Choo Kam Thong (Asir)

Choo Kam Thong (aSir)
aSir (Choo Kam Thong ~ Master of Design in Communication Design)

Master of Design
(in Communication Design)
Swinburne University
Melbourne, Australia
016-685 7375
019- 360 7633
choo_kam_thong@yahoo.com
GRADING GUIDELINE

GRADING GUIDELINE

GG 1.1:
This is a Standard Assessment Marking Schedule to be undertaken, by the
lecturer-in-charge, for the purpose of grading the student’s project on the set
guidelines to ascertain the competency of an individual student’s progress

during the course.
GRADING GUIDELINE

GG 1.2 :
The criteria set is a measurement to gauge the capability and progression of
skills, technical competency and technology to form a general

appraisal of design intent.
GRADING GUIDELINE

GG 1.3:
The marking of all students’ project work is to be carried out on the scheduled
Assessment Date.
GRADING GUIDELINE

GG 1.4:
The project requirements are as set out in the Project Brief and the Criteria.
Please be reminded that although there can be focus on certain outcomes, the
Assessment will be based on the Project Brief and the Marking

Criteria outlined.
1.1 PROJECT DEVELOPMENT ~ PROBLEM ANALYSIS

. . . EXCELLENT . . .
PA-E1 . . .
Has very intelligently and clearly analysed the nature of the task, problem or
issue.
PA-E2 . . .
Has questioned the views of others and seen all sides of the argument.
PA-E3 . . .
Has shown outstanding open-mindedness and
objectivity.

. . . GOOD . . .
PA-G 1 . . .
Has satisfactorily analysed the nature of the task, problem or issue.
PA-G 2
Has shown awareness of the differential importance of the various
elements but may not be consistently open-minded or
objective.

. . . FAIR . . .
PA-F1:
Has shown little or no analytical understanding.
PA-F2:
Is unable to establish hierarchies of importance.
PA-F3:
Follows slavishly the views of others. Is unable to perceive own
prejudices.
1.2 PROJECT DEVELOPMENT ~ RESEARCH

R-E1 . . .
Has researched the issue thoroughly in breadth and depth.
R-E2 . . .
Has effectively selected and evaluated the materials and made very
successful use of it.

. . . GOOD . . .
R-G1 . . .
Has researched the issue satisfactorily.
R-G2 . . .
Has shown satisfactory ability to select and evaluate material, but may not
be equally strong on both.

. . . FAIR . . .
R-F1 . . .
Has failed to research the issue adequately.
R-F2 . . .
Has carried out no first-hand enquiry.
2.1 COMMUNICATION ~ ORAL COMMUNICATION

OC-E1 . . .
Speaks very fluently.
OC-E2 . . .
Shows excellent variety of pace and intuition.

OC-E3 . . .
Achieves good rapport with audience.
OC-E4 . . .
Structures material well and uses repetition and emphasis very
effectively.

. . . GOOD . . .
OC-G1 . . .
Speaks competently sometimes but rather reliant on written notes.
OC-G2 . . .
Is not wooden and maintains the attention of the audience quite well.
OC-G3 . . .
Material is fairly well-structured.

. . . FAIR . . .
OC-F1 . . .
Speaks hesitantly.
OC-F2 . . .
May read entirely from notes.
OC-F3 . . .
Makes little sense if relating to an audience.
OC-F4 . . .
Material badly structured.
2.2 COMMUNICATION ~ WRITTEN COMMUNICATION

WC-E1 . . .
Writes very well with appropriate style.
WC-E2 . . .
Text is elegant and persuasive and is structured clearly and
logically grammatically accurate and spelt correctly.

. . . GOOD . . .
WC-G1 . . .
Writes quite well with some sense of the appropriate style.
WC-G2 . . .
Text is reasonably well structured, clear, and logical with minor
mistakes in grammar and spelling.

. . . FAIR . . .
WC-F1 . . .
Writes very badly with no sense of style.
WC-F2 . . .
Text is difficult to follow with serious lack of clarity and
logic.
WC-F3 . . .
Weaknesses in grammar and spelling.
2.3 COMMUNICATION ~ VISUAL COMMUNICATION

VC-E1 . . .
Has chosen media with care and shows great skill in using chosen media.
VC-E2 . . .
Very successfully relates spoken or written communication with visual
communication.

. . . GOOD . . .
VC-G1 . . .
Has reasonably sound skill in choosing media and competent in
using media.
VC-G2 . . .
Is satisfactory in relation to spoken and written communication.

. . . FAIR . . .
VC-F1 . . .
Little skill in choosing media and poor level of competence in use.
VC-F2 . . .
Little or no grasp of relating Visual Communication with spoken or written
communication.
3.1 DESIGN POTENTIAL ~ CREATIVITY

C-E1 . . .
Demonstrates a highly fertile imagination.
C-E2 . . .
Shows excellent powers of invention in terms of originality
of concepts.
C-E3 . . .
Is not unduly bound by convention of precedent.

. . . GOOD . . .
C-G1 . . .
Demonstrate average powers of imagination.

. . . FAIR . . .
C-F1 . . .
Shows little evidence of imagination.
C-F1 . . .
Powers of invention are poor.
C-F1 . . .
Few ideas.
C-F1 . . .
Weak ideas.
3.1 DESIGN POTENTIAL ~ FUNCTION

F-E1 . . .
Produces a highly practical and workable solution.

. . . GOOD . . .
F-G1 . . .
Solution is reasonably practical and workable.

. . . FAIR . . .
F-F1 . . .
Solution is seriously impartial in one or more ways.
3.2 DESIGN POTENTIAL ~ USE of TECHNOLOGY

UoT-E1 . . .
Excellent grasp of technology.
UoT-E2 . . .
Has applied appropriate technology with great skill and
understanding.

UoT-E3 . . .
Demonstrates a high level of understanding of material and technical
processes.

. . . GOOD . . .
UoT-G1 . . .
Applies appropriate technology with satisfactory skills and
understanding, though not always with complete success in understanding the
materials and technical processes.

. . . FAIR . . .
UoT-F1 . . .
Poor grasp of technology.
UoT-F1 . . .
Little skills or understanding of materials and technical processes.
General Criteria Specific Criteria Graphic Design


Project Development Problem Analysis / XX %
Research / XX %
2. Communication Oral Communication / XX %
Written Communication / XX %
Visual Communication / XX %
3. Design Potential Creativity / XX %
Function/Usefulness / XX %
Use of Technology / XX %
TOTAL / 100 %
. . . 10Q . . .

Choo Kam Thong (Asir) - Marking Criteria 2010

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aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

This is a Standard Assessment Marking Schedule to be undertaken, by the

guidelines to ascertain the competency of an individual student’s progress

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

The criteria set is a measurement to gauge the capability and progression of

skills, technical competency and technology to form a general

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

Assessment will be based on the Project Brief and the Marking

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

2. Communication Oral Communication / XX %

3. Design Potential Creativity / XX %

aSir (Choo Kam Thong ~ Master of Design in Communication Design)

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