A.D.

Patel Institute Of Technology,

New V.V.Nagar.

Design Engineering
E-Commerce
Deepa Patel-130010107006
Krishma Patel-130010107016
Sneh Patel-130010107041
Vivek Patel-130010107042
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E-Commerce?
E-Commerce - Buying and selling goods and
services over an electronic system such as the
internet.

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Types Of Ecommerce

B2B-Business To Business.
B2C-Business To Consumer.
B2G-Business To Government.

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What is B2B E-Commerce?

B2B e-commerce is simply defined as ecommerce between
companies.
Examples:
Intel selling microprocessor to Dell
Heinz selling ketchup to McDonalds.

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What is B2C E-Commerce?

Business-to-consumer e-commerce, or commerce between

companies and consumers, involves customers gathering
information; purchasing physical goods or receiving products over
an electronic network.
Example:
Apple selling me a laptop.

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What is B2G E-Commerce?

Business-to-government e-commerce or B2G is generally defined

as commerce between companies and the public sector. It refers to
the use of the Internet for public procurement, licensing
procedures, and other government-related operations.
Example:
Business pay taxes, file reports, or sell goods and services to Govt. agencies.

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#1
Mobile-optimized sites
are the secret to
mCommerce success

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Three levels of mobile site optimization today

Non-Optimized

The website has at least one of the following issues:

content wider than screen, links too close together,
mobile viewport not set or text too small to read.

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Usable on Mobile

The desktop website is readable and usable

on mobile but there is no specific mobile
website or responsive design website.

Optimized

The website is either designed to adapt on all

mobile devices or specifically created for
mobile.

Optimized sites have a better conversion funnel at all stages of purchase

Optimized Sites Funnel

Non-Optimized Sites Funnel

Products viewed per user

2.3

Basket
8.2%

Purchase
8.4%

Conversion rate
1.6%

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x 1.3

x 1.5

Products viewed per user

2.9

Basket
12.0%

x 1.1
Purchase
9.5%

x 2.1

Conversion rate
3.4%

For optimized sites, number of

products viewed, add-to-basket rate
and purchase rate are higher than
non-optimized sites.
This results in a higher conversion rate
at 3.4% for optimized sites versus
1.6% for non-optimized sites.
Differences in purchase rates are not
very important the key is the
experience of browsing products and
comfort in adding them to the basket.

#2
This is why you want
an app

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Done right, apps convert visits to sales better than the desktop site
Mobile Retail* Conversion Rates
Retail

Apps convert at a higher rate. Partly, this

indicates that the user experience of
apps is better than desktop and browser.
It also reflects the fact that apps are
used by more loyal customers, leading to
higher conversion rates.

Travel

1.2x
1.7x

In retail, consumers using the app

convert at a rate three times higher than
those using a mobile browser.

1.7x

1.7x

Mobile Browser

With travel, the conversion rate for apps

is almost two times that of mobile
browser.

Desktop

App

Mobile Browser Desktop

App

* Retailers that have over 25% of eCommerce transactions on mobile. Of those mobile transactions, more than 10% are from mobile apps and the rest from mobile browsers.
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Apps deliver higher conversion rates because they provide a much better
product browsing experience
App Funnel
Mobile Browser Funnel
Products viewed per user

Basket

x 3.3

x 1.2

Purchase

x 0.8

conversion rate

x 3.0

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Products viewed per user

Basket

Purchase

conversion rate

Shoppers view more than three times

the number of products on apps than
on mobile browsers because of a
more engaging user experience.
As a result of seeing these products,
many more are added to the basket.
This results in apps having three times
the conversion rate of mobile
browsers.

Getting More Specific.

E-Commerce

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Mobile

Application

Personalization

A Normal Typical Shoe Which Is Same as Other Who Owns The Same Product.

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But What If You Can Customize It As You Want Like,

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Or Some More Options

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Online Customization

Online customization provides superior customer

value by producing goods and delivering services
that meet individual customer needs.
Why the Attraction of Customization?
Customization has become increasingly significant to brand-name companies
because its now part of a broader trend that shifts from viewing customers as
recipients of value to co-creators of value. Rather than being passive, the
customer is now becoming a part of the product development process.
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Online Customization

I Built It, Therefore I Own It

I Own It, Therefore It Is Awesome
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Online Customization

Consumers are willing to pay more for customized items

Customization is more appealing to women
Maintain the fine line between effort and value

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Nike Is Just Example We can Customize On Products Like

-T-Shirts
-Watches
-Hoodies
-All Stationary Products (Pen, Diary, Books).

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THANK YOU!

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