Documente Academic
Documente Profesional
Documente Cultură
MPE 15
Feb 22, 2015
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Ontimeauditor.com
Tracking late shipments for frustrated consumers
Potential refund
Enrolling FedEx and UPS are its partners
Clear savings
For $120 a year, customer could save $1000, thus
creating value of $ 880
How much value gets created in the lifetime? LTV
equation
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Apple - B2C
powerful hook
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CREATING VALUE
Value Creation (also called Value Added)
Value is created anytime an action is taken for which
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CAPTURING VALUE
The concept of value creation says nothing about
profit.
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value
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Metal Box;
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photographers
Innovation in coated paper mounted on a roll
Failed quality of image not professional
A potential failure looked at a different way.
Right product for a wrong segment.
From professional photographers to ordinary people
a tectonic shift in mindset. you push the button, we
do the rest
3M post it a near similar case
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company
the performance
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8.
1. INNOVATION
ABILITY TO ATTRACT
2. ABILITY TO ATTRACT
TALENTED EMPLOYEES
TALENTED EMPLOYEES
3. ALLIANCES
INNOVATION
4. QUALITY OF MAJOR
BRAND INVESTMENT
PROCESSES, PRODUCTS, OR
TECHNOLOGY
SERVICES
ALLIANCES
5. ENVIRONMENTAL
QUALITY OF MAJOR
PERFORMANCE
PROCESSES, PRODUCTS, OR 6. BRAND INVESTMENT
SERVICES
7. TECHNOLOGY
ENVIRONMENTAL
8. CUSTOMER SATISFACTION
PERFORMANCE
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