VIDEO WATERMARKING

P r e s e n t e d b y: K.Nihal Reddy(070)
G.Shiva Kumar(082)
T.Nishanth(106)
G u i d e d b y: -

Prof. K.Usha

CONTENTS

Introduction
Types of watermarking
Desired properties
Need for video watermarking
A generic approach to watermarking digital data

Structure of a Typical Video Watermarking System

An algorithm of video watermarking

Attack on watermark
Applications of watermarking
Conclusion
References

INTRODUCTION
Definition: A digital watermark is a digital signal or
pattern inserted into a digital document such as
text, graphics or multimedia, and carries
information unique to the copyright owner.
Video

concept.

watermarking is an extension of this

Image

Video

Audio

Types of Video Watermarking

1.Visible watermarking
Visible watermark is a translucent overlaid into
an image and is visible to the viewer. Visible
watermarking is used to indicate ownership and
for copyright protection.
its use : 1. To discourage unauthorized usage.
2. As an advertisement

Original

NSN
Watermar
k
Watermarked

2.Invisible watermarks
Invisible watermark is embedded into the data in
such a way that the changes made to the pixel
values are perceptually not noticed. Invisible
watermark is used as evidence of ownership and
to detect misappropriated images.
Its main use is to send secret information.

Original
Image

Watermarked
Image

DESIRED PROPERTIES
Robust

Video watermarking ( frame averaging, frame

dropping, frame swapping... )
Recoverable

from a document
Removable by authorized users
Low error probability
Provide the original information embedded
reliably
Capacity
Invisible

Need for video watermarking

Protect

copyright of a data.
Video Watermarking can help
Prove ownership
Identify a misappropriating person
Trace the video dissemination
Broadcast Monitoring
Video watermarking introduces some issues not
present in image watermarking
Frame averaging, frame dropping, frame
swapping

A Generic approach to watermarking

digital data
There are 3 main processes involved in
watermarking
1. Insertion of a watermark
2. Detection of a watermark
3. Removal of a watermark

watermark insertion unit

The

user key , input video and the watermark

are passed through a watermark insertion unit.

This

results in a watermarked video.

Watermark Extraction Unit

Two phases:1. Locating the watermark
2. Recovering the watermark information.

Watermark Detection Unit

Consists of :An extraction unit to first extract the watermark.

Compare it with the original watermark
inserted.
The output is Yes or No depending on
whether the watermark is present.

FLOWCHA
RT

Algorithm for Watermark Embedding

using LSB
Technique
First the video is divided in number of frames using MATLAB

function in bmp file format(bmp file format is uncompressed

file format & this format restores the binary data in much
safe way).
Then the number which we need to encrypt (as a key) is
converted in binary form.
This key number is then placed in message at LSB position.
Then for each frame ,message is watermarked at respective
LSB position.
At end all frames are again combined and video is formed
with uncompressed file format to restore the data integrity.
While extracting we get the exact message image and the
key encrypted into the message image.

APPLICATIONS OF WATERMARKING

Owner Identification

Piracy prevention in CDs

Hidden communication

Transaction Tracking

Content Authentication

Broadcast Monitoring

Device Control

Automatic monitoring of copyrighted material on

the Web

CONCLUSION
Digital watermark is an important step toward management

of copyrighted and secured documents. Any kind of digital

data like video (consists of image frames), audio, text can
easily watermarked.
Visible watermarking technique is used by the Television
channels to restrict the illegal transmission & broadcasting of
T.V. programs by inserting the watermark at the corner of the
channel signals.
Illegal use of the watermarking technique can be done by the
terrorists or Other persons who are against the community by
transferring the hiding information through watermarks.
But there are watermarking agents which act as a detective
through the transmission & reception of data/information.
So, the watermarking technique is very much popular in
these days, only thing we need now days is recovery of
Digital watermark if there is attack on it.