Introduction To Strategic

Management
(BB2210)
NAME

ID. NUMBER

LEONG KAR YIEN

2013.05.0010

MALATHI A/P ANANTHAN

2013.01.0013

MISHANTARAN A/L

2013.05.0030

SILVARAJAN

Background
College TAFE Seremban (KTS) was
established in 1988 by the Maju Institute
of Educational Development (M.I.E.D).
The aim of providing affordable highquality technical and professional
education for Malaysians and foreign
students.
The collage has produced about 40,000
skilled and knowledgeable graduates who
are all pursuing successful careers in
business and industry.

Mission and Motto

Mission of College TAFE Seremban is to contribute to our nation's prosperity by
improving the skills of the people of Malaysia. This will be achieved through:
Developing leadership and innovation in educational development and services.

Promoting standards, which reflect best teaching and management practices.

Recognition of professionalism for students to meet those standards.
Demonstrating quality management practices in total administration.

Constant upgrading and development of courses provided and seeking local

and external affiliation.
MOTTO
MAKE THE SMARTEST MOVE!

Partner of Tafe College

Malaysian Qualifications Agency.
Jabatan Pembangunan Kemahiran.
National Association of Private
Education Institustion.
Jabatan Perkhidmatan Awam
Toyota Technical Education Programme.
Malaysian Association of Private
College and University.
Asian Institute of Medicine Science and
Technology.

list 5 strength, weakness, opportunities,

and threat of Tafe college
Strength

Weaknesses
inadequate resources for

Internet Resourcing Facility

recruitment, retention, advising,

Advantage in mastering English

and marketing
underdeveloped campus life and

language.

facilities
Approved
Training

Toyota

Technical Lack of public transport ( bus,

Customized
KTM )

Centre/

training provider

Lack of student

Excellent Facilities - Laboratories,

Workshops,

Aircraft

Hangar,

Lecture Theatres and Auditorium.

Zero

Interest

on

monthly

payment (by instalment).

fee

Aging technology and equipment

Opportunities

Change college to

SO
o

university

prime minister had

increase the budget for
skill student and PTPTN
increase.

Create a topic for

university involve

college, e.g. green

diploma, foundation,

environment, stop

degree program, and

animal cruelly

courses such as Hotel

basketball and

Management

badminton court

New Programs for JPK

accredited programs/
First private College

Manufacture
swimming pool,

Well recognised more

Student /Classes/ MQA -

Consider mobile
marketing

Win over mum and

dad

apply more

Institute foreign

quantitative research

course

techniques (outdoor)

The fair student

extent of their

with NGV programmers/

restart the whole

satisfaction with

Unique Courses- NGV,

subject

college facilities

Imitation of share

(canteen, toilets,

transaction

classroom

Aircraft Maintenance

Promoted colleges to o

master program.

so that the student will

WO

Student Support of

Threat
Population

ST
o

decrease in
surrounding areas

affects enrolment
growth

Huge of university
in Malaysia
Technology

development
Academic building
erosion and wear
High school

Approved aeroplane to

LCD computer and I

aircraft students.

pad can be used for

Maintenances facilities

teaching and

on time. (1 month once)

learning.

A faster internet facility o

Provides college bus

to student/ expand the

drive student from

internet area.

KTM to college and

Establish more

college to KTM.

language program
o

WT

Promoted college to

Provide own transport

university and

(zero fees for student)

degree program.
o

Expand the college

students

area and

preference for

repaint/maintenance

KL(town) college/

College.

university

More advertisement
attracts the student

Background of Nokia Company

Nokia Corporation is a multinational communications
corporation, focused on delivering products and services
in the wired, wireless telecommunications, and
information technology industries.
Headquartered in Keilaniemi, Espoo, Finland, Nokia is one
of the fastest growing companies in the world. Presently,
they have more than 120,000 employees across the
world with annual revenue of 50 billion as of 2008.
Nokia currently produces a wide variety of mobile
phones and smartphones in addition to a handful of
accessories. In addition to concentrating on mobile
telephones and IT devices, Nokia also offers digital map
information, navigation services, and Internet services.

There are five key stages of

the product life cycle
Introduction initial sales are made to innovators, consumers who enjoy trying
new products, but these are insufficient to recuperate development costs

Growth sales being to increase rapidly as the product gains popularity among
the early majority. It is at this stage that profits are first generated.

3) Maturity this is the longest stage and generates the majority of a products
sales and profits from the late majority. To milk the product for as much profit as
possible, extension strategies are often implemented to pro-long the maturity
stage.

4) Decline eventually all products stop selling, such as VHS tapes. As expected,
sales begin to decline until the product is no longer profitable.
At each stage, marketers should adapt their marketing strategies to the external
changes in the market place. Lets take a look at how Nokia Co have used the
product life cycle to successful grow Nokia into one of the most consumed drinks
in the world.

 Introduction
In 1992,Launced its First Digital handheld GSM Phone ,The Nokia
1011
Launched very few models due to lesser demand & innovation
Sold both GSM & CDMA phones
Launched 1st model Nokia 2100 with Nokia tune
2110 was 1st model capable of sending/receiving message
Growth
Launched phones without external antenna
Had better features like games, alarm, ergonomic keypad, display
etc.
Models like Nokia 3310/3315 marked beginning of growth stage
Launched models like N95 to compete with Apples i-phone

Maturity
Launched a lot of touch screen models
Dropped Mobile Prices.
Launched Qwerty + touch model N-97
Most Profit Gained.

 Decline
Nokias poor product design which did not
attract consumers.
Shifted focus on Windows as its main OS
Strong Dependence on brand equity.
Changing technological Environment.