International Retailing

Amit
Kumar Roy
1014370005

Presenter:

International Retailing
Defined
Definition:-

All the activities involved in selling products

and services to final
international consumers
for their personal consumption.
Retail internationalization is the management of
retail operations in market which are different from
other in their regulation, economic development,
social conditions, cultural environment and retail
structures.
Transferring
retail
operations,
concept,
management expertise & buying function across
national borders.
Global retailing is now valued at $ 7 Trillion

Growing Indian Retail

Sector

Retail Sector contribution to GDP

International Retail At
Glance

Factors Affecting
International Retailing
Expansion of
Retail
Operations
To Foreign
Market.

Transfer Of
Retail
Concepts.

International
ization Of
Management
Expertise

Employing
Advance
Technology.

Issues In International
Retailing
Legislat
ion &
Regulat
ion

Variations
In Retail
Practices
(Sales
people
And
Manageme
nt)

Internatio
nal
Retailing

Variations
In Retail
Practices
(Consumer
s
Perspectiv
e)

Taxatio
n&
Cross
Border
Shoppin
g

Indian Vs. Global

Retailing
Indian
Global
Retailing

Retailing

A) Retailing Is mostly unorganized.

Retailing.
B) It is concentrated around few formats.
retail formats .
C) Lag behind in use of technology.
technology applications.

A) Mostly Organized
B) Large number of
C) Advanced

D) Infrastructural Bottlenecks.
infrastructural problems.

D) Minimum

E) Low competition market.

competition exists.

E) Cut-throat

Internationalization
Concept:It is the act of crossing international
boundaries with business
interests .
Choices of Internationalization: Self-Start Entry.
Acquisitions & Mergers.
Joint Ventures.
Franchising.
Exporting.

Reasons 4 Going
International
PULL FACTORS:are Pro-active
reasons, are
motivating forces
which attract
business. E.g.
Profitability &
Growth prospects.

PUSH FACTORS:are Reactive

reasons, are
compulsions of
domestic market
like saturation of
market, Unskilled
manpower etc.

Process Of
Internationalization

Globalization
Concept:Integration with world economy or the
process of integration of
the world into one huge market.
I.M.F Definition:The growing interdependence of
countries worldwide through
increasing volume and variety of crossborder transactions in
goods and services and of international
capital flow and also
through more rapid and widespread

Globalization
Advantages

Globalization
Disadvantages

Multi-national & Trans-national

Retailers
Multinational
Retailors:- The
retailer operates in
more than one
country and adapts
its offering to fit
that country.

Transnational
Retailors:- The
retailors develop a
world class format
that is flexible
enough to adapt to
local markets.

Amit Kumar
Roy
(1014370005)