ERP IMPLEMENTATION AT

By
Kanishq Baweja
Jaskanwarjeet Singh Bakshi

ABOUT THE COMPANY

Eazydiner is a firm set up by a team of Chefs and Hotel operation people who have worked in
some of the finest hotels and restaurants around the world.

In a nutshell, they are the countrys first Curated Restaurant Reservation Service, founded by
leading food critic, Mr Vir Sanghvi and others who take their food very seriously.

They offer:
Instant online reservations
100 word experts reviews
Irresistible deals with every reservation
Dedicated dining concierge
EazyDiner Loyalty Points
EazyTrends daily editorial content

DEPARTMENTS AT EAZYDINER

EazyConcierge

Content

Outreach

Marketing

IT

Finance

CURRENT BUSINESS PROCESS

BUSINESS PROCESS RE-ENGINEERED

FACTORS THAT AFFECT IMPLEMENTTION

Net Worth of Eazydiner: Rs 80cr

Turnover: Rs 8.5cr
Both of these figures tell us that Eazydiner can afford a data system, financially.

Organisational FIT:
The firm is a start-up thats barely over a year old. This means that the Organisational
structure is not a matrix structure with a one to one interaction. Thus the firm will be more
accepting in terms of the slight change that comes into place after reengineering the
processes.

Tech Team
The firm has a very competent Tech team that are already managing a website and apps
across all mobile platforms. Thus, training and implementing will not have much error from the
tech department.

Infrastructure
The firm will not require major changes in the existing Technological infrastructure for the
re-engineering.

Product/ Services
The firm is a service based industry that provides online reservation services along with
very good deals at Restaurants across India. Such a service doesnt require a lot of man
power, only effective and efficient communication is needed to streamline the process.

Cost Effectiveness of the BPR

Coming up with major changes in the Business process warrants lower revenue and
profits, this is because some resources are diverted into the re-engineering process. As
EazyDiner isnt at its peak efficiency level, due to its relatively new age, the reengineering process wont hamper the Financials of the firm to a great extent.

Timeframe
As the tech team is competent and the infrastructure is ready, implementation can be
undertaken at a complete scale very fast (3-6 months) which includes flattening of all the
kinks that come in between, such a timeframe is also possible as there is little or no
change to functioning of most of the firms employees.

Competitors
When the service was introduced, there were barely any competitors in this field. But
very recently Zomato, a biggie in the online food industry has started providing
reservation services. Therefore Eazydiner needs to up its ante and make itself more
efficient to fight the price war that Zomato, flush with funds, will fight.

RECOMMENDATIONS

Looking at all these factors along with the Business Processes, we do not recommend an
ERP system for the firm.

What we recommend instead is an online data sharing system where a database with role
based access is set up for all the stakeholders .
As per their access viable date can be shared.
This along with a mail and mobile alert system can make communication more
effective and efficient.

It will not hamper the current processes to a great extent and can be implemented
keeping in mind all the above factors and Processes within the financial, time and
competitive restraints of the firm.

This implementation will make future expansions easier with the database doing most of
the work, work that can be monitored from offices that far away from the marketplace.