p
  

     
         

( with reference to India Infoline Limited at
Hyderabad)

÷




  
 ÷ 

Company Introduction

 

 
p one stop financial services shop, most respected for quality of its advice, are a
one- stop financial services shop, most respected for quality of its advice,
personalized service and cutting-edge technology.

 
  

India Infoline vision is to be the most respected company in the financial services
space.
    
w §o study how Online trading and Demat account process takes place.

w §o study the perception of investors regarding stock trading at Hyderabad.

w §o know how much potentiality has India Infoline Ltd., of De-mat and §rading
account opening at Hyderabad.


 

à §he India Infoline group, comprising the holding

company, India Infoline Limited and its wholly-owned
subsidiaries, straddle the entire financial services
space with offerings ranging from Equity research,
Equities and derivatives trading, Commodities trading,
Portfolio Management Services, Mutual Funds, Life
Insurance, Fixed deposits, GoI bonds and other small
savings instruments to loan products and Investment
banking. India Infoline also owns and manages the
websites www.indiainfoline.com and www.5paisa.com
.
à §he company has a network of 976 business
locations (branches and sub-brokers) spread across
365 cities and towns. It has more than 800,000
customers.
 Úey milestones
à Incorporated on October 18, 1995 as Probity Research &
Services
à Launched Internet portal www.indiainfoline.com in May 1999
Ê  
 
à Commenced distribution of personal financial products like !"# $
Mutual Funds and RBI Bonds in ppril 2000
à Launched online trading in shares and securities branded as
www.5paisa.com in July 2000
à Started life insurance agency business in December 2000 as a
Corporate pgent
à Became a depository participant of NSDL in September 2001
à Launched stock messaging service in May 2003
à pcquired commodities broking license in March 2004
à Launched portfolio management services in pugust 2004
à Listed on NSE and BSE on May 17, 2005
à pcquired membership of DGCX; launched investment banking
services in 2006
à launched consumer finance business under the µMoney line¶
brand in 2007
à µBest broker- India¶ award from Finance psia; µMost Improved
Brokerage- India¶ award from psia money in July 2008
Corporate structure


  
Equity Broking, Investment Banking

&    












  
 
 %
  
  %      
  
à Member BSE, NSE Mobilization of personal à Corporate agent for à Member MCX, à Margin funding &
à Equities & investment products like ICICI Prudential Life NCDEX Financing
Derivative Broking à Mutual funds à Commodities à Got NBFC license
Insurance Company
à Depository à RBI Bonds Broking
Limited
Services à Fixed Deposits etc.
à Portfolio Membership of Dubai
Management Gold & Commodities
Exchange
Services
(Broking Service) (Distribution Service) (Corporate Agency) (Housing Finance) (Moneyline Credit)
 Market §imings:

à Normal Market / exercise market open time 09:00

hours
   '(      )*+##  ,
à Normal Market close 15:30
hours
à Set up cut of time for position limit/collateral value §ill
15:30 hours
à §rade Modification end time/ Exercise market 16:15
hours
§rading on BSE and NSE
à §o provide §ransparency,Efficiency and Depth to
market, BSE and NSE provide Screen Based
§rading on §rading Platforms called µBOL§¶ and
µNEp§¶.

à §hese platforms provide §rading Facility to

Brokers,Sub-brokers and their clients through
thousands of trading terminals spread throughout
the nation.
BOL§ (BSE: 532636)
~
  ~
~
~
Stock exchange
à §he Bombay Stock Exchange (BSE)
à National Stock Exchange of India Ltd (NSE)
à India Infoline is a member of both BSE and NSE

à India Infoline Ltd., (Script)

w BSE: 532636
w NSE: INDIpINFO

à p forerunner in the field of equity research, India

Infoline¶s research is acknowledged by none
other than Forbes as µBest of the Web¶ and µ«a
must read for investors in psia¶.
   

   
O
 
OO


 
à p ( ( , or equity market, is a private or public market

for the trading of company stock and derivatives at an agreed

price; these are securities listed on a stock exchange as well as
those only traded privately.

à §he size of the world stock market is estimated at about $36.6

trillion US at the beginning of October 2008.

à §he total world derivatives market has been estimated at about

$791 trillion face or nominal value,11 times the size of the entire
world economy. 14
÷
÷  



à Hedgers

w Reduce risk

à V eculators

w et on future movements ± leverage

à prbitrageurs

w §ake advantage of discre ancy in rices

15
   -+
Dematerialization is the process of converting physical shares (share certificates)
into an electronic form. Shares once converted into dematerialized form are held in
a De-mat.
 S  -+
§he process of getting the securities in an electronic form, converted back into the
physical form is known as Dematerialization. pn investor can rematerialize his shares by
filling in a Remat Request Form (RRF).
§he whole process goes on as follows: ---
˜
  





 § ./+ 0     
 
~
 

 ~ 


Valaried 42
Velf-em loyed 32
Retired 8
Others 18
§otal 100

~
   


•   

•



  

 

 
   
  
    
   

0§ÊS Sʧp§
0

§he study was conducted only on investors who are classified on the basis of the
occupation, respondent among the salaried are 42%, self-employed are 32%,
retired are 8% and others are 18%.§he possible of the respondent is dominated
by salaried followed by self-employed which may lead to positive impact on
Online trading.
 § .!+ § 
     
 
§


 ~ 





<utual Funds 12

Equity Vhares 39

IPO 07

Commodities 22

Derivatives 15

Insurance 05

§otal 100

0§ÊS Sʧp§
0

Majority of investors are looking forward to invest in equity shares

constituting 39% of the sample. §his is followed by Commodities with 22% and
Derivatives with 15%, Mutual Funds with 12%, IPO with 7% and Life Insurance
Policy with 5%. Even though this is a high risk preposition it generally tends to
bring high returns. §herefore, as most of the investors wish to invest in equity,
there is huge potential of Online share trading & Demat a/c.
 § .!+ §he cross table of investors which preferred to
investment in various Portfolio and respondent satisfaction
with services

~

 

 <
  
  
 
   §

      

V

5 17 3 10 4 2 41

V



4 8 2 5 3 2 24

2 10 2 4 6 1 25

1 4 NIL
3 2 NIL 10


˜
  ˜  ˜
 § .#+ §     
    
 



~ 


Liquidity 25
Vource of income 25
15
§ax enefit
Ca ital a reciation 25
Others 10
§otal 100

0§ÊS Sʧp§
0

75% people are interested in (25%) liquidity, (25%) source of income and (25%)
capital appreciation. pnd remaining 25% are interested in (15%) tax benefit, and
(10%) others.
 § ."+ §    (  
       
§  




 ~ 


Risk 30
Returns 45
oth 25

§otal 100

0§ÊS Sʧp§
0

75% people are considered the factors risk as well as returns but, only 25%
considered the both risk and returns factor.
 § .1+ § (    (   
 
!  
~ 



Partial 55

Com leted 25

Nil 20

§otal 100

0§ÊS Sʧp§
0

On that basis, we conclude that 25% people know about the securities
investment and 20% people know nothing about the securities investments and
55% people have partial knowledge about it, so, some promotional activities are
required for increasing the awareness about security market.
 § .*+ §     p2 3 § p2  
 
! 
 ~ 


Ves 70
No 30
§otal 100

0§ÊS Sʧp§
0

pmong the sample, only 70% own a Demat account and §rading account. §he
rest 30% do not own a Demat account and §rading account because of being
unaware of the concept. §his also indicates the low awareness levels among
potential investors regarding various institutions providing online trading and
Demat services.

 4     5 1)  ,
§ .* p+ §
    %  p2
! 
 ~ 


Ves 70
No 30
§otal 100

0§ÊS Sʧp§
0

pmong the sample, only 70% own a Demat account and §rading account. §he
rest 30% do not own a Demat account and §rading account because of being
unaware of the concept. §his also indicates the low awareness levels among
potential investors regarding various institutions providing online trading and
Demat services.

 4     5 1)  ,
§ .* p+ §
    %  p2

~  ~ 

 "



India Infoline Ltd. 30 43%

ICICI Direct.com 12 17%

Vhare khan 15
21%

Reliance <oney 09 13%

pny Other 04 6%

§otal 70 100%

0§ÊS Sʧp§
0

§he survey shows that, out of 70 investors who are aware of Demat, 43% own a
Demat and §rading p/c at India Infoline, 17% own a Demat account and §rading
p/c at ICICI direct.com, 21% own a Demat and §rading p/c at Share Úhan, 13%
own a Demat and §rading p/c at Reliance Money and 6% are rest of the
investors at any other company Demat and §rading p/c sample. §his reveals the
brand visibility of Demat services at Hyderabad.

 4     5 1)  ,
§ .* + §        
   

 

Ú! 


 ~ 


 "




Internet 25 36%

§elevision 08 11%

Financial pdvisor 15 22%

Friends 07
10%

News a er & 10 14%

<agazines
pny Other 05 7%

§otal 70 100%

0§ÊS Sʧp§
0

§he analysis shows that 11% of the investors consider § as the most important
source of information regarding Demat account. §his is followed by Internet with 36%.
14% of the investors preferred Newspaper & Magazines as the information media. 22% of
the investors Financial pdvisor as financial investment regarding giving the
information.10% of the investor are friends through information and remaining are 7% other
sources information. §his shows that Financial pdvisor and Internet adµs provide most of
the information regarding Demat services. §his also shows that respondent is oriented
towards seeking dedicated also and therefore may be better investor.

 0    %5 !)  ,
§ .* %+ §
    %  p2

#
! 
 ~ 

 "





~ 
India Infoline Ltd. 12 40%

ICICI Direct.com 07 23%

Vhare khan 05 17%

Reliance <oney 02 7%

pny Other 04 13%

§otal 30 100%

0§ÊS Sʧp§
0

§he survey indicates that those who are aware of Demat account and do not
possess Demat account intend to open their Demat account at India Infoline Ltd. as 40%.
23% of the investors intend to open their Demat account at ICICI Direct, 17% of the
investors intend to open their Demat account at Share Úhan, 7% of the investors intend to
open their Demat account at Reliance Money and remaining 13% are any other. §his
shows the brand visibility and preference among the investors.
 § ./#+ §
 
 

 


  ~ 



Ves 90

No 10

§otal 100

0§ÊS Sʧp§
0

Considering the data collected it was found that 10% of people think that broking
facility of India Infoline is better than its competitors while 90% think that it¶s the
vice-versa.

 4                 (
 5
*)  ,
§ ./# p+ §
 
 

 



 ~ 


 "


 

O erating Ex enses 15 17%

rokerage charges 20 22%

Quality of service 30 33%

Demo¶s & other 05 6%

assistance

Periodic holding 15 17%

statement

Others 05 6%

§otal 90 100%

0§ÊS Sʧp§
0

pccording to the survey, the investors are mainly 33% influenced by quality of
service and brokerage charges are 22% provided by the broking agency. Other factors
regarding online services do not seem to have much influence on investors. §his shows
that only those financial institutions that can prove their better quality of service can grab
the market share.
 § ./# p/+ §he cross table of investing companies preferred
and respondent satisfaction with services


 
 $  % 
 &'   
 §

~  
    
  
    
  



  5 8 12 2 5 NIL 32

(


 3 4 8 1 3 NIL 19


   2 3 5 2 3 NIL 15
)  < 4 3 3 NIL 2 NIL 12
 
 1 2 2 NIL 2 5 12

§
 ˜ 
  ˜  

0
0

à §he awareness levels among investors regarding
Demat account and related services are moderate.
à §he brand visibility of financial institutions providing
online trading and Demat services is very low.
à §elevision, Newspaper, Financial pdvisor and Internet
are the most important sources of information for the
investors regarding Demat services.
à Relationship manager changes many times, it creates
problem for the offline customers.
à People want to invest their money in the security
market but they have not the proper knowledge.
à Lack of promotional activities undertaken by India
Infoline Ltd., at Hyderabad.

6Ê
§
0

à Provide the facility of free demonstrations for all.
à More number of workshops, seminars, and
awareness programs etc. Must be conducted
regarding Demat services and online trading and their
benefits so as to bring up the awareness levels and
channelize the potential investment.
à §here should be a limited number of clients under the
relationship manger. So that he can handle new as
well as old customer properly.
à Introduction of more private players can help to
increase the awareness levels regarding Demat and
online trading services.
%0%6

0

§        +
à Many banks make the process of opening a Demat account a
cumbersome one by making numerous enquiries about the
customers as the process needs it.
à §he charges involved in opening a Demat account are soaring.
Even the other associated charges like transaction charge,
statement charges and pledge charges are very high.
§       +
à Securities can be held safe in a Demat account. §his evades the
disadvantage of holding physical share certificates like wear and
tear, damage to securities, loss of securities etc.
à Demat account also helps the investors to purchase the shares
in primary market.
à Dematerialization eases the process of selling the securities
thereby helping the investor to earn decent income.
§ p07 468