Documente Academic
Documente Profesional
Documente Cultură
Strategic
Management and
Competitiveness
INGREDIENTS OF SUCCESS
Queen Elizabeth &
The House of
Windsor
Goals
Understand
ing the
Environmen
t
Resource
Appraisal
emphasis on building an
EFFECTIVE
IMPLEMENTATION
Long term,
simple and
agreed
objectives
Profound
understandin
g of the
competitive
environment
Objective
appraisal of
resources
WHAT IS STRATEGY?
Distinguishing strategy from tactics:
Strategy is the overall plan for deploying
resources to establish a favorable position.
Tactic is a scheme for a specific maneuver.
Characteristics of strategic
decisions:
Important.
Involve a significant commitment of
resources.
4
Not easily reversible.
IMPORTANT DEFINITIONS
RISK
An investors uncertainty about the economic
gains or losses that will result from a particular
investment
ABOVE-AVERAGE RETURNS
Returns in excess of what an investor expects to
earn from other investments with a similar amount
of risk
AVERAGE RETURNS
Returns equal to those an investor expects to earn
5
from other investments with a similar amount of risk
FIRST
External environment and internal
organization are analyzed to determine
resources, capabilities, and core
competenciesthe sources of strategic
inputs.
NEXT
Vision and mission are developed;
strategies are formulated.
6
THEN
Strategies are implemented with the goal
of achieving strategic competitiveness and
above-average returns.
DYNAMIC PROCESS
Continuously changing markets and
industry conditions must match evolving
strategic inputs.
HYPERCOMPETITION
by
characterized
10
Strategic flexibility is
important!
14
15
Vision
A picture of what the firm wants to be and, in
broad terms, what it wants to ultimately achieve.
A vision statement is short and concise, making it
easy to remember. Also, a vision tends to be
enduring.
It articulates the ideal description of the
organization and gives shape to its intended
future.
16
Mission
The vision is the foundation for the firms
mission.
The firms mission is more concrete than its
vision.
A mission specifies the business or businesses
in which the firm intends to compete and the
customers it intends to serve.
, whereas its mission can change in light of
17
Examples:
Our vision is to
Mission
EXTERN
AL
I/O
MODEL
INTERN
AL
RESOUR
CEBASED
MODEL
19
THE I/O
MODEL OF
ABOVEAVERAGE
RETURNS
20
THE
RESOURCEBASED MODEL
OF ABOVEAVERAGE
RETURNS
21
CLASSIFICATION OF
STAKEHOLDERS
22
CLASSIFICATION OF
STAKEHOLDERS
Trade-offs
must be made in situations whe
References
1. Ireland, RD., Hoskisson, R. & Titt, M. 2013. The
Management of Strategy Concepts (10e) So
uth-Western
2. Grant, R. 2013 Contemporary Strategy Analy
sis (8e) Wiley
25