Schools of
Thought
Purists
Situationalists
Pragmatists
Differences Continued
Incompatibility Thesis (Howe, 1988)
"accommodation between paradigms
is impossible . . . we are led to vastly
diverse, disparate, and totally antithetical
ends" (Guba, 1990, p. 81)
Two separate research cultures- "one
professing the superiority of 'deep, rich
observational data and the other the
virtues of 'hard, generalizable' ... data
(Sieber, 1973, p. 1335).
Continued
Interpretivists claim of multiple and valid
accounts of reality always exist can be
misleading.
Unqualified relativism of qualitative purists
Qualitative analysis often remain private
and unavailable for public inspection
(Constas, 1992, p. 254)
Feelings of anxiety and alienation by the
researchers with different orientation
Commonalities Between
Qualitative and Quantitative
Approaches
Continued
A Comparison of Research
Approaches
Research
Approach
Qualitative
Quantitative
Pragmatic
Connection of
the theory and
data
Induction
Deduction
Abduction
Relationship to
research
process
Subjectivity
Objectivity
Intersubjectivity
Inference from
data
Context
Generality
Transferability
Continued
Increase the generalizability of research
Produce more complete knowledge to
inform theory and practice
Enable researchers to be flexible in their
investigative techniques
Merge the researchers concerns and the
participants voice in a single study
Continued
4. Development - using the findings from one
method to help inform the other method
5. Expansion - seeking to expand the breadth
and range of research by using different
methods for different inquiry components
Conclusion
Thank You