LOGICZ CAF

BUSINESS PLAN
GROUP MEMBERS:
1. NG LEK YUEN [0324010]
2. CLARA LEE [0324495]
3. LIM PEIDI [0324272]
4. SHAZLEEN [0324367]
5. NAZRUL KAMSOL [0325540]

BUSINESS BACKGROUND

OUR MISSION
To provide a platform to educate, engage and
create a community through board games.

OUR MOTTO
Board games are life, learning and
fun in a box or out of the box.

LOGICZ CAF LOGO

CAF LOCATION
Lot no 124, Jalan Cerdas, Taman Connaught,
Cheras, 56000, Kuala Lumpur, W.P, Malaysia.

PRODUCT AND SERVICES

PROVIDED

Coffee and Finger Food

Sell & Rent Board Games

Provide a Comfortable Place to Have

Fun

CAFE INTERIOR DESIGN

EXAMPLES

WHY BOARD GAMES CAF?

Area contains a lot of Bank, Offices and Shops
Students from secondary school (SMKTC) & USCI university students
will come around to have lunch/dinner
Shop facing to highway which easy attract customers attention (Free
advertise)
A huge and long Taman Connaught night market will be held on every
Wednesday which also easy to attract customer

Size of

Cafs are becoming more

popular and are rapidly
increasing
The number of cafs in Klang
Valley,
Jakarta, Singapore, and
other major cities in Asia are
increasing rapidly, with a 7%

WHO ARE OUR CUSTOMERS?

1. Students
secondary school students (SMKTC)
University students from UCSI

2. Working People
Business shop owners
Bank clerks
Doctors and nurses

3. Family people
Stay in residential areas less then 200 m away

Customer Background

CUSTOMER MONTHLY INCOME

Come from middle range income families
(RM3000- RM12000 annually)

Place of Residence
Apartments
2-storey terrace house
Bungalow

Taste and Preferences of Customer

Like to drink coffee
and eat dessert
Like to spend time
with friends in a
caf

COMPETITORS
AROUND OUR CAFE

Comparison Table
Name of
Price
caf\
Affordable
characterist
ic

Serve main
Dishes

Leaf and
Bean Caf

Yes

Bookmark
Caf

yes

Life Tree Caf yes

Food taste
nice

Strength

Weakness

Yes

Fast take
away
beverage
service

Not much
space for
parking
during peak
hours

Yes

Good coffee
art

Small shop

Yes

Listens to
Very slow
customer
service
feedback and
constantly
changing
menu

LEAF AND BEAN CAF

Strength:
1. Nice interior design and
environment.
2. Fast take away beverage
service.
Weakness:
1. Food taste not really nice.
2. Does not have enough space
for customers during peak hour.

BOOKMARK CAF

Strength:
1. Good Coffee Art. Will do what you request
for.
2. Nearer to UCSI.
3. Serve main dishes.
4. Price is affordable.
Weakness:
5. Small shop.
6. Not enough parking space during peak
hours.

LIFE TREE CAF

Strength:
1. Near to USCI.
2. Nice interior design and environment.
3. Serve many types of dishes.
4. Listen to customers feedback.
5. Constantly change menu.
Weakness:
6. Very small space.
7. Food does not taste good.
8. Very slow service.

STARBUCKS COFFEE
Strength:
1. Super good coffee.
2. Provide good study environment.
3. A lot space and tables for customers.
4. Famous.
5. Very near to UCSI.
Weakness:
1. Does not serve main dishes such as
Lunch and Dinner dishes.
2. Expensive.

MA CASTLE
BOARDGAME CAF
(CLOSED)
A board game caf used to open near UCSI
but it is closed now.
Reasons of close down:
1.
2.
3.
4.

Located at 2nd floor (no ones know).

Not enough space for games and dining.
Really hard to find parking around there.
High shop renting price.

WHAT IS SO
GOOD
ABOUT US

Logicz Board game Cafe

The only board game caf with hipster-like ambience
that would attract teenagers.
Specialize in desserts and snacks.
Wide variety of board games
to play with.

Unlike any other cafes where people are busy looking at

their phone, this caf make sure people interact with
each other.

Re-live their childhood

memories

Memberships
Customer Pricing
MEMBERSHIP PRICING
RM 4/hr
RM 6/ 2hrs
NON-MEMBERSHIP PRICING
RM 6/hr

Food Pricing
Coffee
Americano [hot /ice]: RM8
Expresso: Single RM 6
Cappuccino [hot /ice] : RM9
Latte [hot /ice] : RM9

Latte: RM 12

Flavoured Latte RM12

[Hazelnut/Mint/Toffee Nut/Crme brle]
[Hot or Iced]: RM10
Mocha [ hot/iced] : RM10
Classic Tea
[Earl Grey/ Darjeeling/ Chamomile] RM7

Drinks
Lemon Tea / Honey Green Tea/ Honey
Lemon [hot/cold] : RM7
Soda Pop [Coke/Sprite/ Mountain Dew]
: RM6
Beer
Carlsberg : RM15
Hoegaarden : RM21
Somersby Apple Cider : RM21
Milkshakes
Vanilla Milkshake RM15
Chocolate Milkshake RM15
Strawberry Milkshake RM15
Milkshake RM16

Main Course
Fried Rice: RM 9.50
Chicken Rice: RM 9.00
Pasta [ Cabonara / Tomato Sauce] : RM 10.00
Chicken Chop
[ Mushroom/ Black Pepper Sauce] : RM 13.50
Snacks
Nachos Premium Hot Salsa / Cheese Dip RM 9
French Fries RM5
Potato Wedges - RM 7
Chicken Nuggets RM5
Fish Bites - RM 5
Chicken Fingers RM 7

Marketing Strategies
[ Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage. ]

Marketing strategy
Sales strategy
Promotional Activities
Advertising

$ales $trategy

30% discount
10% discount is given for every single receipt
valid for a month time from purchase.
Additional 10% discount with minimum spend of RM50.
An extra 10% discount for member card holders.

Promotional
Activity

Advertising
[ How to attract customers to our product ]

Promotional Ads

Instagram reviews
from
CELEBRITIES

Website link

Our Website
s

Attract customer to know more

Gain followers
Menu

Show promotional
activities

Interior

MANAGEMENT
STRATEGIES

Business Legal
Structure

Why PARTNERSHIP?
Obtain the Capital
Make decision or inspires great ideas
Decrease the risk

Management Structure
Operating
Department

Food Department

Finance DepartmentMaintenance
Department

General Manager
Survey on competitors
caf and come out with
better business plan
Accomplish target set
Maintain customer
satisfaction

Clara Lee

Operating Department Manager

Run the operation of the caf
smoothly
Provide good products and
services to customers

Nazrul Kamsol

Food Department Manager

Make sure the quality of
food
Plan menus

Ng Lek Yuen

Financial Department Manager

To make sure that profit
earned
To buy goods at
reasonable price

Shazleen Shafiqah

Maintenance Department Manager

To keep the
environment clean
Make sure the facilities
are in condition

Lim Peidi

Mid- Level Employees

Chef

Board Game
Keeper

Cashier

Lower-Level Employees

Cleaner

Waiter/
Waitress

Financial Management

Priority
is to give customer the best luxurious
service with a budget

Capital Needed
RM 500 000
Cash share by shareholder (MYR)
Ng Lek Yuen
100,000
Nazrul
100,000
Lim Pei Di
100,000
Clara Lee
100,000
Shazleen
100,000

Weekly Income
Income (MYR)
Gaming [ Weekdays]

5000

Gaming [ Weekends]

8000

Food & beverages

5100

Total

13 000
Monthly Income
Income (MYR)

Gaming [ Weekdays]

20 000

Gaming [ Weekends]

32 000

Food & beverages

20 400

Total

72 400

Use of Funds
Item

Price

Shop Rent

RM 10 000

Man Power

RM 40 000

Electricity and Water Bill

RM 500

Renovations

RM 30 000

Advertising

RM 5000

Food and Supplies

RM 28000

TOTAL

RM 113 500

Monthly Money Used

Money Spend (MYR)
Shop Rental

10 000

Man Power

40 000

Electricity and Water Bill

500

Advertising

5000

Food

2000

Total

57 500
Monthly Profit
MYR

Money Earned

72 400

Money Spend

57 500

Profit

14 900

Income

RM 868,800 /year

Cost

RM 690,000 / year

Profit

RM 178,800/ year

We split our profit equally with a ratio 1:1:1:1:1

Profit share among shareholder
Lek Yuan

RM 35,760

Nazrul

RM 35,760

Clara Lee

RM 35,760

Lim Pei Di

RM 35,760

Shazleen

RM 35,760

By 2 years time, our profit will increase

by 5% per year.

Minimum wages for part timer is RM6 RM8

to be a BETTER caf

 Provide snacks and also main dishes

Provide enough tables and seats for customer especially
during peak hour
Unique shop theme design
Comfortable environment to enjoy the games
Coffee art about board games
Reasonable price for dishes and games such as Student Price
Staff have to understand all the games so that they can guide
the customers

References
1. Anonymous (February 2016) Restaurant General Manager
Job Description Sample | Monster.com. Retrieved from: http://
hiring.monster.com/hr/hr-best-practices/recruiting-hiring-ad
vice/job-descriptions/restaurant-general-manager-job-descrip
tion-sample.aspx
2. Snag Job (Published Date Unknown) Maintenance Worker Job
Description. Retrieved from:
http://www.snagajob.com/job-descriptions/maintenance-work
er
/
3. Gemma H. (December 2014)Financial manager job profile |
Prospects.ac.uk. Retrieved from: https://
www.prospects.ac.uk/job-profiles/financial-manager

References
4. Carmen Yin. (December 2015). Openrice: Bookmark
Coffee. Retrieved from: http
://my.openrice.com/klangvalley/restaurant/bookmark-cof
fee-cheras-kuala-lumpur/526558
5. Author Unknown. (Febraury 2016). Facebook:
Bookmark Coffee. Retrieved From: https
://www.facebook.com/bukkumaku.coffee
6. Author Unknown. (February 2016). Facebook: Life Tree.
Retrieved from: https://www.facebook.com/lifetreecoffee/