Strategic Factor Analysis Summary(SFAS)

Presented By: Shomit Sohan

Shikha Pandey
Shobhit Gupta
Shohini Bhattacharjee
Shankaranand
Subramaniam

 SPIRIT

INDUSTRY

Internal strategic Factors

Internal factors
Strengths
Sales
Technology
Acquisitions
Global
Positioning
Financial
Positions

Weight

United Breweries
Rating
Weight Score

0.1
0.1
0.1

4
3.7
4.1

0.4
0.37
0.41

0.15

4.8

0.72

0.1

4.2

0.42

Internal strategic Factors

Internal factors
Weakness
Raw material
packaging
Supply Chain
Total

Weight
0.2
0.15
0.1
1.0

United Breweries
Rating
Weight Score
3.0
2.8
3.7

0.6
0.42
0.37
3.71

External Strategic Factors

External Factors
Opportunities
Per capita
consumption
Business
environment

Weight

United Breweries
Rating
Weight Score

0.15

0.60

0.05

4.5

0.225

External Strategic Factors

Threats
Religious
beliefs
Handling
competition
Regulations
Power & water
availability
Total

Weight
Score
0.20

Rating

Weight Score

3.0

0.6

0.15

4.5

0.675

0.25
0.2

3
3.5

0.75
0.7

3.55

United Breweries

SFAS
Weight

Sales(S)

0.1

Rating

Weight Score

Duration
shor
t

0.4

Lon
g

Acquisitions(
S)

0.15

4.5

0.675

Global
positioning(S
)

0.05

3.5

0.175

Raw
material(W)

0.15

3.0

0.45

Packaging(W
)

0.1

3.5

0.35

Per capita
consumption(
o)

0.1

3.5

0.35

Regulatory

Inte
rme
diat
e

Internal strategic Factors

Internal factors
Strengths
Quality
Technology
Cost Optimization
Global Positioning
Financial Positions

Radico Khaitan
Weight

Rating

Weight Score

0.12
0.125
0.17
0.13

3.5
4
3.9
3.9

0.42
0.5
0.663
0.507

0.09

3.2

0.288

Internal strategic
Factors
Internal factors
Weaknesses
Target Segmenting
Management
Supply Chain
Total

Weight
0.12
0.115
0.13
1.0

Radico Khaitan
Rating
Weight Score
3.8
3
3.5

0.456
0.345
0.455
3.634

External Strategic Factors

External Factors
Opportunities
Regulatory
Framework
Business
environment
Availability of raw
materials

Weight

Radico Khaitan
Rating
Weight Score

0.21

0.84

0.18

0.72

0.27

3.7

0.999

External Strategic Factors

Threats
Religious beliefs
Handling
competition
TOTAL

Weight

Rating

Weight Score

0.17

2.3

0.391

0.17
1.0

3.6

0.612
3.562

SFAS
Radico Khaitan
Rating
Weight Score

Weight
Cost
Optimization(S)
Global Positioning
(S)
Supply Chain (W)
Regulatory
Framework (O)

0.17

3.9

0.663

0.13
0.13

3.9
3.5

0.507
0.455

0.21

0.84

SFAS
Weig
ht
Availability of raw
materials (O)
Handling competition (T)
TOTAL

0.27
0.17
1.0

Ratin
g
3.7
3.6

Weight Score

0.999
0.612
4.076

AUTOMOBILE INDUSTRY

MAHINDRA & MAHINDRA

IFAS
Internal Factors
Strengths
Sturdy SUVs
good for Indian
roads- (V)
Access to
potential world
markets (R)
Low after sales
service cost (I)
Procurement of

Weight

Rating

Weighted
Score

0.20

4.0

0.8

0.10

3.2

0.32

0.05

3.5

0.175

0.15

3.8

0.57

IFAS
Internal Factors
Weakness
Inexperience in
commercial
vehicle segment
Unsuccessful in
compact MUV
segment
Positioning as
global brand
Total

Weight

Rating

Weighted
Score

0.15

2.5

0.37

0.20

3.1

0.62

0.15

2.8

0.42

1.00

3.28

EFAS
External Factors
Opportunities
Easy access to
credit
Green cars
Tapping emerging
markets & building
global brand
Innovation in low
cost product
segment

Weight

Rating

Weighted
Score

0.15

3.8

0.57

0.05
0.10

3.2
2.9

0.16
0.29

0.10

2.0

0.20

EFAS
External Factors
Threats
Dependency on global
players for technology
Shorter product
lifecycle & rapidly
changing tech
Devaluation of rupee
Competition from
global brands
Cheap alternative
modes of transport

Weight

Rating

Weighted
Score

0.10

3.10

0.31

0.10

2.8

0.28

0.10
0.11

3.0
2.8

0.30
0.31

0.09

2.6

0.23

SFAS
Strategic Factors

Sturdy SUVs
good for Indian
roads (S)
Procurement of
auto
components at
competitive
rates (S)
Access to

Weig
ht

Ratin
g

Weighte
d Score

Duration
Short Inter
media
te
+

0.10

0.40

0.12

3.8

0.46

0.09

3.2

0.29

Lon
g

SFAS
Strategic
Factors

Green cars
(O)
Tapping
emerging
markets &
building
global brand
(O)
Innovation in

Weigh
t

Rating

Weight
ed
Score

0.10

3.2

0.32

0.13

2.9

0.38

0.09

2.0

0.18

Duration
Short Inter Long
medi
ate
+
+

SFAS
Strategic Factors

Dependency on
global players for
technology (T)
Shorter product
lifecycle & rapidly
changing tech (T)
Unsuccessful in
compact MUV
segment (W)

Weig Rating Weight

Duration
ht
ed
Sho Inter Lon
Score
rt media g
te
0.10 3.10
0.31
+

0.09

2.80

0.25

0.18

3.10

0.56

TATA MOTORS

IFAS
Factors
Strengths:
Wide Range
of products
Strong
distribution
network
Global
Presence
R&D
Activities

Weight

Rating

Weighted
Score

0.1

0.3

0.2

0.6

0.25

0.75

0.05

0.1

IFAS
Factors
Weakness
Lack of
product
range
Safety
Total

Weight

Rating

Weighted
Score

0.15

0.6

0.25
1.00

0.75
3.30

EFAS
External Factors
Opportunities
Easy access to
credit
Green cars
Tapping
emerging
markets &
building global
brand
Innovation in low
cost product

Weight

Rating

Weighted
Score

0.05

0.1

0.05
0.15

2
3

0.1
0.6

0.1

0.4

EFAS
External Factors
Threats
Dependency on global
players for technology
Shorter product
lifecycle & rapidly
changing tech
Increasing fuel price
Competition from
global brands
Cheap alternative
modes of transport

Weight

Rating

Weighted
Score

0.1

0.2

0.1

0.2

0.15
0.15

2
3

0.3
0.45

0.1

0.2

SFAS
Strategic
Factors

Weigh
t

Rating

Weighte
d Score

Duration
Short

Intermedi
ate

Strong
distribution
network(S)

0.1

0.3

Global
Presence(S)

0.2

0.6

Safety(W)

0.3

0.6

Tapping
emerging
markets &
building
global
brand(O)

0.2

0.6

Competition

0.2

3.5

0.7

Long

Thank you