Indian Media scenario

Print : 94, 0067 news papers

Radio: 1000 FM stations
expected by III Phase
TV :
800 TV channels
389 TV news channels
60 million DTH connections
Mobile: 1 Billion expected
connections
Internet: 200 million users. Growth13%

The Media industry 201318

Projected revenues in billion INR 201217
Television
Print
Radio
Music
Film
Digital
advertising

Total

2013

2018 E

CAGR (201217)
16.2%
9.0%
18.1%
13.2%
11.9%
27.7%

417
243
14.6
9.6
104.4
30.1

885
374
33.6
17.8
219.8
102.2

965

.
. 18.4%
2,245

Beaming All Around

Broadcasting Distribution

TV house holds 160 million

Cable- 140 million subscribers
DTH 36 million
IP TV 0.5 million
Mobile TV
HITS Head end in the-sky . All pay
channels are down linked to a hub for
satellite link to all cable operators.
Terrestrial Television

CAS
Cable coverage 93%
Digital Addressable system
Digitalisation enables efficiency
Provides conditional access
Allows Triple play: TV, phone &
internet
Compete with DTH and IPTV
TRAI time frame
Cable TV act

Internet &TV
News

News :
Participatory
Social
Diverse
Partisan

New Ecosystem of
News
Amateur Videos
Video sharing Web
sites
Twitter
Wiki Leaks
Al Jazeera
Crowd Sourced
Journalism

Information Explosion
Net work society
Re defining
national
boundaries
Integration of
telecommunication
and broadcast
technologies
Automation and
artificial
intelligence.

The nature of Web

Humongous amount of
information generated
each day
Revolutionary change in
communication
The unparalleled benefits
of the net and Social
media.
Freedom of expression Vs
Privacy
The Dark net
Largest ungoverned

FACEBOOK
Crossed Billion active monthly users in2012
Features: Wall, Pokes, Photos (60 -200),
Status, chats, news feed, Gifts, Market
place(free classified ads)
Game maker Zynga (2011) 90% of sales
from face book
Red Bull (energy drink) 26 million fans 2012.
Coca-cola 38 million fans. Fans post on the
wall.

TWITTER
Twitter for making broadcasts more
interactive.
Twitter and Indian Evacuation in
Libya.( Vessel red star I at Misratah)
Twitter and Business
Twitter and Obama election
campaign

You Tube
Founded by Chad Hurley, Steve Chen
and Javed Karim employees of Pay
Pal. 2005
By 2012 four billion videos streamed
per day
60 hours of videos uploaded per
minute.
Marketing on You Tube.
Payment by you tube for number of
hits and business model.

New Media Cell

Cell in the PMO- a dedicated team
Modi is followed by 66 million people
on twitter, PMO 2.6 million, Home
Minister 2.5 Lakhs and Rahul Gandhi
less than a lakh.
FB has over 22 million followers of
Modi, PMO has 5.6 million.
Sports ministry has 439 followers on
twitter and 7000 on FB

Indian Media scenario

Growth 2012-17
Print :
9.3%
Radio:
15.6%
TV :
17.9%
Internet:
29.8%
(Internet 124-400 million users
by 2017)

Using Multiple Platforms

Writing for Print media. What is Journalism ?
Writing for broadcast media. What are
broadcasting skills?
Are Broadcasters born or made?
How do we use the medium of television?
The Internet provides immense possibilities.
What are the responsibilities of those using
the media?

COMMUNICATING WITH VISUALS

Broadcast language and attention

span
Types of visuals
Writing to Visuals
Visualization
Facing a camera

On line writing
Whole range of Media
(Hyper) Text
Audio
Video
Still images
Animation
Flash interactivity
Blogs
Micro blogging
Social networking/face
book/twitter
Poll surveys/e mail etc.

WEB WRITING

KNOW YOUR AUDIENCE

THINK FIRST - AND THINK DIFFERENT
TAILOR YOUR NEWS GATHERING
WRITE LIVELY AND TIGHT
EXPLAIN
NEVER BURY THE LEAD
DON'T PILE ON

WEB WRITING

SHORT BUT SWEET

BREAK IT UP
ELIMINATE THE GUESSWORK
DO NOT FEAR THE LINK
TAKE RISKS . . . BUT REMEMBER THE
BASICS

Pillars of Journalism
Accuracy: Broadcast information should
be correct. Conflicting information should
be assessed and placed in context.
Mistakes should be corrected.
Impartiality: Journalists should not be
financially, politically or emotionally
involved in the story they are reporting on.
They should not write reports in return for
cash or favours.
Fairness: Journalists should be honest
and not mislead interviewees, sources of
information, or their audiences.

Ethics of TV Journalism
Libel/Defamation: Exposing to public scorn.
Journalistic defense : Truth, privilege and
fair comment-matter of public interest
False light
Sting operations
Conflict of interests
Reenactments and staging
File footage / ethics of editing audio &
video

Thank you
Prof.S Raghava Chari
chari2k@gmail.com