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Learning Objectives
1. Define electronic commerce (EC) and
2.
3.
4.
5.
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Learning Objectives
6. Understand the elements of the digital
world.
7. Describe the drivers of EC as they relate to
business pressures and organizational
responses.
8. Describe some EC business models.
9. Describe the benefits of EC to organizations,
consumers, and society.
10. List and describe the major limitations of EC.
Copyright 2012 Pearson Education
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Electronic Commerce:
Definitions
and
Concepts
e-business
A broader definition of EC that includes not just
the buying and selling of goods and services,
but also servicing customers, collaborating with
business partners, and conducting electronic
transactions within an organization
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Electronic Commerce:
Definitions
and
Concepts
MAJOR EC CONCEPTS
Pure Versus Partial EC
EC Organizations
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Electronic Commerce:
Definitions
and
Concepts
ELECTRONIC MARKETS AND NETWORKS
electronic market (e-marketplace)
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People
Public policy
Marketing and advertising
Support services
Business partnerships
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The support of EC
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BUSINESS MODELS
Revenue Models
value proposition
using EC
Functions of a Business Model
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Benefits, Limitations,
and Impacts of Electronic
THE BENEFITS AND IMPACTS OF EC
Commerce
EC as a Provider of Competitive
Advantage
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Managerial Issues
1. Is EC real?
2. Why is B2B e-commerce so essential and
successful?
3. Which EC business model should I choose?
4. How can we exploit social commerce?
5. What are the top challenges of EC today?
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Summary
1. Definition of EC and description of its various
2.
3.
4.
5.
categories
The content and framework of EC
The major types of EC transactions
E-commerce 2.0
Description of social commerce and social
software
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Summary
6. The elements of the digital world
7. The drivers of EC
8. The major EC business models
9. Benefits of EC to organizations, consumers,
and society
10. Limitations of e-commerce
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